Does your Message sound as soulless, flat & uninspiring as a cucumber sandwich, crusts removed?*
Or maybe you’re like: Dude, I’m not even sure wtf my “message” is… never mind comparing it to a sandwich?!
And of course, not forgetting option C where your message has actually been *working* but you’ve changed and it’s now starting to feel more like a pair of golden handcuffs as opposed to your golden ticket to freedom
The trouble is, when you’re the heart, soul and face of your business, you’re waayyy too close to it to see what’s red-hot audience-engaging tummy-tingling FIRE & what’s simply… well, fluff.
*no offence to cucumber or the soft middle bit of bread
An unclear message can play out like:
…spending hours creating content that gets nothing but crickets
because let’s be real, your brain is full of other people’s ideas which results in content which looks and sounds like, yup… other people. (except they can afford to pay a team & can create 10x the amount you can)
…frequent bouts of creative constipation
where no matter how hard you try, those ideas just won’t come out and yet you feel like you have ALL THE THINGS to say and share
…obsessive re-writing of your website
and hey, maybe not writing your website at all? OR outsourcing your website copy to someone else and then being disappointed when they weren’t able to nail it either (which I mean, is no surprise really when you couldn’t really explain what you wanted in the first place)
…attracting less than perfect clients
which keeps you stuck on a hamster wheel of working with people you don’t want to and having zero time to focus on changing things up to bring in the kinda people who make your toes curl in excitement
and my very favourite:
…the perpetual low-level fear that someone will ask “what do you do?”
because even though deep down you know, your lack of clarity is distressingly clear & results either in either word-vomit or total mind blank
Having a clear message is like being able to plant a flag in the ground that tells the *exact* right people to come on over & join the party without you breaking a sweat
Having a clear vision of my brand and implementing the messaging through social media and on my website has resulted in my most successful year to date
I started working with Becky when I was mid-pivot in my business, moving from bespoke work to made to order collections.
I was struggling to communicate this with my audience, so I needed help to figure out exactly who my customer was and how to talk/sell to them.
Since working on my brand messaging, I been so much more confident now have a very clear idea on how to sell in my own way that doesn’t feel at all like selling.
Engagement was also a big win for me. Knowing exactly how to word captions for social media posts or on stories has been a game-changer. Just being clear, and knowing how to communicate with my audience has resulted in a big jump in engagement.
Working with Becky has been the most exciting and valuable thing I have invested in for my business. Her creative approach to messaging has given me so much clarity on what I want to communicate and offer as a brand.
⬇️ Prefer to watch? ⬇️
By the end of Project:Clarity you will be able to:
Confidently articulate exactly what it is you do and why you’re distinct from everyone else on the internet
Create intentional story-led content that plays to your strengths, sells your stuff in a ‘non-salesy way’ and facilitates a genuine connection with your audience
Organise all of your messaging magic into a Brand Message Playbook so that you have inspiration on tap and never feel intimidated by a blank page ever again
“But Becky, I’ve already spent hooouuurs working on my message and can’t seem to get it out of my own head—
how is this going to be any different?!” 😩
my friend, I feel you!
If you’re anything like me or my past clients, you’ve probably also:
learned more than you probably need about marketing strategy thinking it would solve all your content & selling probs (only logical, right?)…
written 472 different versions of your “I help” statement & changed your IG bio more times than you’d
invested in the fill-in-the-blanks templates, but not known what to put in the blanks…
hired a social media manager hoping they’ll be able to figure it out for you…
studied copywriting that converts but realised “twisting the knife” in someone’s pain points fundamentally goes against your values…
…and after all that, the simple question of:
“What do you do” still makes you want to stick pins in your eyes and just pretend you’re a lawyer or somethin’ 😅
well, after working with
80+ clients across 26 different industries
here’s what i *KNOW* to be true
99.9% of the time, you’re just too damn close to see the truth of what makes you frickin’ fantastic
(It’s like being trapped inside a bottle and trying to read the label at the same time–impossible and frustrating as hell!)
And until you find that special someone* who can hold up a mirror for you and give you lovingly honest feedback, you’ll always be selling yourself short.
*and no, your partner/mum/biz bff doesn’t count—emotional objectivity is required!
WHAT’S INCLUDED INSIDE
Access To The Full Project:Clarity Curriculum
(scroll down for full breakdown)
1 x 90-minute Deep Dive Clarity Call
We will kickstart your journey to clarity with an intensive 90-minute session so that you can hit the ground running with your creative homework
3 x 45-Minute 1:1 Feedback Sessions
Every fortnight after you have completed another Module, we will meet online to go over your work so I can make sure you’re not selling yourself short or getting caught up in the details that don’t matter
Personalised Notes & Copy-Editing Support
I am lovingly honest and not afraid of helping you sharpen up your writing as your start to flex your creative muscles so while yes, you will take the creative lead… we absolutely will be collaborating on your message + content!
Digital & Printable Workbooks
With each module, you will receive a comprehensive workbooks packed full of questions, examples and templates to get those creative juices flowing.
Customisable Brand Playbook Template
You also get access to my Brand Playbook template to bring everything we do together into one priceless document
In-Between Session Support
You can contact me via email at any time throughout your Project:Clarity experience so I can support you on your journey to throwing off the shackles that have kept you from showing up and sharing
BONUS: Headlines + Hooks Copy Starters
BONUS: Offer Messaging Framework
BONUS: Website Messaging Framework
Payment Plans Available
[1 x £1,450] / [2 x £725] or [£450 deposit + 2 x £500]
A note on availability…
I only accept 2 new students every month to Project:Clarity
Advanced planning + booking recommended!
Becky is f*cking amazing! Before working with her I was seriously blocked in what I was doing, how to explain it or what any of it even meant.
She went above and beyond and it always felt like she had (and I am sure will no doubt continue to have!) my back which is so lovely.
I will remember her support, honesty and encouragement for years to come and will be forever grateful for her support.
I’m now excited to start attracting new clients with my amazing brand deck & being able to clearly articulate what I do and why you should work with me.
Working with Becky has been one of the best decisions I have ever made for my small business.
I would never have imagined feeling this clear and confident about my brand and messaging!
Becky made me feel excited to tackle the questions I had felt stressed about for the longest time.
The big thing I love about Becky’s style is that she isn’t afraid to call you out on your BS/give you a straight-talking opinion if she feels it will push you in the right direction.
She has such an amazing way with words and with helping you expand on your path of thinking, that I honestly don’t think I would’ve been able to extract my thoughts in as much depth as I did if I hadn’t worked with her.
Becky really helped me to explore exactly what my brand was all about.
I felt like she reached into those crevices in my head to pull out the information that I didn’t even know was there!
The Project:Clarity Curriculum
Setting Up For Success
Before you embark working “on” your Business, it’s super important to spend time connecting with your journey so far and your intentions going forwards.
This will help you avoid falling into the dreaded ‘trend trap’ where you end up making decisions based on what’s popular right now, rather than what is authentic to you and will serve you in the long term.
🎥 1.0 Welcome To Project Clarity
📄 1.1 Get Organised
🔗 Brand Reflections Printable Workbook
👩🏽💻 1.2 WTF is your Brand Message?
✏️ Brand Reflections
📣 Pep Talk: Busting Creative Block
📣 Pep Talk: Overcoming Perfectionism
Our goal in this module is to establish what is it you do, why you do it and the values that inform the way you do it.
It’s my spin on the more traditional approach of creating “Purpose, Vision and Mission” statements… except ya know, in a way that they’re *actually* helpful to you and don’t end up in folder somewhere gathering pixel dust
🎥 2.0 Introduction to… Brand Beliefs
🔗 Brand Beliefs Printable Workbook
👩🏻💻 2.1 Getting clear on what you do, why you do it + what’s important
✏️ Intention Statement + Brand Values
👩🏻💻 2.2 Who You Serve
✏️ Audience Persona
In this module I’m handing over my signature brand world-building process, so you can get a lay of the land and create that all-important context for your messaging so that it will resonate deeply with the people you want to help.
Your work will come together in the form your Brand World Matrix, which contains your Audience’s Narrative and Brand Context.
🎥 3.0 Introduction to… Brand World
🔗 Brand World Printable Workbook
👩🏼💻 3.1 The Stories We Tell Ourselves
✏️ Audience Narrative
👩💻 3.2 The Distraction, The Plan + The Happy Ever After
✏️ Brand Context
Where Project:Clarity has so far focussed on all of the building blocks of your Message, in Module 04 we take those blocks and start to add your unique flavour to it.
During this chapter, we will answer the ultimate question of “why you?” and look at the specific hooks for your offers.
🎥 4.0 Introduction to… Brand Narrative
🔗 Brand Narrative Printable Workbook
👩🏿💻 4.1 Distilling The Magic
✏️ Core Message + Offer Messages
👩🏽💻 4.2 Becoming Known For Something
✏️ Onlyness Statement
This Module is all about understanding how we take your glorious juicy work and really start bringing it to life through your content, copy and online presence in general.
The work you do in this module is slightly different from the previous as it’s less about “what you’re saying” and more about “how” so that you become the obvious choice to your ideal clients and customers.
🎥 5.0 Introduction to… Brand Expression
🔗 Brand Expression Printable Workbook
👩🏼💻 5.1 Bringing Your Message To Life
✏️ Brand Presence & Visual Symbols
👩🏾💻 5.2 Putting Personality on the Page
✏️ Communication Style + Brand Language
Sharing Your Message
The final module is here to help you start to implement everything you’ve created throughout Project:Clarity and start taking real concrete action in putting your message out into the world.
🎥 6.0 Sharing Your Message
👩🏻💻 6.1 Implementation Strategy
👩💻 6.2 Messaging Metrics
📄 6.3 Content Creation: A Crash Course
“OK, I’m interested! what do i do now?”
You send me a message
Hit the button below to fill out a quick form and let me know you’re interested in joining 🥳
We have a chat
We have a 15-minute video call where you can ask any questions & I can make sure Project:Clarity is right for you
If you want to proceed
You pay a deposit and get instant access to the opening Modules of Project:Clarity ahead of our first call together 🤩
FYI, when you send me a message there is ZERO pressure for you to join. This process is simply an opportunity for us to explore whether the programme would be the right fit for you 🥰
wait, have we met yet?!
I’m Becky—and if you haven’t made it over to my about page yet, lemme give you the quick(ish) intro.
I’m a Brand Message Mentor, Recovering Perfectionist (lolz) & Creator of Project:Clarity 📖
The reason I focus on messaging (and the reason I created Project:Clarity) is because after quitting my 8-year corporate career in the film industry, I spent the first year and a half of my business thinking I needed to sound like someone else to make a living doing what I love.
Spoiler alert: not only did that NOT work for me but it also felt icky as hell pretending to be something I wasn’t.
So in 2020, with nothing to left to lose* I thought: f*ck it,
dropped all of the self-imposed “filters” and let my freak flag fly loud and proud… and I’ve never looked back 😎
(*I mean this quite literally btw, I was 2 weeks away from having to throw in the towel and get a “real job” again!)
I discovered that being yourself and saying things like you see them is not only waaaayyyy more fun – but it’s actually way more impactful in terms of building a sustainable business too!
Because people wanna work with people, ya know?
Not soulless corporate robots.
Now I’m on a mission to help others like me who have built their business out of a passion to help others drop their own filters and get their message heard so we can all take over the world* and make it a better place.
*hahahaha, I’m joking but not really 😈
who this service is specifically for
You are the ‘face’ of your brand and your business personality is an extension of who you are
You already know what it is that you want to sell and have made sales in your business
You have at least a semi-clear idea of who you want to serve
You relish the fact that it’s going to be YOU creating your message
(dat’s ownership baby 😎)
You are able to set aside time between our fortnightly sessions to complete your homework
The thought of ‘Messy Action’ makes your tummy tingle in a good way 🤪
who this service is NOT for
You haven’t got a clear idea of what it is you want to sell and your offers are all over the place
You have an immovable mindset block that’s stopping you from showing up and posting content (in which case, I would recommend addressing that before spending time and money creating content that you’ll never post)
You are time-poor and will struggle to commit to doing the work right now
You’re secretly hoping I will do the work for you
(I’ve bolded this because I’m serious. I am NOT a copywriter)
You aren’t open to feedback or getting specific with your message + audience (because spoiler alert, we deffo will talk about the power of niching 😉)
You’re in a position financially whereby if you don’t get a client like *yesterday* you’re going to be in a state of panic***
***I know I’m not meant to make assumptions about your money here, but hand on heart: a state of panic is not conducive to doing this work as it requires you to sloooooow down and do some internal work *before* we can then get out there and start sharing powerfully. By no means do I want you to think that working on your message with me is some overnight quick-fix, we’re very much focused on the long game and building a sustainable online presence that will serve you for the months and years to come. This is absolutely not an offer to panic purchase.
There is so much I can help my clients with but working with Becky helped me realise what I really want to focus on.
The content inside Project:Clarity was easy to work through but the best part was our 1:1 sessions where we went over the work together.
Just having that different perspective and Becky’s ability to use what I say and turn it into magic was a great experience.
I wanted to buy my own products when she turned my words into a story!
I loved the hybrid style of working together… my favourite part is the whole experience!
Everything is structured in a simple yet effective way to make working on your message easy & Becky is so calm & organised.
The process itself – it’s like magic! Co-creating beautiful and aligned messages that amplify who you are on all levels.
Becky helps you see yourself on a deep level, it’s like she knows you better than yourself.
This woman has a gift!!!! If you don’t read any more, that’s the idea I want you to have about Becky.
She is amazing to work with, easy going, makes you feel amazing about your work, organised AND she has the GIFT of CLARITY!
Out of a cloud of thoughts and ideas all mixed together, she will pick out the best ones and simplify them to the point where you go “aaaahhhh…!”
I am so happy I got to work with her before she gets thousands of clients and her next available appointment is 11 months from now permanently.
So now you know, get yourself booked in 😉
If you’re reading this, one of two things has happened.
1. You did that thing where you automatically scrolled to the bottom of the page looking for a summary and the price.
The quick pitch is that over 8-weeks we’ll nail your brand message + figure out how you can express it powerfully through a combo of online training + 1:1 feedback sessions so it’s super easy for you to create content that resonates with your people. It’s £1,450 (payment plans available) and is limited to a max. of 4 students a month.
2. You’ve read the whole page and you’re still on the fence:
My honest advice? If you feel the nudge in your gut that this might be exactly what you need, then just reach out and start a conversation either by filling in the application form using the button below.
Only you can take the leap, bb.