{"id":8749,"date":"2020-05-26T21:35:00","date_gmt":"2020-05-26T21:35:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?p=8749"},"modified":"2023-02-06T18:29:41","modified_gmt":"2023-02-06T18:29:41","slug":"celebrating-the-work-that-helped-us-rank-as-a-top-consulting-firm","status":"publish","type":"post","link":"https:\/\/prophet.com\/2020\/05\/celebrating-the-work-that-helped-us-rank-as-a-top-consulting-firm\/","title":{"rendered":"Celebrating the Work That Helped Us Rank as a Top Consulting Firm"},"content":{"rendered":"\n
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BLOG<\/strong><\/p>\n<\/div>\n\n\n\n

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Celebrating the Work That Helped Us Rank as a Top Consulting Firm<\/h1>\n\n\n\n

A closer look at just four of our amazing clients helps explain why Prophet is so special.<\/p>\n<\/div>\n\n\n\n

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Prophet was named on Forbes\u2019<\/em> list of America\u2019s Best Management Consulting Firms<\/a> for 2020. We are honored to be recognized as a top consulting firm based on feedback from both industry peers and brand executives.<\/p>\n\n\n\n

Our success has been, and will always be, a testament to our people-first culture and client relationships. We\u2019ve helped some of the world\u2019s largest companies develop strategies to drive growth – from brand to customer experience to employee engagement to digital product and service design. And we\u2019ve had plenty of fun along the way. (\u201cEnjoying the ride\u201d is one of our company values\u2026)<\/p>\n\n\n\n

Let\u2019s take a trip down memory lane to revisit some of our client projects: <\/h3>\n\n\n\n

MeUndies<\/h2>\n\n\n\n

One of the hottest D2C brands, MeUndies<\/a>, partnered with Prophet to finesse its product, marketing and experience strategies to drive growth to the segments that mattered most. We expanded its customer base by tapping into consumer insights \u2013 leading to an acceleration of its customer acquisition by double digits year over year.<\/p>\n\n\n\n

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Connor Smith, Associate & Casey Greulich, Engagement Manager   <\/strong><\/em><\/p>\n\n\n\n

What was the most challenging part of the project? What about the most rewarding?<\/strong><\/p>\n\n\n\n

The most challenging, and most rewarding aspect of the project was the vertical leap in precision and maturity in how MeUndies understands its customers. As a young organization built on the vision of its founder, they had a passionate, but narrow definition of a single target customer. Our work brought a deeper, nuanced understanding of different customer segments and opportunities which they channeled into every piece of the business.<\/p>\n\n\n\n

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Our work brought a deeper, nuanced understanding of different customer segments and opportunities which they channeled into every piece of the business.<\/p>\n<\/blockquote>\n\n\n\n

By the end of our project, we had also partnered with their teams in building this capability from the ground up.  The results were far-reaching and hard won.<\/p>\n\n\n\n

What is your favorite memory from working with MeUndies?<\/strong><\/p>\n\n\n\n

Inspired by a local art studio gallery walk, we incorporated augmented reality into our final presentation to bring our quantitative findings to life. We filmed our very own Propheteers attributed to their MeUndies \u201csegment,\u201d talking about their fashion and underwear habits (yep, we went there). We then used an iPad-based AR app to make the videos appear on screen whenever we pointed the camera at certain pieces of data on our segment boards. This was no small feat, and we had no idea how the client would react, but our favorite memory is the look of astonishment on their faces when holding an iPad up to one of our segment boards revealed a video of our coworker materializing to share her delight in the marvelous apparel of a local thrift shop (which was so on segment!). The moment was equal parts surprise on their end and welcomed relief on ours. It was definitely a risk well taken.<\/p>\n\n\n\n

How would you describe the project experience in a hashtag?<\/strong><\/p>\n\n\n\n

#GOTEAM! (A rallying hashtag the team used frequently)<\/p>\n\n\n\n

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