{"id":37512,"date":"2025-12-11T21:42:58","date_gmt":"2025-12-11T21:42:58","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&#038;p=37512"},"modified":"2025-12-11T21:42:59","modified_gmt":"2025-12-11T21:42:59","slug":"ubs-how-brand-defined-new-growth-era","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/ubs-how-brand-defined-new-growth-era\/","title":{"rendered":"UBS"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading h5 has-text-color\" id=\"h-case-study\" style=\"color:#22ffab\"><strong>CASE STUDY<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-ubs\">UBS<\/h1>\n\n\n\n<p class=\"h3\">From integration to inspiration: how brand defined UBS\u2019s new era<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-dark offset-container\" style=\"\">\n    <article class=\"container\">\n        \n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/emadCzoK15HkpvnCBoJync.jpg\"  data-uuid=\"emadCzoK15HkpvnCBoJync\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h3\"><strong>Challenge<\/strong><\/p>\n\n\n\n<p>When UBS acquired Credit Suisse in 2023, it marked the largest financial services merger in history and a pivotal moment for the industry. With over 100,000 employees and two storied institutions coming together, the challenge extended far beyond operational integration.&nbsp;&nbsp;<\/p>\n\n\n\n<p>UBS needed to define a new era of leadership and reintroduce itself to the world with clarity, unity and purpose. This was not simply about merging two entities; it was about reinventing the brand to drive long-term growth and cultural transformation.&nbsp;<\/p>\n\n\n\n<p>The merger represented a defining moment, an opportunity to redefine UBS\u2019s identity on the global stage. The real potential lay not in integrating two legacy brands under one identity, but in leveraging brand as the engine behind cultural alignment, business transformation and long-term success.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h3\"><strong>Solutions<\/strong><\/p>\n\n\n\n<p>To guide UBS through this pivotal transformation, it was essential to anchor the brand in a bold, unifying concept. The breakthrough came in the form of <em>Craft \u2013 <\/em>a refined and emotionally resonant idea that bridged UBS\u2019s legacy with its leadership ambitions. It centered employees around a shared purpose while signaling clarity, confidence and innovation to the world. <em>Craft<\/em> also reinforced UBS\u2019s reputation for trust and deep expertise, its commitment to long-standing client relationships and staying true to its Swiss heritage.&nbsp;<\/p>\n\n\n\n<p>Prophet worked closely with UBS across four core workstreams:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li><strong>Integration &#8211;<\/strong> Orchestrating the brand migration from Credit Suisse to UBS, from business cards and signage to dual-branded branches, ensuring clarity across more than 50 countries.&nbsp;<\/li>\n\n\n\n<li><strong>Strategy &#8211;<\/strong> Refreshing UBS\u2019s global brand positioning, divisional value propositions and employer brand.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Transformation &#8211; <\/strong>Building a future-ready marketing function with combined teams, aligning global, divisional and local efforts around Prophet\u2019s Uncommon Growth approach.&nbsp;<\/li>\n\n\n\n<li><strong>Activation<\/strong>\n<ul class=\"wp-block-list\">\n<li>Bringing \u201cBanking is our Craft\u201d to life, UBS\u2019s first global brand campaign since 2016. Developed by Prophet and executed in partnership with Publicis, the campaign spotlighted UBS\u2019s distinct values, reintroducing the brand to clients, prospects and investors worldwide. <\/li>\n\n\n\n<li>We complemented this campaign with the UBS <em>House of Craft<\/em> experience platform, which features events in partnership with luxury brands such as Dior, IWC and Laurent Ferrier. And in parallel, developed the <em>UBS Craftmakers<\/em> series to showcase the stories, and craft, of high-profile figures including Formula One drivers and cultural icons Lewis Hamilton and George Russell, stylist June Ambrose, neon artist Chankalun and composer and maestro Long Yu.&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-dark offset-container\" style=\"\">\n    <article class=\"container\">\n        \n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/TyHTkB5x8BfdkL3EFs4Gja.jpg\"  data-uuid=\"TyHTkB5x8BfdkL3EFs4Gja\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h3\"><strong>Results<\/strong><\/p>\n\n\n\n<p>UBS set out to reshape the industry through the largest merger in financial services history \u2014 and emerged stronger, with renewed purpose and momentum. Prophet partnered with UBS on a brand-led transformation powered by clarity of purpose and shared values, designed for long-term relevance. In 2025, UBS recognized this work with a Brand Excellence Award, marking another milestone in our 20+ year partnership driving operational success and Uncommon Growth.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">50<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We successfully transitioned Credit Suisse brand assets across more than 50 countries<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">100K+<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We defined a singular brand strategy that unites over 100,000 employees<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">2x<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our employer brand work was recently celebrated in two categories at the 2025 Employer Brand Management Awards in the Financial Services Sector and following a Merger or Acquisition<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">165M+<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We launched UBS\u2019s first unified global brand campaign, reaching over 165 million people in the first wave<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n <div class=\"carousel-container\" data-slide-show=\"1\">\n    <div class=\"carousel-inner-container\">\n        \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_3810.jpg\" alt=\"\" class=\"wp-image-37513\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_3810.jpg 2000w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_3810-600x400.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_3810-1199x800.jpg 1199w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_3810-768x512.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_3810-1536x1025.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_3810-1619x1080.jpg 1619w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407.jpg\" alt=\"\" class=\"wp-image-37475\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407.jpg 2000w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-600x400.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-1199x800.jpg 1199w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-768x512.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-1536x1025.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-1619x1080.jpg 1619w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1281\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/carousel-3-v2.jpg\" alt=\"\" class=\"wp-image-37516\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/carousel-3-v2.jpg 1920w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/carousel-3-v2-600x400.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/carousel-3-v2-1199x800.jpg 1199w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/carousel-3-v2-768x512.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/carousel-3-v2-1536x1025.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/carousel-3-v2-1619x1080.jpg 1619w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n    <\/div>\n <\/div><!-- .carousel-container -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:44%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">\u201cCraft isn\u2019t just a theme \u2014 it\u2019s the thread that connects everything we do. From Craftmakers to UBS House of Craft and Adventures in Craft, it all reflects one belief: excellence lives in the details.<\/p>\n\n\n\n<p class=\"h2\">For us, craft is how we build trust, spark ideas and show the world who UBS is.\u201c<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><br><strong>Andres Nicholls\u2028<\/strong><br>Chief Creative Officer<br>Prophet<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:6%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"1041\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_4099_UBS_cropped.jpg\" alt=\"\" class=\"wp-image-37518\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_4099_UBS_cropped.jpg 876w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_4099_UBS_cropped-505x600.jpg 505w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_4099_UBS_cropped-673x800.jpg 673w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/MG_4099_UBS_cropped-768x913.jpg 768w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-dark offset-container\" style=\"\">\n    <article class=\"container\">\n        \n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/36NZnnMLE4BSWCbfs9WGvJ.jpg\"  data-uuid=\"36NZnnMLE4BSWCbfs9WGvJ\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h3\"><strong><strong>UBS House of Craft x Dior<\/strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>UBS House of Craft is a global platform that reimagines how UBS connects through culture, creativity and craft. In partnership with Dior, recent events in New York and Singapore celebrated the art of haute couture through an exclusive photo exhibition curated by Carine Roitfeld and Brigitte Niedermair, rare Dior couture pieces, a series of public talks by industry icons and live craft demonstrations from Dior Atelier artisans.&nbsp;<br>&nbsp;<br>Aligning Dior\u2019s legacy of reinvention with UBS\u2019s commitment to excellence, the collaboration created rare experiences for clients and sparked meaningful dialogue around the value of craft.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n <div class=\"carousel-container\" data-slide-show=\"1\">\n    <div class=\"carousel-inner-container\">\n        \n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"631\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-image-carousel-1.png\" alt=\"\" class=\"wp-image-37522\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-image-carousel-1.png 1214w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-image-carousel-1-600x312.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-image-carousel-1-768x399.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"631\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop.png\" alt=\"\" class=\"wp-image-37531\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop.png 1214w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-600x312.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-768x399.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"632\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-3.png\" alt=\"\" class=\"wp-image-37520\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-3.png 1215w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-3-600x312.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-3-768x399.png 768w\" sizes=\"auto, (max-width: 1215px) 100vw, 1215px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"631\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-3.png\" alt=\"\" class=\"wp-image-37533\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-3.png 1214w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-3-600x312.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-3-768x399.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"631\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-2.png\" alt=\"\" class=\"wp-image-37521\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-2.png 1214w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-2-600x312.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-2-768x399.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"631\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-2.png\" alt=\"\" class=\"wp-image-37532\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-2.png 1214w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-2-600x312.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-dior-carousel-crop-2-768x399.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"631\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-7.png\" alt=\"\" class=\"wp-image-37523\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-7.png 1214w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-7-600x312.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-carousel-7-768x399.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/><\/figure>\n\n\n    <\/div>\n <\/div><!-- .carousel-container -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h3\"><strong><strong><strong>UBS House of Craft presents Icons of Time<\/strong>&nbsp;<\/strong><\/strong><\/p>\n\n\n\n<p>An experiential exhibition celebrating the craft of watchmaking, created with Hodinkee and curated by founder Ben Clymer. Bringing together the world\u2019s leading brands for the first time, the showcase highlighted innovation, excellence and craftsmanship through live demonstrations and talks from renowned watchmakers and collectors, inviting guests to discover the stories and innovations that have shaped modern horology.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n <div class=\"carousel-container\" data-slide-show=\"1\">\n    <div class=\"carousel-inner-container\">\n        \n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"683\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-5.png\" alt=\"\" class=\"wp-image-37530\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-5.png 1214w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-5-600x338.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-5-768x432.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1575\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-4-scaled.jpg\" alt=\"\" class=\"wp-image-37529\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-4-scaled.jpg 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-4-600x337.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-4-1422x800.jpg 1422w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-4-768x432.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-4-1536x864.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-4-2048x1152.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-4-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1214\" height=\"683\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-2.png\" alt=\"\" class=\"wp-image-37527\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-2.png 1214w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-2-600x338.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-2-768x432.png 768w\" sizes=\"auto, (max-width: 1214px) 100vw, 1214px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1575\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/WAVC5069-scaled.jpg\" alt=\"\" class=\"wp-image-37473\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/WAVC5069-scaled.jpg 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/WAVC5069-600x337.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/WAVC5069-1422x800.jpg 1422w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/WAVC5069-768x432.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/WAVC5069-1536x864.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/WAVC5069-2048x1152.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/WAVC5069-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"683\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-3.png\" alt=\"\" class=\"wp-image-37526\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-3.png 1215w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-3-600x337.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-3-768x432.png 768w\" sizes=\"auto, (max-width: 1215px) 100vw, 1215px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"683\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-1.png\" alt=\"\" class=\"wp-image-37528\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-1.png 1215w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-1-600x337.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/UBS-icons-of-time-carousel-1-768x432.png 768w\" sizes=\"auto, (max-width: 1215px) 100vw, 1215px\" \/><\/figure>\n\n\n    <\/div>\n <\/div><!-- .carousel-container -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h5\"><strong>Result<\/strong><\/p>\n\n\n\n<p>UBS House of Craft has delivered both brand and business impact, reinforcing UBS\u2019 position as a modern luxury leader and transforming how the brand shows up in the world.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">100M<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>UBS House of Craft content has reached hundreds of millions of people on social media&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">10K+<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>UBS House of Craft has attracted over 10,000 guests in 2025 alone, with events in 10 different cities<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">1000+<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It has been covered in more than 1000 articles, on front pages and in media pick-ups in 2025&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-dark offset-container\" style=\"\">\n    <article class=\"container\">\n        \n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/e7PNbgynfg2ux7U5KiFkox.jpg\"  data-uuid=\"e7PNbgynfg2ux7U5KiFkox\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h3\"><strong><strong>UBS Craftmakers<\/strong><\/strong><\/p>\n\n\n\n<p>We launched UBS Craftmakers, a content series sharing authentic stories from masters of craft and well as rising talent. Crafted in feel, UBS Craftmakers takes you deep into the mindset, rituals and ambition of these iconic individuals \u2014 from F1 World Champion Lewis Hamilton, to pioneering neon artist Chanklaun, award-winning costume designer June Ambrose and renowned Chinese conductor and artistic director Long Yu.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n <div class=\"carousel-container\" data-slide-show=\"1\">\n    <div class=\"carousel-inner-container\">\n        \n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/tzZcEsELuxvFvfMuaN84qZ.jpg\"  data-uuid=\"tzZcEsELuxvFvfMuaN84qZ\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/7qMHuUDYiQRNcJcf9SQRaX.jpg\"  data-uuid=\"7qMHuUDYiQRNcJcf9SQRaX\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/YjmM2sBPX2BziZ4WJrAELJ.jpg\"  data-uuid=\"YjmM2sBPX2BziZ4WJrAELJ\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n    <\/div>\n <\/div><!-- .carousel-container -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h5\"><strong>Result<\/strong><\/p>\n\n\n\n<p>UBS Craftmakers has been some of the best performing content UBS has ever launched \u2014 with Lewis Hamilton\u2019s film generating over 550,000 video views within 48 hours and 6.6 million social impressions. A recent episode featuring fashion designer Guo Pei and porcelain maker Master Tan won two Silver Dolphins at the Cannes Corporate Awards for its craftsmanship, vision and storytelling.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">10M<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Impressions for Craftmaker films on social media<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">550K<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Lewis Hamilton\u2019s Craftmaker film achieved over 550,000 video views within 48 hours<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">25X<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>George Russell\u2019s Craftmaker film had 25x more views than any previous UBS Instagram reel<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-huge-font-size\">2<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A recent episode featuring fashion designer Guo Pei and porcelain maker Master Tan won two Silver Dolphins at the Cannes Corporate Awards<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-related-case-studies\"><strong>Related Case Studies<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"carousel-container\" data-slide-show=\"3\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-37144\" class=\"tile-item post-37144 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_topic-design case_study_topic-customer-experience case_study_industries-financial-services\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/customer-centric-innovation-mb-banks-journey-in-creating-personalized-experiences\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'MB Bank' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/MB_CaseStudy_Digital_1-1355x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>MB Bank<\/span><\/caption><h3 class='entry-title'>\nCustomer-Centric Innovation: MB Bank\u2019s Journey in Creating Personalized Experiences\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37015\" class=\"tile-item post-37015 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_topic-design case_study_topic-customer-experience case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/mb-bank-creating-a-digital-banking-powerhouse\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'MB Bank' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/09\/MB_CaseStudy_Legacy_1-1355x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>MB Bank<\/span><\/caption><h3 class='entry-title'>\nCreating a Digital Banking Powerhouse\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-34886\" class=\"tile-item post-34886 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_topic-design case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Beazley' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley-Case-Study-Animation-1_V2-1422x800.gif)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Beazley<\/span><\/caption><h3 class='entry-title'>\nModernizing a brand that&#8217;s redefining risk\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n 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\/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/case-studies\/ubs-how-brand-defined-new-growth-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UBS\" \/>\n<meta property=\"og:description\" content=\"From integration to inspiration: UBS leveraged its brand to drive transformation and global impact after acquiring Credit Suisse.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/case-studies\/ubs-how-brand-defined-new-growth-era\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T21:42:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407.jpg\" \/>\n\t<meta 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