{"id":9891,"date":"2021-11-08T07:12:00","date_gmt":"2021-11-08T07:12:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?p=9891"},"modified":"2025-05-20T20:55:57","modified_gmt":"2025-05-20T20:55:57","slug":"executing-on-customer-centricity-financial-services","status":"publish","type":"post","link":"https:\/\/prophet.com\/2021\/11\/executing-on-customer-centricity-financial-services\/","title":{"rendered":"Executing on Customer-Centricity"},"content":{"rendered":"\n
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REPORT<\/strong><\/p>\n<\/div>\n\n\n\n

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Executing on Customer-Centricity<\/h1>\n\n\n\n

Financial services execs tell us how they are transforming corporate culture, thinking bigger and acting bolder.<\/p>\n\n\n\n

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How Financial Services Organizations Can Unlock Uncommon Growth<\/h2>\n\n\n\n

Non-traditional players \u2013 like fintechs, \u201csuper apps\u201d and neobanks \u2013 have built their businesses around serving the whole customer. They use digital technology to open new sources of demand, and they find growth opportunities by constantly evaluating customer behaviors and designing solutions to fill the gaps.<\/p>\n\n\n\n

Dealing with decades-old technology and product-centric org charts, traditional financial services organizations face higher barriers to achieving customer-centricity. To win and retain their customers, they\u2019ll need to think and act like a disrupter by being hyper-focused on the 360-degree customer view.<\/p>\n\n\n\n

Executing on Customer-Centricity<\/em> is the latest research from Prophet\u2019s Financial Services practice<\/a>. It includes interviews with nearly 50 senior executives with customer-facing responsibilities across banking, insurance and financial services.  Our findings will help financial services organizations think bigger and act bolder, enabling them to achieve customer-centricity across the entire enterprise by transforming their cultures.<\/p>\n\n\n\n

Read this report to gain deeper insights on:<\/strong><\/p>\n\n\n\n