{"id":37326,"date":"2025-11-19T19:12:53","date_gmt":"2025-11-19T19:12:53","guid":{"rendered":"https:\/\/prophet.com\/?p=37326"},"modified":"2025-12-08T20:14:10","modified_gmt":"2025-12-08T20:14:10","slug":"accelerating-speed-to-growth-with-ai","status":"publish","type":"post","link":"https:\/\/prophet.com\/2025\/11\/accelerating-speed-to-growth-with-ai\/","title":{"rendered":"Accelerating Speed to Growth With AI"},"content":{"rendered":"\n
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Accelerating Speed to Growth With AI<\/h1>\n\n\n\n

Expanding on our Uncommon Growth research, we examined how top performers are leveraging AI to accelerate growth.  <\/p>\n<\/div>\n\n\n\n

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Nearly every leader has AI at the top of their agenda, with resources deployed to understand how to utilize it for efficiency gains. We\u2019ve all heard the promises: AI has the potential to deliver massive business efficiencies from automating administrative tasks to managing customer service channels, to drafting copy for SEO, ads and product pages. But beyond efficiencies, AI can deepen customer engagement, surface strategic insights and shorten the time it takes to bring new products to market.  <\/p>\n\n\n\n

We call this speed to impact<\/em> \u2014 a critical component of achieving uncommon growth. Growth that is sustained and outsized versus category peers.\u00a0<\/p>\n\n\n\n

In a world where AI has the potential to impact everything, leaders face the choice of where to invest to maximize value creation. As the adage goes, \u201cwe can do anything, but we can\u2019t do everything.\u201d Successful AI strategies require a sharpened strategic focus, with investments deployed toward growth use-cases. <\/p>\n\n\n\n

Prophet\u2019s Uncommon Growth research<\/a> shows that companies achieving growth share three core traits: Customer Obsession, Pervasive Innovation and Strong Cultures. Investing behind these pillars is key to achieving business success. Deploying AI across the pillars, done right, has the potential to supercharge growth.  <\/p>\n\n\n\n

We explored how AI is accelerating impact across these three pillars in 179 companies that achieved uncommon growth. <\/p>\n\n\n\n

Customer Obsession <\/h2>\n\n\n\n

Companies achieving uncommon growth are relentlessly focused on understanding and engaging their customers \u2014 often outspending peers in sales and marketing. GenAI has introduced new channels of engagement, from influencing how consumers research products to driving deeper personalization and connection.\u00a0\u00a0<\/p>\n\n\n\n

In Prophet\u2019s study, The Rise of the AI-Powered Consumer<\/a><\/em>, 45% of consumers reported using Gen AI in the past six months to inform purchase decisions. Highly considered purchases, like technology, automotive and beauty, are seeing the most disruption. To remain competitive means optimizing your brand, marketing and media strategy for LLM awareness and sentiment.  <\/p>\n\n\n\n

The Harvard Business Review\u2019s \u201cForget What You Know About Search: Optimize Your Brand for LLMs<\/a>\u201d suggests marketers should: <\/p>\n\n\n\n