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Why One Perfect Sentence Isn’t Enough: Crafting Your Message for Different Scenarios

by Becky Lloyd Pack | Feb 24, 2023 | Brand Messaging, The Business of Being You

Crafting a concise and powerful message that effectively conveys what you do is essential for any business or personal brand. However, many people make the mistake of thinking that there’s a one-size-fits-all approach to answering the question “what do you...

How to Build a Personal Brand in 2023

by Becky Lloyd Pack | Feb 22, 2023 | Content Creation, The Business of Being You

How to Build a Personal Brand in a World That Values Perfection In today’s world, personal branding has become increasingly important. However, in a society that now values vulnerability and humanness, how can you create a personal brand that is authentic and unique...

The secret to overcoming writer’s block

by Becky Lloyd Pack | Feb 20, 2023 | Content Creation, The Business of Being You

Overcoming Writers Block : Stop Trying to Impress and Start Writing In this video, I talk about the pressure of making our creative work “be” something, and how it can hinder our enjoyment and ultimately, the quality of our creations. I share my own experiences with...

The real reason you’re not creating content

by Becky Lloyd Pack | Feb 8, 2023 | Content Creation

Why Being Too Strategic Can Kill Your Creativity Have you ever wondered why so many people struggle to create content for their businesses? If you are the “face” of your online business and you consistently get stuck in trying to create and press publish...

The difference between your ‘brand story’ and brand storytelling

by Becky Lloyd Pack | Oct 17, 2022 | Storytelling for Business

Ever wondered what your Brand Story actually is? And whether it’s the same thing as Brand Storytelling? This episode is here to clarify exactly that, along with a workflow to help you start infusing stories into your business content. Prefer to read?...
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  • Brand Messaging (9)
  • Clarify Your Audience (1)
  • Content Creation (1)
  • Content Creation (5)
  • Personal Writing (17)
  • Storytelling for Business (2)
  • The Business of Being You (15)
  • The Creative Experiment (22)

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