by Becky Lloyd Pack | Feb 24, 2023 | Brand Messaging, The Business of Being You
Crafting a concise and powerful message that effectively conveys what you do is essential for any business or personal brand. However, many people make the mistake of thinking that there’s a one-size-fits-all approach to answering the question “what do you...
by Becky Lloyd Pack | Feb 22, 2023 | Content Creation, The Business of Being You
How to Build a Personal Brand in a World That Values Perfection In today’s world, personal branding has become increasingly important. However, in a society that now values vulnerability and humanness, how can you create a personal brand that is authentic and unique...
by Becky Lloyd Pack | Feb 8, 2023 | Content Creation
Why Being Too Strategic Can Kill Your Creativity Have you ever wondered why so many people struggle to create content for their businesses? If you are the “face” of your online business and you consistently get stuck in trying to create and press publish...
by Becky Lloyd Pack | Oct 17, 2022 | Storytelling for Business
Ever wondered what your Brand Story actually is? And whether it’s the same thing as Brand Storytelling? This episode is here to clarify exactly that, along with a workflow to help you start infusing stories into your business content. Prefer to read?...
by Becky Lloyd Pack | Sep 20, 2022 | Brand Messaging
Wondering how to actually clarify your Brand Message? Listen to this episode to find out. It covers: What Clarifying your Message means.The difference between messaging, marketing and copywritingThe 3 key elements to creating a clear messageHow to get clear on your...