by RL@SBD | Oct 17, 2022 | Story by Design Show, Storytelling
Ever wondered what your Brand Story actually is? And whether it’s the same thing as Brand Storytelling? This episode is here to clarify exactly that, along with a workflow to help you start infusing stories into your business content. Prefer to read?...
by RL@SBD | Oct 14, 2022 | Story by Design Show
I accidentally took a 3 month break from my podcast – oops! In this episode I explain why, including: Why my business stopped feeling rightThe 2 questions I used to get back on trackThe unexpected business of being forced to STOPHow I launched a new product...
by RL@SBD | Sep 20, 2022 | Brand Messaging, Story by Design Show
Wondering how to actually clarify your Brand Message? Listen to this episode to find out. It covers: What Clarifying your Message means.The difference between messaging, marketing and copywritingThe 3 key elements to creating a clear messageHow to get clear on your...
by RL@SBD | Sep 18, 2022 | Story by Design Show
This is my first Sparks episode – where I share some of my thoughts and ideas around different topics that had sparked insight in me over the week prior. We cover: What’s actually happening when you play it safe with your content.The results of some market...
by Becky Lloyd Pack | Feb 25, 2022 | Personal Writing
“I think I want to do this, but…” Investing in yourself can be scary, overwhelming and feel entirely uncomfortable… even if we know we both want and need what’s on offer! To help you decide whether The Brand Chrysalis (or any other offer...
by Becky Lloyd Pack | Feb 4, 2022 | Brand Messaging, Story by Design Show
If you’ve ever felt restricted by the idea of “niching” in your business, this podcast episode is for you. Niching isn’t always the most exciting thing to talk about but having a clear and specific niche is game changing for you and your...
by Becky Lloyd Pack | Jan 5, 2022 | Content Creation, Story by Design Show
Are you fed up of either posting on your social media on the fly, or putting loads of time and effort into your content and not getting much in the way of results? Well this episode is for you. I will be covering reasons why your content isn’t hitting the way...
by Becky Lloyd Pack | Jan 3, 2022 | Story by Design Show
Fear of judgment is one of the biggest blocks I see holding people back from saying what they really want to say online. In this episode I’ll be discussing my 5 top tips to help deal with this fear so you can get out there and start owning what you do with...
by Becky Lloyd Pack | Jan 1, 2022 | Story by Design Show, Storytelling
Want to know the three types of stories you need to tell online to turn strangers into superfans? In this episode I tell you about the types of stories you need to use in your content creation and give some examples of the stories I tell, and why I tell them....
by Becky Lloyd Pack | Dec 30, 2021 | Story by Design Show
Do you need to promise results to make sales? This is exactly what I’m exploring today in this conversational episode of my podcast released today as I know it’s a topic that trips up so many of us. We’ll cover: Implicit vs. explicit promisesWhere...
