{"id":36812,"date":"2025-07-28T18:10:22","date_gmt":"2025-07-28T18:10:22","guid":{"rendered":"https:\/\/prophet.com\/?p=36812"},"modified":"2025-08-18T21:45:20","modified_gmt":"2025-08-18T21:45:20","slug":"rethinking-marketing-maturity-in-the-age-of-genai","status":"publish","type":"post","link":"https:\/\/prophet.com\/2025\/07\/rethinking-marketing-maturity-in-the-age-of-genai\/","title":{"rendered":"Rethinking Marketing Maturity in the Age of GenAI"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:mb-32 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\"><strong>BLOG<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2\" id=\"h-rethinking-marketing-maturity-in-the-age-of-genai\">Rethinking Marketing Maturity in the Age of GenAI<\/h1>\n\n\n\n<p>How CMOs can leap forward\u2014not just level up.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Every CMO we talk to these days knows two things:\u202f&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list decimal\">\n<li>Generative AI will change how marketing works\u202f&nbsp;<\/li>\n\n\n\n<li>They don\u2019t have time to wait and see how\u202f&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>What they\u2019re asking now isn\u2019t <em>why<\/em>, but <em>how<\/em>.\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>How do we start\u2014without getting stuck?\u202f&nbsp;<\/li>\n\n\n\n<li>How do we scale\u2014without fragmenting the customer experience?\u202f&nbsp;<\/li>\n\n\n\n<li>How do we prove ROI\u2014without drowning in pilots?\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>To answer these questions, Prophet has reimagined what a marketing maturity model should look like in the GenAI era.\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-let-s-start-with-a-step-back-nbsp\">\u202fLet\u2019s Start With a Step Back \u202f&nbsp;<\/h2>\n\n\n\n<p>In 2018, Prophet debuted our Marketing Maturity Model to help our clients understand where their companies have the opportunity to transform their approach to marketing and unlock growth. It evaluated marketing capability across key dimensions: content, customer data, channels, operating model, measurement and technology.\u202f&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6978e08f30524&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6978e08f30524\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1622\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/Old-Maturity-Model-v5.png\" alt=\"\" class=\"wp-image-36861\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/Old-Maturity-Model-v5.png 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/Old-Maturity-Model-v5-600x348.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/Old-Maturity-Model-v5-1381x800.png 1381w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/Old-Maturity-Model-v5-768x445.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/Old-Maturity-Model-v5-1536x890.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/Old-Maturity-Model-v5-2048x1187.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/Old-Maturity-Model-v5-1864x1080.png 1864w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-our-2018-marketing-maturity-model-nbsp\">Our 2018 Marketing Maturity Model\u202f&nbsp;<\/h3>\n\n\n\n<p>For the most part, with some iterative updates, it has stood the test of time, and we still use it to help guide our clients.\u202f\u202f&nbsp;<\/p>\n\n\n\n<p>However, the pressure on CMOs has never been higher. Expectations around marketing-led growth continue to rise, while teams wrestle with talent gaps, disconnected data and flat or shrinking budgets. At the same time, customer expectations demand personalized, real-time experiences and traditional marketing processes can\u2019t keep pace. \u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-opportunity-for-genai-in-marketing-nbsp\">The Opportunity for GenAI in Marketing\u202f&nbsp;<\/h2>\n\n\n\n<p>GenAI\u2014and increasingly, agentic AI systems\u2014are reshaping how marketing operates. It\u2019s not just about faster content or smarter segmentation. It\u2019s about fundamentally changing how marketing teams plan, execute and optimize across the entire value chain:\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>From content creation to campaign orchestration<\/li>\n\n\n\n<li>From persona-based targeting to predictive segmentation\u202f&nbsp;<\/li>\n\n\n\n<li>From manual reporting to real-time optimization\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And GenAI can supercharge marketing performance:\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li><a href=\"https:\/\/my.idc.com\/getdoc.jsp?containerId=prUS51999824&amp;utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">IDC Estimates<\/a> that GenAI will increase Marketing productivity more than 40% by 2029.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.ft.com\/content\/3e862e23-6e2c-4670-a68c-e204379fe01f?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\">The Financial Times<\/a>, reporting against an analysis of 167 companies deploying level-3 LLM based agents saw revenue increases of 9-21% for sales and marketing functions.<\/li>\n<\/ul>\n\n\n\n<p>Early adopters are rapidly out-pacing competitors by embedding GenAI. They are meeting customers\u2019 demands for hyper-personalization and Autonomous AI agents are giving teams more agility than traditional marketing processes allow. And companies that have already started are seeing the benefits of exponentiality whereby the agents learn and become more effective and efficient with time.\u202f\u202f&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-content-creation-and-creative-augmentation-nbsp\">Content Creation and Creative Augmentation\u202f&nbsp;<\/h3>\n\n\n\n<p>Generative AI tools act as creative partners, drastically cutting down the time to produce marketing materials and opening possibilities for mass customization. A human-in-the-loop approach ensures brand voice and factual accuracy remain on point. Generative AI supports the creative process so marketing teams can focus on high-level messaging and strategy, confident that the AI can supply a steady stream of drafts or designs to choose from.\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li><strong>Expanded Creative Capacity<\/strong>: GenAI rapidly generates copy, imagery and video\u2014multiplying creative output with fewer resources.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Personalized Creative at Scale:<\/strong> AI enables customization of content variants tailored to segments or individuals without extra lift from teams.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Faster Iteration &amp; Testing<\/strong>: Content variations (headlines, formats, CTAs) are automatically generated, A\/B tested and optimized in real time.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Brand Governance Built-In:<\/strong> AI systems can be trained or prompted to comply with brand tone, voice and regulatory requirements.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Creative Co-Pilot to Creator:<\/strong> As capabilities evolve, GenAI will shift from augmenting human creatives to autonomously producing and deploying asset-ready materials across channels.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dynamic-segmentation-a-new-era-of-customer-understanding-nbsp\">Dynamic Segmentation: A New Era of Customer Understanding\u202f&nbsp;<\/h3>\n\n\n\n<p>Understanding your customers at a granular level is foundational to effective marketing. GenAI supercharges customer segmentation by analyzing data at a depth and scale that humans \u202fcannot match. Marketers move from static segmentation to a responsive, intelligent system that adapts in real time to market and customer changes.\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li><strong>Granular Precision: <\/strong>GenAI analyzes behavioral, transactional and engagement data at scale to uncover micro-segments and hidden patterns traditional methods miss.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Real-Time Adaptability: <\/strong>AI-driven segmentation evolves continuously based on live data across channels\u2014adjusting targeting as preferences, signals, or behaviors shift, allowing marketing to shift on the fly.<\/li>\n\n\n\n<li><strong>AI-Generated Personas: <\/strong>Models can synthesize lookalike audiences and new personas, improving targeting precision and reducing waste in campaigns.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Predictive Insight: <\/strong>GenAI strengthens segmentation with forward-looking intelligence\u2014anticipating churn, lifetime value and conversion probability. It can predict which customers are most likely to make repeat purchases, which are at risk of churn, or which prospects are likely to convert, often with greater accuracy than traditional models, thanks to the AI\u2019s ability to detect subtle patterns.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hyper-personalization-of-customer-experiences-nbsp\">Hyper-Personalization of Customer Experiences\u202f&nbsp;<\/h3>\n\n\n\n<p>The holy grail of marketing is \u201cthe right offer, at the right time, via the right channel, to the right person.\u201d Generative AI is bringing this ideal of hyper-personalization at scale closer to reality. By combining granular customer data with creative generation capabilities, GenAI can help craft experiences and messages tailored to segments of one.\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li><strong>Dynamic Personalization: <\/strong>Combines real-time data and AI-generated content to create truly individualized experiences.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Beyond Messaging: <\/strong>AI personalizes offers, journeys, pricing and digital environments\u2014not just copy.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>B2C &amp; B2B Impact: <\/strong>Tailors experiences across the customer lifecycle, from retail to complex B2B buying groups.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Efficiency Gains: <\/strong>Automates content, outreach and optimization\u2014freeing teams for strategic creative work.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Business Outcomes: <\/strong>Increases conversion, customer satisfaction and loyalty by making customers feel understood.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-autonomous-campaigns-and-marketing-operations-nbsp\">Autonomous Campaigns and Marketing Operations\u202f&nbsp;<\/h3>\n\n\n\n<p>Perhaps the most transformative impact of GenAI will come from automation of marketing operations and the emergence of autonomous marketing agents. In today\u2019s marketing, executing a campaign involves many manual and repetitive tasks. Agentic AI has the potential to choreograph many of these tasks automatically, effectively acting as an extra pair of (digital) hands \u2013 or an entire \u201cdigital marketing team\u201d \u2013 that works 24\/7 with perfect consistency\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li><strong>From Tasks to Autonomy: <\/strong>Agentic AI automates campaign execution and internal workflows\u2014acting as a 24\/7 digital marketing team<strong>.<\/strong>\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Faster, Smarter Execution: <\/strong>AI agents optimize performance in real time\u2014audience targeting, budget shifts, creative testing, etc.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Seamless Funnel Engagement: <\/strong>Agents handle early-stage lead qualification, handoffs and conversational marketing.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>Cross-Functional Automation: <\/strong>Supports operations like content planning, compliance review and data integration.\u202f&nbsp;<\/li>\n\n\n\n<li><strong>The Future of \u201cMarketing Autopilot\u201d: <\/strong>Phased evolution from AI-assisted tools \u2192 autonomous agents \u2192 fully automated marketing teams.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-introducing-the-prophet-genai-marketing-maturity-model-nbsp\">Introducing the Prophet GenAI Marketing Maturity Model\u202f&nbsp;<\/h2>\n\n\n\n<p>Many marketing leaders \u202fare concerned \u2013 are we too far behind already? Noting \u201cOur current marketing wasn\u2019t up to a sophisticated level of maturity before GenAI started to take over, so how can we possibly catch up?\u201d\u202f&nbsp;<\/p>\n\n\n\n<p>Traditional maturity models describe a journey from \u201cad hoc\u201d to \u201coptimized,\u201d implying you must climb rung by rung. But GenAI has changed the rules. You no longer have to move in sequence\u2014you can jump.\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Go from inconsistent content to scalable, brand-safe personalization in a quarter.\u202f&nbsp;<\/li>\n\n\n\n<li class=\"disc\">Skip the years-long Martech roadmap and deploy agentic systems that act as 24\/7marketing teams.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The trick is not just adopting GenAI tools\u2014it\u2019s embedding them into the operating model.\u202f&nbsp;<\/p>\n\n\n\n<p>Our updated model maps GenAI capabilities across eight marketing functions\u2014from customer segmentation to campaign orchestration\u2014across three stages of maturity:\u202f&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6978e08f30fb2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6978e08f30fb2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1814\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/New-Maturity-Model-AI-Version.png\" alt=\"\" class=\"wp-image-36860\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/New-Maturity-Model-AI-Version.png 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/New-Maturity-Model-AI-Version-600x389.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/New-Maturity-Model-AI-Version-1235x800.png 1235w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/New-Maturity-Model-AI-Version-768x497.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/New-Maturity-Model-AI-Version-1536x995.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/New-Maturity-Model-AI-Version-2048x1327.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/07\/New-Maturity-Model-AI-Version-1667x1080.png 1667w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h3\">Where are you Today\u2014and What can you do Tomorrow?\u202f&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re piloting your first GenAI tool or scaling autonomous agents, your path forward depends more on <strong>organizational readiness<\/strong> than AI capability. Here\u2019s how to move:\u202f&nbsp;<\/p>\n\n\n\n<p class=\"h3\">Start Small, Scale Fast\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Pilot in areas with low risk and high visibility (content ops, lead scoring, message testing).\u202f&nbsp;<\/li>\n\n\n\n<li>Use these early wins to build internal confidence and proof points.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"h3\">Design for Integration\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Establish a GenAI Center of Excellence or a cross-functional squad.\u202f<\/li>\n\n\n\n<li>Align with IT, legal and data to ensure brand governance, ethics and compliance.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"h3\">Map to Growth Metrics\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Don\u2019t just track clicks\u2014link GenAI to business outcomes: ROMI, CLTV, speed to value.\u202f&nbsp;<\/li>\n\n\n\n<li>Create a dashboard that shows GenAI\u2019s contribution to revenue and retention.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"h3\">Shift Mindsets &amp; Roles\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>Upskill marketers to become orchestrators, not just executors.\u202f&nbsp;<\/li>\n\n\n\n<li>Redesign workflows to let AI handle the repeatable\u2014and people handle the exceptional.\u202f&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity phone:mt-32\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_cdb679b17b09b16890b66f79716ed1dd\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Authors<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/mat-zucker\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/zucker-300x300.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Mat Zucker<\/p>\n                                        <p class=\"role\">Senior Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/kgroh\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/06\/Kristen-Groh-headshot1-3-300x300.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Kristen Groh<\/p>\n                                        <p class=\"role\">Senior Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n       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text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Marketing-Maturity im Zeitalter von Gen-AI \u2013 und wo steht die DACH-Region?<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37002\" class=\"tile-item post-37002 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-artificial-intelligence thinking_topic-marketing-sales thinking_type-blogs\" >\n    <a 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          \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":164,"featured_media":4373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[760,8],"thinking_type":[14],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[64,400],"class_list":["post-36812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-artificial-intelligence","thinking_topic-marketing-sales","thinking_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rethinking Marketing Maturity in the Age of GenAI | Prophet<\/title>\n<meta name=\"description\" content=\"Read the article to discover how CMOs can leap ahead with GenAI \u2013 boosting 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Consultants | Prophet"},"image":{"@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prophet.com\/#\/schema\/person\/03e8f7c0fade87fa55c4c9a2c066377d","name":"Mat Zucker","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/person\/image\/96bea8e568c131c5cc8888653b966077","url":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/zucker-300x300.jpg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/zucker-300x300.jpg","caption":"Mat Zucker"},"description":"Mat Zucker is Prophet's global chief marketing officer where he leads the firm\u2019s marketing strategy and execution across brand, communications, and demand generation. Previously, Mat was co-leader of the firm's global marketing excellence practice helping clients transform digitally, finding new areas of growth in marketing, content and communications. Mat is passionate about helping companies creatively connect and engage with their customers through precise targeting, motivating content and effective channel choices. A pioneer in the digital landscape, beginning with work for Nabisco and Rayovac batteries, he brings nearly 30 years of interactive marketing, advertising, social and content experience to Prophet. Mat is co-author of Prophet\u2019s breakthrough research \"Brand &amp; Demand Marketing: A Love Story\" and frequently writes for marketing publications and appears on industry podcasts. He\u2019s a podcaster himself, hosting regional podcast Cidiot and marketing career podcast Rising. Previously, Mat was Global Executive Creative Director at Razorfish and has also served as Chief Creative Officer at OgilvyOne New York, reinventing direct marketing for the digital age. He also has held leadership roles at R\/GA and Agency.com New York. A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann\u2019s Egg Beaters and radio ads for AT&amp;T. The corporate marketing team, under Mat\u2019s leadership, has built Prophet\u2019s reputation as \u201cThe Uncommon Growth Company\" and reinvented the demand gen engine, earning awards for thought leadership and interactive engagement.","sameAs":["https:\/\/www.linkedin.com\/in\/matzucker","https:\/\/x.com\/matzucker"],"url":"https:\/\/prophet.com\/author\/mat-zucker\/"}]}},"lang":"en","translations":{"en":36812},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/36812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=36812"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/36812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/4373"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=36812"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=36812"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=36812"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=36812"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=36812"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=36812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}