{"id":37088,"date":"2025-10-28T18:38:14","date_gmt":"2025-10-28T18:38:14","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&#038;p=37088"},"modified":"2025-11-10T22:31:17","modified_gmt":"2025-11-10T22:31:17","slug":"reinventing-how-businesses-stay-work-pay","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/reinventing-how-businesses-stay-work-pay\/","title":{"rendered":"HRS Group"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading h5 xbold has-text-color\" id=\"h-case-study\" style=\"color:#22ffab\">CASE STUDY<\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h1\">HRS Group<\/p>\n\n\n\n<p class=\"h3\">Reinventing how businesses stay, work and pay&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/MUGSmbhUnDyUwxScjJjeW1.jpg\"  data-uuid=\"MUGSmbhUnDyUwxScjJjeW1\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h3\"><strong>Challenge<\/strong><\/p>\n\n\n\n<p>HRS\u2019s roots stem from consumer travel. As a leading hotel portal in Germany and one of the top three in Europe, the iconic &#8220;Red Bed&#8221; has been synonymous for many years with great hotel deals. Aside from this, HRS built its name by catering to the evolving needs of the business-to-business (B2B) enterprise travel market, including being an early mover to offer travel management services for companies&nbsp;relocating their employees around the world. This enabled new revenue streams beyond sourcing hotel deals, including securing meeting spaces and supporting payment processes. HRS\u2019s approach has always been to actively embrace technology, ensuring customers can conveniently access and manage their travel needs, from accommodation to meetings, through one seamless platform.&nbsp;<\/p>\n\n\n\n<p>Although these new services led to growth, the travel market was significantly affected during the COVID era. HRS took this opportunity to reflect on their business and brand, and to develop a new positioning that&nbsp;more effectively captures the vision and spirit of their organization.\u202f<\/p>\n\n\n\n<p>HRS approached Prophet to refresh the brand for their enterprise business and signal a new direction and focus. The company also wanted to demonstrate how it had transformed the travel management industry.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h3\"><strong>Solutions<\/strong><\/p>\n\n\n\n<p>We started by collaborating with the company\u2019s leadership and brand team to define a compelling brand positioning and brand architecture. We shifted away from the existing positioning that focused on the technical aspects of the platform and instead, centered on simplicity and impact, outlining the benefits HRS delivers: \u2018Stay, Work and Pay\u2019.<\/p>\n\n\n\n<p>Our work extended across the portfolio of HRS brands. We refreshed the brand and identity with the consumer arm, HRS for Travelers, and aligned it with the enterprise business. With Destination Solutions, the company\u2019s holiday rental business, we sharpened the brand positioning and updated the visual identity. For HRS Group, the master brand, we carved out a clearer Employee Value Proposition and updated its visual identity. These projects led to&nbsp;updating the website design and the development of new marketing materials.\u202f<\/p>\n\n\n\n<p>Through this work, the principles of simplicity and impact became a connecting thread, uniting the organization in vision, expression and personality.\u2028<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/gqZo2A7gWkQ8Qdws5fQN5r.jpg\"  data-uuid=\"gqZo2A7gWkQ8Qdws5fQN5r\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\"><strong><strong><strong>HRS for Enterprises<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>HRS is unique for its&nbsp;entrepreneurial spirit, and the 50-year-old company is known for thinking big, challenging the status quo, and urging the industry to do better. It\u2019s this spirit that sets HRS apart from the competition. We reflected that commitment through a simple, straightforward tone of voice, with typography to match.\u202f<\/p>\n\n\n\n<p>Using HRS for Enterprise is easy for customers, helping large companies make data-driven decisions while choosing from the broadest range of places to stay and work around the\u202fglobe. Powered by HRS\u2019 payment solutions and tailored to client goals, HRS is pioneering a better way for business travel.<\/p>\n\n\n\n<p>The new brand identity reflects the ease of use and bold positioning, highlighting HRS\u2019s energy, simplicity and tech focus. The visual identity matches HRS\u2019 new confidence, breaking through the crowded B2B travel industry. We also developed an updated Employee Value Proposition, to communicate the HRS story to employees and potential hires.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/AYyiPcfgj5Ad9uY5Q3pKmS.jpg\"  data-uuid=\"AYyiPcfgj5Ad9uY5Q3pKmS\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/8AD296AfA36u6EDEpZcCwb.jpg\"  data-uuid=\"8AD296AfA36u6EDEpZcCwb\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2425\" height=\"1375\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Enterptise1.jpg\" alt=\"\" class=\"wp-image-37155\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Enterptise1.jpg 2425w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Enterptise1-600x340.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Enterptise1-1411x800.jpg 1411w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Enterptise1-768x435.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Enterptise1-1536x871.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Enterptise1-2048x1161.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Enterptise1-1905x1080.jpg 1905w\" sizes=\"auto, (max-width: 2425px) 100vw, 2425px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/CbKnDX53syuJ4ij48HmGn1.jpg\"  data-uuid=\"CbKnDX53syuJ4ij48HmGn1\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">&#8220;Our transformation into a global technology platform did not start with products alone\u2014it began with how we positioned ourselves. Establishing a strong narrative and a unified brand gave us the credibility and clarity to engage Fortune 500 clients at a new level.\u201d<\/p>\n\n\n\n<p><strong>Tobias Ragge<\/strong><br>CEO, HRS&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/S1sYBN4fJbopFhEtZ5obFH.jpg\"  data-uuid=\"S1sYBN4fJbopFhEtZ5obFH\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\"><strong><strong><strong>HRS for Travelers<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Today, people know the importance of human connection and destination experience. The modern traveler wants a hassle-free way to stay, work and pay. We defined a photographic style that captures where business meets leisure.<\/p>\n\n\n\n<p>The original brand identity still carried a lot of recognition in Germany, Austria and Switzerland but it needed to reframe the company\u2019s tech story to appeal to consumers.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/EvueNTJHprCnoRAEjktXWd.jpg\"  data-uuid=\"EvueNTJHprCnoRAEjktXWd\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/7Xn51L9xu4BV1AfMdQoakT.jpg\"  data-uuid=\"7Xn51L9xu4BV1AfMdQoakT\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2425\" height=\"1375\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC1.jpg\" alt=\"\" class=\"wp-image-37157\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC1.jpg 2425w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC1-600x340.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC1-1411x800.jpg 1411w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC1-768x435.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC1-1536x871.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC1-2048x1161.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC1-1905x1080.jpg 1905w\" sizes=\"auto, (max-width: 2425px) 100vw, 2425px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2425\" height=\"1375\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC2.jpg\" alt=\"\" class=\"wp-image-37156\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC2.jpg 2425w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC2-600x340.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC2-1411x800.jpg 1411w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC2-768x435.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC2-1536x871.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC2-2048x1161.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_BTC2-1905x1080.jpg 1905w\" sizes=\"auto, (max-width: 2425px) 100vw, 2425px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">&#8220;The brand transformation project was about creating more than a new look\u2014it was about building the base for scalable growth. By aligning brand, go-to-market, and sales from the start, we ensured that every future innovation had a clear story and a receptive market. That groundwork enabled the next chapters of adoption and expansion.\u201d<\/p>\n\n\n\n<p><strong>Tobias Bittner<\/strong><br>Vice President Marketing, HRS&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/pXF13ixMAuf4QVRkWWBGpt.jpg\"  data-uuid=\"pXF13ixMAuf4QVRkWWBGpt\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/6e7dE3mwLDnDVMqp1HoGd3.jpg\"  data-uuid=\"6e7dE3mwLDnDVMqp1HoGd3\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/LZ46xC1BvaUAYviwipU9ok.jpg\"  data-uuid=\"LZ46xC1BvaUAYviwipU9ok\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2425\" height=\"1375\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS2.jpg\" alt=\"\" class=\"wp-image-37158\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS2.jpg 2425w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS2-600x340.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS2-1411x800.jpg 1411w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS2-768x435.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS2-1536x871.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS2-2048x1161.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS2-1905x1080.jpg 1905w\" sizes=\"auto, (max-width: 2425px) 100vw, 2425px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2425\" height=\"1375\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS1.jpg\" alt=\"\" class=\"wp-image-37159\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS1.jpg 2425w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS1-600x340.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS1-1411x800.jpg 1411w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS1-768x435.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS1-1536x871.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS1-2048x1161.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_DS1-1905x1080.jpg 1905w\" sizes=\"auto, (max-width: 2425px) 100vw, 2425px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\"><strong><strong><strong>Destination Solutions for Holiday Rentals<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>Destination Solutions, HRS\u2019 B2B holiday rental platform, creates a smarter way for hosts and property managers to maximize the performance of their rentals.<\/p>\n\n\n\n<p>We helped define the brand positioning and crafted a new visual identity, highlighting how Destination Solutions helps its customers make hosting simple through a clean color palette and signature designs.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:47vw;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1361\" class=\"wp-block-cover__image-background wp-image-37160 size-full\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Group1-scaled.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Group1-scaled.jpg 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Group1-600x292.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Group1-1646x800.jpg 1646w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Group1-768x373.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Group1-1536x747.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Group1-2048x996.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS_ProphetWeb_CaseStudy_Still_Group1-1920x933.jpg 1920w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\"><strong><strong><strong>HRS Group<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>We reimagined the identity of HRS Group, the umbrella brand uniting its diverse divisions. Grounded in the core principles of simplicity and impact, we ensured these values seamlessly connected every element of the brand. They are brought to life through the logo, typeface and color system.&nbsp;<\/p>\n\n\n\n<p>This consistent thread, woven through each positioning and identity initiative, creates cohesion across the organization\u2019s vision, presence and essence.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: rgb(236,236,236);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h3\"><strong><strong><strong>Results<\/strong><\/strong><\/strong><\/p>\n\n\n\n<p>HRS had a bold vision and were clear from the outset about their ambitions. Our partnership with HRS has reshaped how the company shows up in the market across their business, signaling a new direction and focus. From the narrative shared with customers and employees, to the way the brand is expressed through the website, social channels and events, HRS now communicates with greater clarity and consistency.<\/p>\n\n\n\n<p>Building on this momentum, HRS continues to experience remarkable progress and expansion. Through this ongoing collaboration, we ensure HRS is equipped to sustain and accelerate Uncommon Growth.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-related-case-studies\"><strong>Related Case Studies<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"carousel-container\" data-slide-show=\"3\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-35985\" class=\"tile-item post-35985 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_topic-design case_study_industries-travel-hospitality case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/hotel-lumio\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Hotel Lumio' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/03\/Lumio_logo-1422x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Hotel Lumio<\/span><\/caption><h3 class='entry-title'>\nA continuous journey of rediscovery&nbsp;\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-35634\" class=\"tile-item post-35634 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_topic-design case_study_industries-travel-hospitality case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/miiro-luxury-hotel-brand\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Miiro Hotels' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/02\/P_Miiro_Case-Study_01-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Miiro Hotels<\/span><\/caption><h3 class='entry-title'>\nCreating Europe\u2019s Most Talked-About Hotel Brand&nbsp;\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-33163\" class=\"tile-item post-33163 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_topic-growth-strategy case_study_industries-travel-hospitality case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/josun-hotels-resorts\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Josun Hotels &amp; Resorts' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Josun-Main-Hero-1-1493x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Josun Hotels &amp; Resorts<\/span><\/caption><h3 class='entry-title'>\nCreating a winning brand portfolio strategy\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"featured_media":37434,"template":"","case_study_topic":[262],"case_study_industries":[301],"case_study_company":[276],"case_study_capability":[],"class_list":["post-37088","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_study_topic-brand-activation","case_study_industries-travel-hospitality","case_study_company-prophet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reinventing how businesses Stay, Work and Pay\u202f| Prophet<\/title>\n<meta name=\"description\" content=\"Refreshing the HRS brand across group, traveler and enterprise segments with a bold promise: reinventing how businesses Stay, Work and Pay.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/case-studies\/reinventing-how-businesses-stay-work-pay\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HRS Group\" \/>\n<meta property=\"og:description\" content=\"Refreshing the HRS brand across group, traveler and enterprise segments with a bold promise: reinventing how businesses Stay, Work and Pay.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/case-studies\/reinventing-how-businesses-stay-work-pay\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-10T22:31:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/10\/HRS-feature-tile-1390x800.png\" \/>\n\t<meta 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