Prefer to watch? Scroll to the bottom for a Video version of this article! In the highly competitive world of online business, it’s an uncomfortable truth that a large part of your success hinges on your ability to create offers that resonate with your audience....
In the video, I taking you through my approach to working on brand messaging and what it's like to work with me… because it’s different from most others out there! My method involves stripping away the layers that are stopping you from expressing yourself naturally,...
Crafting a concise and powerful message that effectively conveys what you do is essential for any business or personal brand. However, many people make the mistake of thinking that there's a one-size-fits-all approach to answering the question "what do you do?" In...
Wondering how to actually clarify your Brand Message? Listen to this episode to find out. It covers: What Clarifying your Message means.The difference between messaging, marketing and copywritingThe 3 key elements to creating a clear messageHow to get clear on your...
Do you need to promise results to make sales? This is exactly what I'm exploring today in this conversational episode of my podcast released today as I know it's a topic that trips up so many of us. We'll cover: Implicit vs. explicit promisesWhere this narrative comes...
Have you ever had the experience where someone is super excited about what you’re offering right up until the moment they hear your price? Well, this isn’t a sign that you need to lower your prices, no no my friends. It’s a sign that you need to raise your perceived...
Have you always wondered what a Brand Message actually is? It's not a term that people always come across, so as the very first episode of my podcast it is what I chose to cover. I go through: What a Brand Message actually is What your Brand Message is not Examples of...
The Business of Being You is my fortnightly podcast where I explore navigating the blurred lines of brand you & everyday you. Expect personal stories, reflections & lessons from being the heart, soul & face of your business.
