{"id":36159,"date":"2025-05-12T20:56:52","date_gmt":"2025-05-12T20:56:52","guid":{"rendered":"https:\/\/prophet.com\/?p=36159"},"modified":"2025-07-01T20:42:37","modified_gmt":"2025-07-01T20:42:37","slug":"uncommon-growth-for-uncommon-times","status":"publish","type":"post","link":"https:\/\/prophet.com\/2025\/05\/uncommon-growth-for-uncommon-times\/","title":{"rendered":"Uncommon Growth for Uncommon Times"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile:hidden is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-859x800.png\" alt=\"\" class=\"wp-image-36183\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-859x800.png 859w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-600x559.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-768x716.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-1536x1431.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-2048x1908.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-1159x1080.png 1159w\" sizes=\"auto, (max-width: 859px) 100vw, 859px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p class=\"h2 has-green-color has-text-color has-link-color has-large-font-size wp-elements-19776bb96f2feae7ec77e8bcb3547bc0\"><strong>Uncommon Growth for Uncommon Times<\/strong><\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h5\"><strong>Prophet research shows how some companies achieve uncommon growth year after year.<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-0c713d1470da58b563135a180a36e39c\">The world today faces a new wave of uncertainty\u2014economic headwinds, geopolitical conflict, and rapid technological shifts are testing the resolve of business leaders everywhere. While the current moment feels unprecedented, the past five years were no less turbulent. Our research into companies that achieved Uncommon Growth\u2014sustained, industry-beating performance from 2019 to 2024\u2014offers timely lessons in how exceptional growth is not only possible in times of disruption, but often because of how leaders respond to it.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full phone:hidden\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"2609\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new.png\" alt=\"\" class=\"wp-image-36183\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new.png 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-600x559.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-859x800.png 859w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-768x716.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-1536x1431.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-2048x1908.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hero-frame-new-1159x1080.png 1159w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content bg-image section-white\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/gray-rectangle-background.png);background-position: center;background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-fcfc20420b3db6556553ac7064a735e6 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-light-purple-color has-text-color has-link-color has-large-font-size wp-elements-27533b9561cb2eb2c2c85062f0facca3\" id=\"h-what-is-uncommon-growth\" style=\"font-style:normal;font-weight:1000\">What is<br>Uncommon Growth?<\/h2>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-306d3ade6411233f5b665a01f3cb64cd\">We define Uncommon Growth as exceptional, sustainable growth \u2013 2x industry average over a five-year period \u2013 through innovative and human-centered strategies that drive meaningful impact. Our research identified 100+ companies that delivered uncommon growth since 2019 and \u2013 more importantly \u2013 revealed how they produced it.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden has-black-color has-text-color has-link-color wp-elements-d9dfb633378d47366286c11b8cff53fd is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column has-black-color has-text-color has-link-color wp-elements-11f66592059477336b21982977a48bb5 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/UG-Comp-FINAL.gif\" alt=\"\" class=\"wp-image-36313\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content red-theme section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column block-fade-in is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<h1 class=\"wp-block-heading h2 has-green-color has-text-color has-link-color has-large-font-size wp-elements-5bd9eb1cb6fb1432943d532a7981f01f\" id=\"h-delivering-uncommon-growth\" style=\"font-style:normal;font-weight:600\">Delivering<br>Uncommon Growth<\/h1>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6978db6ad56fe&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6978db6ad56fe\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Chart01-with-text-800x800.png\" alt=\"\" class=\"wp-image-36306\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Chart01-with-text-800x800.png 800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Chart01-with-text-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Chart01-with-text-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Chart01-with-text-768x768.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Chart01-with-text.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column block-fade-in is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h5\">Our research methodology: We examined the results of companies in the <strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">S&amp;P Composite 1500<\/mark><\/strong>, which is a broad measure of the US large, medium and small public companies, covering 90% of US market capitalization. Our list of 179 Uncommon Growth companies include:&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-6a5a40350b980c0dbaece0b7269de3c8\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">01<\/mark><\/strong><br>Four of the Magnificent 7 \u2013 Amazon, Apple, NVIDIA, and Tesla<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-f998feed8bd4a4bb08a1f9d962593b29\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">02<\/mark><\/strong><br>Organizations both big and small, with more of the latter, which have an advantage driving growth from a smaller base<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<ul class=\"wp-block-list disc\">\n<li>40 from the S&amp;P 500, including 28 with $13 billion or more in revenue<\/li>\n\n\n\n<li>137 from the S&amp;P 1000<\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-94dd6d674fed9c3760a87294b86a8dd6\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">03<\/mark><\/strong><br>On average, these companies achieved 27% annual revenue growth from 2019-2024, compared to only 6% for other companies.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-46826c5ef0c17dfd39bd2a9dd7caae2b\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">04<\/mark><\/strong><br>45 firms that engaged in significant M&amp;A activity in the past five years, with total estimated deal value of $450+ billion.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<h1 class=\"wp-block-heading h2 has-green-color has-text-color has-link-color has-large-font-size wp-elements-8459c74eee4312c6fded563450ace174\" id=\"h-what-drives-uncommon-growth\" style=\"font-style:normal;font-weight:700\">What Drives<br>Uncommon Growth?<\/h1>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns mobile:!hidden is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2-733x800.png\" alt=\"\" class=\"wp-image-36205\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2-733x800.png 733w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2-550x600.png 550w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2-768x838.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2.png 990w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"h5 mobile:hidden has-white-color has-text-color has-link-color wp-elements-470d47d0f1f4911932d5f7bda5c83fb7\">Our research and analysis revealed <strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">three key drivers<\/mark><\/strong> of uncommon growth:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<p>These drivers don&#8217;t exist in isolation. In fact, the synergy among them drives transformative impact via human-centered strategies at many top performers. For instance, a strong, adaptive culture fosters innovation by creating an environment where employees feel empowered to experiment and take calculated risks. A resilient culture also helps organizations withstand disruption and adapt more readily to changing market conditions, a requirement for sustaining growth over time.&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-b70e70a9639b1fd1f04b22e8c8b4f631\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">A note about M&amp;A:<\/mark> <\/strong>Growth is the main goal of many acquisitions, and some companies have used M&amp;A to achieve Uncommon Growth. The key is strategic intent \u2013\u202fidentifying deals that go beyond just \u201cbuying revenue\u201d to produce new capabilities, enter adjacent markets, and accelerate speed-to-market.&nbsp;&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2e9b08ad01b5398b4610608e92d81b0b\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">A note about sectors: <\/mark><\/strong>Some industries have higher growth than others compared to their respective industry averages. For instance, Uncommon Growth companies in consumer staples had an average five-year CAGR representing 670% growth compared to non-UGC firms. &nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p class=\"h5 has-white-color has-text-color has-link-color wp-elements-cc18e13381e551272643d7eb969528b2\">Our research and analysis revealed <strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">three key drivers<\/mark><\/strong> of uncommon growth:<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6978db6ad6915&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6978db6ad6915\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"733\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2-733x800.png\" alt=\"\" class=\"wp-image-36205\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2-733x800.png 733w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2-550x600.png 550w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2-768x838.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/chart2.png 990w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-prophet-blocks-pro-pro-tabs pro-tabs-block fullscreen-tabs\" id=\"pro-tabs-8vvnt3g\"><div class=\"pro-tabs__header\"><div class=\"pro-tabs__nav\" role=\"tablist\"><button class=\"pro-tabs__tab pro-tabs__tab--active\" data-tab-index=\"0\" role=\"tab\" aria-expanded=\"true\" aria-controls=\"tab-panel-0\" id=\"tab-0\" title=\"Customer Obsession\">Customer Obsession<\/button><button class=\"pro-tabs__tab \" data-tab-index=\"1\" role=\"tab\" aria-expanded=\"false\" aria-controls=\"tab-panel-1\" id=\"tab-1\" title=\"Pervasive Innovation\">Pervasive Innovation<\/button><button class=\"pro-tabs__tab \" data-tab-index=\"2\" role=\"tab\" aria-expanded=\"false\" aria-controls=\"tab-panel-2\" id=\"tab-2\" title=\"Culture as a Catalyst\">Culture as a Catalyst<\/button><\/div><\/div><div class=\"pro-tabs__content\">\n<div class=\"wp-block-prophet-blocks-pro-pro-tab-panel pro-tab-panel\"><div class=\"pro-tab-panel__content\">\n<section class=\"section-content section-mix\" style=\"background-color: rgb(51,74,255);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"157\" height=\"186\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/driver1-icon.png\" alt=\"\" class=\"wp-image-36269\" style=\"object-fit:cover;width:100px;height:100px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2 has-large-font-size\">Driver 01:<br><strong>Customer Obsession<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Uncommon growth starts with a deep, empathetic understanding of customers and a relentless commitment to fulfilling their needs. It\u2019s not just about driving sales but becoming an indispensable part of people&#8217;s lives. This obsession involves a relentless focus on customer needs and experiences and can drive initiatives by informing product development priorities and accelerating innovation to adapt to changes more quickly.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"h2\" style=\"font-size:30px;font-style:normal;font-weight:700\">3x higher sales and marketing investment<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p>Between 2019-2024, UGC companies invested +5pp more of their revenue on sales and marketing than non-UGC companies (12% vs 7%) and expanded these investments at 3x the rate of non-UGC companies (20% vs 6%). &nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver1-431x600.png\" alt=\"\" class=\"wp-image-35167\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:75vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2120\" height=\"1414\" class=\"wp-block-cover__image-background wp-image-36215\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/iStock-2151670443.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/iStock-2151670443.jpg 2120w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/iStock-2151670443-600x400.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/iStock-2151670443-1199x800.jpg 1199w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/iStock-2151670443-768x512.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/iStock-2151670443-1536x1024.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/iStock-2151670443-2048x1366.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/iStock-2151670443-1619x1080.jpg 1619w\" sizes=\"auto, (max-width: 2120px) 100vw, 2120px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#b9bcb9\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: rgb(51,74,255);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h2 has-large-font-size\"><strong>Uncommon Growth<\/strong><br>in Action<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"200\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/hims-and-hers-logo.png\" alt=\"\" class=\"wp-image-36291\" \/><\/figure>\n\n\n\n<p>Hims &amp; Hers captured $1.5B in annual revenue and built a strong healthcare brand focused on Gen Z, which is different from how it has been done for other generations. By fusing cultural sensitivity, convenience, affordability and a feedback-driven approach, the company turned stigmatized healthcare needs \u2014 like hair loss, erectile dysfunction, mental health, and acne \u2014 into approachable conversations that address key pain points (long wait times, uncomfortable in-person consultations, opaque pricing).<br><br>Their strength lies not just in identifying trends but in creating a nimble infrastructure to respond to them\u2014both technologically and creatively. Data-driven insights based on regular feedback from an engaged base continue to fuel new offers and experiences. A retail aesthetic more akin to Glossier or Casper than Rogaine \u2014 clean design, warm tones, and frictionless UX \u2013 have set it apart from its competitors.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:103px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"200\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/amex-logo.png\" alt=\"\" class=\"wp-image-36289\" \/><\/figure>\n\n\n\n<p>American Express is known for its premium service and the exclusive access it offers card members, integrating exceptional lifestyle experiences alongside traditional financial services. Its growth strategies are driven by a deeply ingrained customer-first mindset and enabled by \u201cclosed loop\u201d data sets, which incorporate both detailed transaction data and merchant data.<br><br>The unique combination of data generates insight that AmEx uses to more effectively engage and serve both corporate card account and cardmembers at large. The results are\u00a0industry-leading Net Promoter Scores and high customer retention, particularly in its high-value card segments.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-prophet-blocks-pro-pro-tab-panel pro-tab-panel\"><div class=\"pro-tab-panel__content\">\n<section class=\"section-content section-mix\" style=\"background-color: rgb(34,255,171);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"198\" height=\"210\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/driver2-icon.png\" alt=\"\" class=\"wp-image-36281\" style=\"object-fit:cover;width:100px;height:100px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2 has-large-font-size\">Driver 02:<br><strong>Pervasively Innovative<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Sustaining uncommon growth takes more than splashy, one-off new product launches. Transformative and lasting impact happens when innovation is embedded in the cultural DNA, is part of everyday operations and supported by continuous R&amp;D investments and recognized by short-term impact. It\u2019s essential to build innovation as a capability.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h2\" style=\"font-size:30px;font-style:normal;font-weight:700\">+17% higher R&amp;D investment growth vs non-UCG companies. Uncommon Growth companies average R&amp;D growth of 23% between 2019 and 2024, versus 6% for non-UCG companies.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Innovation can be a growth multiplier in both existing and adjacent markets. Uniquely rich experiences and targeted solutions unlock untapped value when they meet customer needs in surprising and powerful ways.<br><br>Speed matters, too. Developing new offerings with agility and getting them to market faster are hallmarks of uncommon growth. That\u2019s why innovation should be viewed not as magic, but rather as a repeatable and scalable capability.&nbsp;&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"915\" height=\"1282\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver2-1.png\" alt=\"\" class=\"wp-image-36286\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver2-1.png 915w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver2-1-428x600.png 428w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver2-1-571x800.png 571w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver2-1-768x1076.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver2-1-771x1080.png 771w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:75vh;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-35176\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver2.png\" style=\"object-position:51% 0%\" data-object-fit=\"cover\" data-object-position=\"51% 0%\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#646056\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: rgb(34,255,171);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h2 has-large-font-size\"><strong>Uncommon Growth<\/strong><br>in Action<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"200\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/duolingo-logo.png\" alt=\"\" class=\"wp-image-36287\" \/><\/figure>\n\n\n\n<p>Duolingo\u2019s data-driven Growth Model and innovative mindset have helped quadruple daily users since 2019. Their approach combines gamification principles, behavioral science and aggressive AI adoption to continually enhance content and boost engagement. A marketing strategy centered on social-first storytelling drives earned media.<br><br>The heart of Duolingo\u2019s innovation is a full-stack R&amp;D engine, where in-house linguists, learning scientists, and AI researchers continuously test and iterate through live A\/B experiments (as many 3,000 at any given time), using a sophisticated personalization engine to adapt difficulty, content pacing, and feedback in real-time, significantly improving retention and learning outcomes.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"200\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/nvidia-logo.png\" alt=\"\" class=\"wp-image-36292\" \/><\/figure>\n\n\n\n<p>NVIDIA has not just innovated successfully\u2014it has institutionalized innovation as a core competency. Through high R&amp;D investment, a vertically integrated platform approach, strategic risk-taking, and diverse innovation methods, it has consistently stayed ahead of major technology curves. Its recent dominance in AI infrastructure and services is the clearest signal that this innovation capability is paying off at scale.<br><br>This was not just luck, NVIDIA had the foresight in 2006 to begin positioning its GPUs beyond gaming, particularly for parallel processing tasks critical to AI.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-prophet-blocks-pro-pro-tab-panel pro-tab-panel\"><div class=\"pro-tab-panel__content\">\n<section class=\"section-content section-mix\" style=\"background-color: rgb(195,19,185);color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"208\" height=\"163\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/driver3-icon-1.png\" alt=\"\" class=\"wp-image-36298\" style=\"object-fit:cover;width:100px;height:100px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2 has-large-font-size\">Driver 03:<br><strong>Culture as a Catalyst<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Culture, when seen through a human-centered lens, becomes far more than an enabler of strategy\u2014it becomes the strategy, providing the connective tissue between a company\u2019s purpose, its people, and its performance. In this view, culture is not a backdrop to growth\u2014it is the engine of growth.<br><br>Designing culture intentionally\u2014from the inside out\u2014requires aligning leadership behaviors, organizational structures, and employee experiences with a clearly articulated purpose. It\u2019s about activating the behaviors, beliefs, and rituals that inspire people to move in the same direction. It&#8217;s not about top-down mandates or one-size-fits-all frameworks but about nurturing the soul of an organization so that every decision and every interaction reflects its unique identity. That\u2019s how to create a culture where transformation not only takes root but thrives.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h2\" style=\"font-size:30px;font-style:normal;font-weight:700\">60% of Uncommon Growth companies have been recognized for cultures that attract and retain top talent via development programs and ethical practices.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Uncommon Growth companies actively align culture with growth strategies. Their leadership styles and decision-making processes directly account for employee engagement and customer needs. Workers are encouraged to be creative, experiment, contribute ideas, and learn from mistakes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:120px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver3-2-517x800.png\" alt=\"\" class=\"wp-image-36295\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver3-2-517x800.png 517w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver3-2-388x600.png 388w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver3-2-768x1188.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver3-2-698x1080.png 698w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-driver3-2.png 857w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull\" style=\"min-height:75vh;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-35182\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/michael-tucker-GVXw1R8dZ64-unsplash-1.jpg\" style=\"object-position:53% 55%\" data-object-fit=\"cover\" data-object-position=\"53% 55%\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#645648\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: rgb(195,19,185);color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h2 has-large-font-size\"><strong>Uncommon Growth<\/strong><br>in Action<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"200\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/paylocity-logo.png\" alt=\"\" class=\"wp-image-36293\" \/><\/figure>\n\n\n\n<p>Paylocity\u2019s culture isn\u2019t just a soft asset, it\u2019s a scalable system that powers innovation, retention, differentiation, and loyalty. By designing internal processes, employee experience, and even product features around its cultural values, Paylocity has built a durable competitive advantage. The company\u2019s consistent focus on transparency, inclusion, and empowerment fosters trust\u2014both within teams and with clients\u2014resulting in faster decision-making and stronger cross-functional execution. Culture also acts as a filter in Paylocity\u2019s acquisition strategy, ensuring that new additions enhance rather than dilute its value system. Perhaps most critically, Paylocity has translated its internal culture into a marketable product differentiator: its HCM platform promotes engagement, collaboration, and connection, mirroring how the company operates internally. This alignment between how it works and what it sells creates authenticity, deepens customer loyalty, and positions Paylocity as a trusted partner in shaping the future of work.&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"200\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/ensign-group-logo.png\" alt=\"\" class=\"wp-image-36290\" \/><\/figure>\n\n\n\n<p>The Ensign Group, a leader in the complex skilled nursing sector, has experienced 16% CAGR and increasing margins through a culture centered on decentralized leadership and entrepreneurial autonomy. Rather than top-down standardization, each facility operates as a self-managed business unit, with administrators empowered to make operational, staffing, and care decisions, which fosters a sense of ownership, enables faster decision-making, and produces superior patient outcomes. This approach also helps Ensign integrate acquisitions rapidly.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h2 has-large-font-size\">Modern Approach:<br>Platform Business Models<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/GettyImages-2189330717-edited-600x600.jpg\" alt=\"\" class=\"wp-image-36222\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/GettyImages-2189330717-edited-600x600.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/GettyImages-2189330717-edited-800x800.jpg 800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/GettyImages-2189330717-edited-300x300.jpg 300w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/GettyImages-2189330717-edited-768x768.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/GettyImages-2189330717-edited-1080x1080.jpg 1080w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/GettyImages-2189330717-edited.jpg 1414w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h5\">Digital platforms have emerged as a modern approach to Uncommon Growth, allowing businesses to observe, interact with, and provide value to customers throughout their choose-and-use journeys. Platform business models enable\u2014and require\u2014companies to supercharge their customer-obsession, innovation, and culture to accelerate growth:\u202f<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-2bc64dc8c26aeb0f18f4d9c9da80f531\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">01<\/mark><\/strong><br>New levels of customer-obsession to build network effects while serving customer coalitions\u2014extending beyond users to include sponsors, providers, creators, rule-makers, and promoters.\u202f\u202f&nbsp;<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c1d3b06139a5c3b2363e290bf11430b3\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">02<\/mark><\/strong><br>New levels of innovation that provide interactive, AI-driven benefits as customers use\u2014spanning workflows, content, and ecosystem connections (including loyalty programs).\u202f&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-aa3ae43a6e126ce26ed0f0413d83afd2\"><strong><mark style=\"background-color:#000000\" class=\"has-inline-color has-green-color\">03<\/mark><\/strong><br>New levels of coordinated culture and operations for synchronized business\u2014spanning insights, innovation, marketing, sales, and customer success.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/1.png\" alt=\"\" class=\"wp-image-35390\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-9595fdd2f66233d095c4504850c720a8\">When executed well, platform business models renew brand relevance, investor confidence, and competitive readiness\u2014leading to uncommon growth.\u202f&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:75vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1867\" class=\"wp-block-cover__image-background wp-image-36225\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/getty-images-QwFCX58HYM0-unsplash.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/getty-images-QwFCX58HYM0-unsplash.jpg 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/getty-images-QwFCX58HYM0-unsplash-600x400.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/getty-images-QwFCX58HYM0-unsplash-1200x800.jpg 1200w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/getty-images-QwFCX58HYM0-unsplash-768x512.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/getty-images-QwFCX58HYM0-unsplash-1536x1024.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/getty-images-QwFCX58HYM0-unsplash-2048x1365.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/getty-images-QwFCX58HYM0-unsplash-1620x1080.jpg 1620w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#cecac7\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h2 has-large-font-size\"><strong>Uncommon Growth<\/strong><br>in Action<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"200\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/airbnb-logo-1.png\" alt=\"\" class=\"wp-image-36288\" \/><\/figure>\n\n\n\n<p>Airbnb grew the core business for a decade after its founding in 2008, then shifted to beyond-the-core growth to remain uncommon. It leaped beyond lodging through Airbnb Local Experiences and Adventure Travel \u2013 perfect extensions for its world-wide travel community.&nbsp;<br><br>It then diversified service formats to include empty vacation homes, long-term lodging, and temporary office spaces. It is now adding home services providers to its platform and empowering co-hosting teams to form and operate seamlessly \u2013 all while integrating AI to enhance every service. Airbnb\u2019s creativity, customer focus, and has driven an 18% CAGR.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div style=\"height:110px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"200\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/rb_global_logo_white.png\" alt=\"\" class=\"wp-image-36317\" \/><\/figure>\n\n\n\n<p>RB Global was founded in 1958 as Ritchie Brothers, a Canadian on-site auctioneer for industrial equipment. RB Global transformed first into a 1990\u2019s online auction site, then unleashed Uncommon Growth by launching a multi-sided platform for industrial equipment lifecycle management.<br><br>Platform-powered innovations for equipment valuation, financing, parts procurement, and shipping create powerful network effects, with more inventory and services attracting more buyers and sellers. Greater transaction velocity, recurring service revenues, and cross-sell synergies helped the 60-year-old firm realize a three-year CAGR of 54%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content bg-image section-mix\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/gray-rectangle-background.png);background-position: center;background-color: rgb(218,218,218);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h2 has-large-font-size\">A Multi-Dimensional Action Plan for <strong>Uncommon Growth<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<p class=\"h5\">Unlocking uncommon growth is as much about the \u201chow\u201d as the \u201cwhat.\u201d Combining new capabilities, cultural attributes (e.g., collaboration, creativity), and operational discipline around innovation can power companies to uncover opportunities and execute multi-dimensional growth strategies faster and more repeatably than in the past.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\" style=\"min-height:75vh;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"2708\" height=\"1155\" class=\"wp-block-cover__image-background wp-image-36230\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-actionplan.png\" style=\"object-position:50% 55%\" data-object-fit=\"cover\" data-object-position=\"50% 55%\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-actionplan.png 2708w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-actionplan-600x256.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-actionplan-1876x800.png 1876w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-actionplan-768x328.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-actionplan-1536x655.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-actionplan-2048x874.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/image-actionplan-1920x819.png 1920w\" sizes=\"auto, (max-width: 2708px) 100vw, 2708px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#9f9995\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-white light-purple-theme bg-image section-mix\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/gray-rectangle-background.png);background-position: center;background-color: rgb(218,218,218);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h2 has-large-font-size\">To drive uncommon growth, companies must have:<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/actionplan-icon1.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h5\" style=\"font-family: GraphikMedium\">Continuous, insight-driven engagement<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                                    <div class=\"accordion-support-text\">\n                        <br> <hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\" style=\"height: 1px\" \/>                    <\/div>\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"p-link-dark\">Designing touchpoints based on deep understanding of and empathy with customer needs and regularly interacting with customers to continually gather feedback and behavioral insights<\/p>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/actionplan-icon2.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h5\" style=\"font-family: GraphikMedium\">Seamless and personalized experiences<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                                    <div class=\"accordion-support-text\">\n                        <br> <hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\" style=\"height: 1px\" \/>                    <\/div>\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"p-link-dark\">Ensuring consistency and integration across channels, with tailored experiences and offerings aligned to individual preferences with flexible features and modular options&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/actionplan-icon3.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h5\" style=\"font-family: GraphikMedium\">Organizational velocity and agility<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                                    <div class=\"accordion-support-text\">\n                        <br> <hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\" style=\"height: 1px\" \/>                    <\/div>\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"p-link-dark\">Quickly adapting products and services based on evolving market demands, and streamlined decision making via flat hierarchies, with clearly defined go\/no-go milestones for advancing pilots and scaling experiments&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:4%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:48%\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/actionplan-icon4.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h5\" style=\"font-family: GraphikMedium\">Cultures of experimentation<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                                    <div class=\"accordion-support-text\">\n                        <br> <hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\" style=\"height: 1px\" \/>                    <\/div>\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"p-link-dark\">Cultivating a \u201ctest-and-learn&#8221; mindset and promoting entrepreneurial thinking and behaviors at every level of the organization, with teams encouraged to take risks, fail fast and apply lessons learned<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/actionplan-icon5.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h5\" style=\"font-family: GraphikMedium\">A holistic approach to growth<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                                    <div class=\"accordion-support-text\">\n                        <br> <hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\" style=\"height: 1px\" \/>                    <\/div>\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"p-link-dark\">Exploring multiple pathways to growth including product enhancements (e.g., subscriptions, bundles, personalization), new distribution options (e.g., partnerships, ecosystems, channel expansions) and tech-driven optimization (e.g., automated campaigns and buying and service processes)&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/actionplan-icon6-1.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h5\" style=\"font-family: GraphikMedium\">Mature innovation models<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                                    <div class=\"accordion-support-text\">\n                        <br> <hr class=\"wp-block-separator has-text-color has-black-color has-alpha-channel-opacity has-black-background-color has-background\" style=\"height: 1px\" \/>                    <\/div>\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"p-link-dark\">Defining tangible innovation goals and developing repeatable innovation capabilities as part of standard operations, with innovation viewed as a business-as-usual function (like finance and HR)<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\" style=\"font-style:normal;font-weight:600\">GET IN TOUCH<\/p>\n\n\n\n<p class=\"h2 block-fade-in has-light-purple-color has-text-color has-link-color has-large-font-size wp-elements-ef5e4d7839ef01817b9e571bf0531a24\">Learn how Prophet can help your organization<br>achieve <strong>Uncommon Growth<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"h2 has-large-font-size\">Work With Us<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><a href=\"https:\/\/prophet.com\/author\/mike-leiser\/\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/01\/leiser_m_2018.jpg\" alt=\"Mike Leiser\" class=\"wp-image-3061\" style=\"object-fit:cover;width:75px;height:75px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e5cfc5629a78165d7c0bd2824b5a42b4\"><a href=\"https:\/\/prophet.com\/author\/mike-leiser\/\"><strong>Mike Leiser<\/strong><br>Senior Partner,<br>Chief Transformation Officer<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><a href=\"https:\/\/prophet.com\/author\/jaymilliken\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1.jpg\" alt=\"Jay Milliken\" class=\"wp-image-1847\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1.jpg 2560w, https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1-600x600.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1-800x800.jpg 800w, https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1-300x300.jpg 300w, https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1-768x768.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1-1536x1536.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1-2048x2048.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/milliken-1-1080x1080.jpg 1080w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-d7b2622d72d62aa7ff2e6c72a80d7a5b\"><a href=\"https:\/\/prophet.com\/author\/jaymilliken\/\"><strong>Jay Milliken<\/strong><br>Senior Partner<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><a href=\"https:\/\/prophet.com\/author\/jackie-wilhelm\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2746\" height=\"2886\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/08\/jackie_headshot.jpg\" alt=\"\" class=\"wp-image-28724\" style=\"object-fit:cover;width:75px;height:75px\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/08\/jackie_headshot.jpg 2746w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/08\/jackie_headshot-571x600.jpg 571w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/08\/jackie_headshot-761x800.jpg 761w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/08\/jackie_headshot-768x807.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/08\/jackie_headshot-1461x1536.jpg 1461w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/08\/jackie_headshot-1949x2048.jpg 1949w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/08\/jackie_headshot-1028x1080.jpg 1028w\" sizes=\"auto, (max-width: 2746px) 100vw, 2746px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2b4c4f24d5e938d52d1355d720039b2d\"><a href=\"https:\/\/prophet.com\/author\/jackie-wilhelm\/\"><strong>Jackie Wilhelm<\/strong><br>Associate Partner<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/growth-solutions\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #000000; --bg-underline-color:#000000;\"  >\n                SEE OUR GROWTH SOLUTIONS <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#000000 stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-small-font-size\" style=\"font-style:normal;font-weight:700\">STAY CONNECTED<\/p>\n\n\n\n<p class=\"h2 has-large-font-size\">Contact Us<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a id=\"connect-form-pop\" href=\"#\" class=\"hotSpot-container\">\n            <div class=\"arrow-icon\">\n                \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t            <\/div>\n        <\/a>\n    <\/div>\n<\/div>\n\n<svg id=\"form-popup-close\" class=\"icon icon-close\">\n    <use 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value=\"C-Level\">C-Level<\/option>\n<option value=\"Director\">Director<\/option>\n<option value=\"General Manager \/ Managing Director\">General Manager \/ Managing Director<\/option>\n<option value=\"Manager\">Manager<\/option>\n<option value=\"President\">President<\/option>\n<option value=\"VP \/ SVP\">VP \/ SVP<\/option>\n<option value=\"Professor\">Professor<\/option>\n<option value=\"Student\">Student<\/option>\n<option value=\"Other\">Other<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"side-by-side-fields\">\n                <label for=\"job_function\" class=\"dropmenu-wrapper\" aria-label=\"Job Function\">\n                    <select id=\"job_function\" class=\"connect-job-function required-form-field\" name=\"job_function\">\n                        <option value=\"\" selected=\"selected\">Function*<\/option>\n                                                    <option value=\"Strategy\">Strategy<\/option>\n<option value=\"Legal\">Legal<\/option>\n<option value=\"Operations\">Operations<\/option>\n<option value=\"Research \/ Insights\">Research \/ Insights<\/option>\n<option value=\"Procurement\">Procurement<\/option>\n<option value=\"Digital \/ Technology\">Digital \/ Technology<\/option>\n<option value=\"Sales\">Sales<\/option>\n<option value=\"Finance\">Finance<\/option>\n<option value=\"Experience\">Experience<\/option>\n<option value=\"People \/ HR\">People \/ HR<\/option>\n<option value=\"Communications \/ PR\">Communications \/ PR<\/option>\n<option value=\"Product \/ Innovation\">Product \/ Innovation<\/option>\n<option value=\"Marketing\">Marketing<\/option>\n<option value=\"Design\">Design<\/option>\n<option value=\"Brand\">Brand<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n                <label for=\"country\" class=\"dropmenu-wrapper\" aria-label=\"Country\">\n                    <select id=\"country\" class=\"connect-country required-form-field on-form-field\" name=\"country\">\n                        <option value=\"\" selected=\"selected\">Country*<\/option>\n                                                    <option value=\"DE\">GERMANY<\/option>\n<option value=\"ES\">SPAIN<\/option>\n<option value=\"CH\">SWITZERLAND<\/option>\n<option value=\"GB\">UNITED KINGDOM<\/option>\n<option value=\"US\">UNITED STATES<\/option>\n<option value=\"AF\">AFGHANISTAN<\/option>\n<option value=\"AL\">ALBANIA<\/option>\n<option value=\"DZ\">ALGERIA<\/option>\n<option value=\"AS\">AMERICAN SAMOA<\/option>\n<option value=\"AD\">ANDORRA<\/option>\n<option value=\"AO\">ANGOLA<\/option>\n<option value=\"AI\">ANGUILLA<\/option>\n<option value=\"AQ\">ANTARCTICA<\/option>\n<option value=\"AG\">ANTIGUA AND BARBUDA<\/option>\n<option value=\"AR\">ARGENTINA<\/option>\n<option value=\"AM\">ARMENIA<\/option>\n<option value=\"AW\">ARUBA<\/option>\n<option value=\"AU\">AUSTRALIA<\/option>\n<option value=\"AT\">AUSTRIA<\/option>\n<option value=\"AZ\">AZERBAIJAN<\/option>\n<option value=\"BS\">BAHAMAS<\/option>\n<option value=\"BH\">BAHRAIN<\/option>\n<option value=\"BD\">BANGLADESH<\/option>\n<option value=\"BB\">BARBADOS<\/option>\n<option value=\"BY\">BELARUS<\/option>\n<option value=\"BE\">BELGIUM<\/option>\n<option value=\"BZ\">BELIZE<\/option>\n<option value=\"BJ\">BENIN<\/option>\n<option value=\"BM\">BERMUDA<\/option>\n<option value=\"BT\">BHUTAN<\/option>\n<option value=\"BO\">BOLIVIA<\/option>\n<option value=\"BA\">BOSNIA AND HERZEGOVINA<\/option>\n<option value=\"BW\">BOTSWANA<\/option>\n<option value=\"BV\">BOUVET ISLAND<\/option>\n<option value=\"BR\">BRAZIL<\/option>\n<option value=\"IO\">BRITISH INDIAN OCEAN TERRITORY<\/option>\n<option value=\"BN\">BRUNEI DARUSSALAM<\/option>\n<option value=\"BG\">BULGARIA<\/option>\n<option value=\"BF\">BURKINA FASO<\/option>\n<option value=\"BI\">BURUNDI<\/option>\n<option value=\"KH\">CAMBODIA<\/option>\n<option value=\"CM\">CAMEROON<\/option>\n<option value=\"CA\">CANADA<\/option>\n<option value=\"CV\">CAPE VERDE<\/option>\n<option value=\"KY\">CAYMAN ISLANDS<\/option>\n<option value=\"CF\">CENTRAL AFRICAN REPUBLIC<\/option>\n<option value=\"TD\">CHAD<\/option>\n<option value=\"CL\">CHILE<\/option>\n<option value=\"CN\">CHINA<\/option>\n<option value=\"CX\">CHRISTMAS ISLAND<\/option>\n<option value=\"CC\">COCOS (KEELING) ISLANDS<\/option>\n<option value=\"CO\">COLOMBIA<\/option>\n<option value=\"KM\">COMOROS<\/option>\n<option value=\"CG\">CONGO<\/option>\n<option value=\"CD\">CONGO, THE DEMOCRATIC REPUBLIC OF THE<\/option>\n<option value=\"CK\">COOK ISLANDS<\/option>\n<option value=\"CR\">COSTA RICA<\/option>\n<option value=\"CI\">COTE D&#8217;IVOIRE<\/option>\n<option value=\"HR\">CROATIA<\/option>\n<option value=\"CU\">CUBA<\/option>\n<option value=\"CY\">CYPRUS<\/option>\n<option value=\"CZ\">CZECH REPUBLIC<\/option>\n<option value=\"DK\">DENMARK<\/option>\n<option value=\"DJ\">DJIBOUTI<\/option>\n<option value=\"DM\">DOMINICA<\/option>\n<option value=\"DO\">DOMINICAN REPUBLIC<\/option>\n<option value=\"EC\">ECUADOR<\/option>\n<option value=\"EG\">EGYPT<\/option>\n<option value=\"SV\">EL SALVADOR<\/option>\n<option value=\"GQ\">EQUATORIAL GUINEA<\/option>\n<option value=\"ER\">ERITREA<\/option>\n<option value=\"EE\">ESTONIA<\/option>\n<option value=\"ET\">ETHIOPIA<\/option>\n<option value=\"FK\">FALKLAND ISLANDS (MALVINAS)<\/option>\n<option value=\"FO\">FAROE ISLANDS<\/option>\n<option value=\"FJ\">FIJI<\/option>\n<option value=\"FI\">FINLAND<\/option>\n<option value=\"FR\">FRANCE<\/option>\n<option value=\"GF\">FRENCH GUIANA<\/option>\n<option value=\"PF\">FRENCH POLYNESIA<\/option>\n<option value=\"TF\">FRENCH SOUTHERN TERRITORIES<\/option>\n<option value=\"GA\">GABON<\/option>\n<option value=\"GM\">GAMBIA<\/option>\n<option value=\"GE\">GEORGIA<\/option>\n<option value=\"GH\">GHANA<\/option>\n<option value=\"GI\">GIBRALTAR<\/option>\n<option value=\"GR\">GREECE<\/option>\n<option value=\"GL\">GREENLAND<\/option>\n<option value=\"GD\">GRENADA<\/option>\n<option value=\"GP\">GUADELOUPE<\/option>\n<option value=\"GU\">GUAM<\/option>\n<option value=\"GT\">GUATEMALA<\/option>\n<option value=\"GN\">GUINEA<\/option>\n<option value=\"GW\">GUINEA-BISSAU<\/option>\n<option value=\"GY\">GUYANA<\/option>\n<option value=\"HT\">HAITI<\/option>\n<option value=\"HM\">HEARD ISLAND AND MCDONALD ISLANDS<\/option>\n<option value=\"VA\">HOLY SEE (VATICAN CITY STATE)<\/option>\n<option value=\"HN\">HONDURAS<\/option>\n<option value=\"HK\">HONG KONG<\/option>\n<option value=\"HU\">HUNGARY<\/option>\n<option value=\"IS\">ICELAND<\/option>\n<option value=\"IN\">INDIA<\/option>\n<option value=\"ID\">INDONESIA<\/option>\n<option value=\"IR\">IRAN, ISLAMIC REPUBLIC OF<\/option>\n<option value=\"IQ\">IRAQ<\/option>\n<option value=\"IE\">IRELAND<\/option>\n<option value=\"IL\">ISRAEL<\/option>\n<option value=\"IT\">ITALY<\/option>\n<option value=\"JM\">JAMAICA<\/option>\n<option value=\"JP\">JAPAN<\/option>\n<option value=\"JO\">JORDAN<\/option>\n<option value=\"KZ\">KAZAKHSTAN<\/option>\n<option value=\"KE\">KENYA<\/option>\n<option value=\"KI\">KIRIBATI<\/option>\n<option value=\"KP\">KOREA, DEMOCRATIC PEOPLE&#8217;S REPUBLIC OF<\/option>\n<option value=\"KR\">KOREA, REPUBLIC OF<\/option>\n<option value=\"KW\">KUWAIT<\/option>\n<option value=\"KG\">KYRGYZSTAN<\/option>\n<option value=\"LA\">LAO PEOPLE&#8217;S DEMOCRATIC REPUBLIC<\/option>\n<option value=\"LV\">LATVIA<\/option>\n<option value=\"LB\">LEBANON<\/option>\n<option value=\"LS\">LESOTHO<\/option>\n<option value=\"LR\">LIBERIA<\/option>\n<option value=\"LY\">LIBYAN ARAB JAMAHIRIYA<\/option>\n<option value=\"LI\">LIECHTENSTEIN<\/option>\n<option value=\"LT\">LITHUANIA<\/option>\n<option value=\"LU\">LUXEMBOURG<\/option>\n<option value=\"MO\">MACAO<\/option>\n<option value=\"MK\">MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF<\/option>\n<option value=\"MG\">MADAGASCAR<\/option>\n<option value=\"MW\">MALAWI<\/option>\n<option value=\"MY\">MALAYSIA<\/option>\n<option value=\"MV\">MALDIVES<\/option>\n<option value=\"ML\">MALI<\/option>\n<option value=\"MT\">MALTA<\/option>\n<option value=\"MH\">MARSHALL ISLANDS<\/option>\n<option value=\"MQ\">MARTINIQUE<\/option>\n<option value=\"MR\">MAURITANIA<\/option>\n<option value=\"MU\">MAURITIUS<\/option>\n<option value=\"YT\">MAYOTTE<\/option>\n<option value=\"MX\">MEXICO<\/option>\n<option value=\"FM\">MICRONESIA, FEDERATED STATES OF<\/option>\n<option value=\"MD\">MOLDOVA, REPUBLIC OF<\/option>\n<option value=\"MC\">MONACO<\/option>\n<option value=\"MN\">MONGOLIA<\/option>\n<option value=\"MS\">MONTSERRAT<\/option>\n<option value=\"MA\">MOROCCO<\/option>\n<option value=\"MZ\">MOZAMBIQUE<\/option>\n<option value=\"MM\">MYANMAR<\/option>\n<option value=\"NA\">NAMIBIA<\/option>\n<option value=\"NR\">NAURU<\/option>\n<option value=\"NP\">NEPAL<\/option>\n<option value=\"NL\">NETHERLANDS<\/option>\n<option value=\"AN\">NETHERLANDS ANTILLES<\/option>\n<option value=\"NC\">NEW CALEDONIA<\/option>\n<option value=\"NZ\">NEW ZEALAND<\/option>\n<option value=\"NI\">NICARAGUA<\/option>\n<option value=\"NE\">NIGER<\/option>\n<option value=\"NG\">NIGERIA<\/option>\n<option value=\"NU\">NIUE<\/option>\n<option value=\"NF\">NORFOLK ISLAND<\/option>\n<option value=\"MP\">NORTHERN MARIANA ISLANDS<\/option>\n<option value=\"NO\">NORWAY<\/option>\n<option value=\"OM\">OMAN<\/option>\n<option value=\"PK\">PAKISTAN<\/option>\n<option value=\"PW\">PALAU<\/option>\n<option value=\"PS\">PALESTINIAN TERRITORY, OCCUPIED<\/option>\n<option value=\"PA\">PANAMA<\/option>\n<option value=\"PG\">PAPUA NEW GUINEA<\/option>\n<option value=\"PY\">PARAGUAY<\/option>\n<option value=\"PE\">PERU<\/option>\n<option value=\"PH\">PHILIPPINES<\/option>\n<option value=\"PN\">PITCAIRN<\/option>\n<option value=\"PL\">POLAND<\/option>\n<option value=\"PT\">PORTUGAL<\/option>\n<option value=\"PR\">PUERTO RICO<\/option>\n<option value=\"QA\">QATAR<\/option>\n<option value=\"RE\">REUNION<\/option>\n<option value=\"RO\">ROMANIA<\/option>\n<option value=\"RU\">RUSSIAN FEDERATION<\/option>\n<option value=\"RW\">RWANDA<\/option>\n<option value=\"SH\">SAINT HELENA<\/option>\n<option value=\"KN\">SAINT KITTS AND NEVIS<\/option>\n<option value=\"LC\">SAINT LUCIA<\/option>\n<option value=\"PM\">SAINT PIERRE AND MIQUELON<\/option>\n<option value=\"VC\">SAINT VINCENT AND THE GRENADINES<\/option>\n<option value=\"WS\">SAMOA<\/option>\n<option value=\"SM\">SAN MARINO<\/option>\n<option value=\"ST\">SAO TOME AND PRINCIPE<\/option>\n<option value=\"SA\">SAUDI ARABIA<\/option>\n<option value=\"SN\">SENEGAL<\/option>\n<option value=\"CS\">SERBIA AND MONTENEGRO<\/option>\n<option value=\"SC\">SEYCHELLES<\/option>\n<option value=\"SL\">SIERRA LEONE<\/option>\n<option value=\"SG\">SINGAPORE<\/option>\n<option value=\"SK\">SLOVAKIA<\/option>\n<option value=\"SI\">SLOVENIA<\/option>\n<option value=\"SB\">SOLOMON ISLANDS<\/option>\n<option value=\"SO\">SOMALIA<\/option>\n<option value=\"ZA\">SOUTH AFRICA<\/option>\n<option value=\"GS\">SOUTH GEORGIA AND THE SOUTH SANDWICH ISLANDS<\/option>\n<option value=\"LK\">SRI LANKA<\/option>\n<option value=\"SD\">SUDAN<\/option>\n<option value=\"SR\">SURINAME<\/option>\n<option value=\"SJ\">SVALBARD AND JAN MAYEN<\/option>\n<option value=\"SZ\">SWAZILAND<\/option>\n<option value=\"SE\">SWEDEN<\/option>\n<option value=\"SY\">SYRIAN ARAB REPUBLIC<\/option>\n<option value=\"TW\">TAIWAN, PROVINCE OF CHINA<\/option>\n<option value=\"TJ\">TAJIKISTAN<\/option>\n<option value=\"TZ\">TANZANIA, UNITED REPUBLIC OF<\/option>\n<option value=\"TH\">THAILAND<\/option>\n<option value=\"TL\">TIMOR-LESTE<\/option>\n<option value=\"TG\">TOGO<\/option>\n<option value=\"TK\">TOKELAU<\/option>\n<option value=\"TO\">TONGA<\/option>\n<option value=\"TT\">TRINIDAD AND TOBAGO<\/option>\n<option value=\"TN\">TUNISIA<\/option>\n<option value=\"TR\">TURKEY<\/option>\n<option value=\"TM\">TURKMENISTAN<\/option>\n<option value=\"TC\">TURKS AND CAICOS ISLANDS<\/option>\n<option value=\"TV\">TUVALU<\/option>\n<option value=\"UG\">UGANDA<\/option>\n<option value=\"UA\">UKRAINE<\/option>\n<option value=\"AE\">UNITED ARAB EMIRATES<\/option>\n<option value=\"UM\">UNITED STATES MINOR OUTLYING ISLANDS<\/option>\n<option value=\"UY\">URUGUAY<\/option>\n<option value=\"UZ\">UZBEKISTAN<\/option>\n<option value=\"VU\">VANUATU<\/option>\n<option value=\"VE\">VENEZUELA<\/option>\n<option value=\"VN\">VIET NAM<\/option>\n<option value=\"VG\">VIRGIN ISLANDS, BRITISH<\/option>\n<option value=\"VI\">VIRGIN ISLANDS, U.S.<\/option>\n<option value=\"WF\">WALLIS AND FUTUNA<\/option>\n<option value=\"EH\">WESTERN SAHARA<\/option>\n<option value=\"YE\">YEMEN<\/option>\n<option value=\"ZM\">ZAMBIA<\/option>\n<option value=\"ZW\">ZIMBABWE<\/option>                                            <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row state-province-row hidden\">\n                <label for=\"state_province\" class=\"dropmenu-wrapper\" aria-label=\"State or Province\">\n                    <select id=\"state_province\" class=\"connect-state-province\" name=\"state_province\">\n                        <option value=\"\" selected=\"selected\">State or Province*<\/option>\n\n                                                    <option value=\"AK\">Alaska<\/option>\n<option value=\"AL\">Alabama<\/option>\n<option value=\"AR\">Arkansas<\/option>\n<option value=\"AS\">American Samoa<\/option>\n<option value=\"AZ\">Arizona<\/option>\n<option value=\"CA\">California<\/option>\n<option value=\"CO\">Colorado<\/option>\n<option value=\"CT\">Connecticut<\/option>\n<option value=\"DC\">D.C.<\/option>\n<option value=\"DE\">Delaware<\/option>\n<option value=\"FL\">Florida<\/option>\n<option value=\"FM\">Micronesia<\/option>\n<option value=\"GA\">Georgia<\/option>\n<option value=\"GU\">Guam<\/option>\n<option value=\"HI\">Hawaii<\/option>\n<option value=\"IA\">Iowa<\/option>\n<option value=\"ID\">Idaho<\/option>\n<option value=\"IL\">Illinois<\/option>\n<option value=\"IN\">Indiana<\/option>\n<option value=\"KS\">Kansas<\/option>\n<option value=\"KY\">Kentucky<\/option>\n<option value=\"LA\">Louisiana<\/option>\n<option value=\"MA\">Massachusetts<\/option>\n<option value=\"MD\">Maryland<\/option>\n<option value=\"ME\">Maine<\/option>\n<option value=\"MH\">Marshall Islands<\/option>\n<option value=\"MI\">Michigan<\/option>\n<option value=\"MN\">Minnesota<\/option>\n<option value=\"MO\">Missouri<\/option>\n<option value=\"MP\">Marianas<\/option>\n<option value=\"MS\">Mississippi<\/option>\n<option value=\"MT\">Montana<\/option>\n<option value=\"NC\">North Carolina<\/option>\n<option value=\"ND\">North Dakota<\/option>\n<option value=\"NE\">Nebraska<\/option>\n<option value=\"NH\">New Hampshire<\/option>\n<option value=\"NJ\">New Jersey<\/option>\n<option value=\"NM\">New Mexico<\/option>\n<option value=\"NV\">Nevada<\/option>\n<option value=\"NY\">New York<\/option>\n<option value=\"OH\">Ohio<\/option>\n<option value=\"OK\">Oklahoma<\/option>\n<option value=\"OR\">Oregon<\/option>\n<option value=\"PA\">Pennsylvania<\/option>\n<option value=\"PR\">Puerto Rico<\/option>\n<option value=\"PW\">Palau<\/option>\n<option value=\"RI\">Rhode Island<\/option>\n<option value=\"SC\">South Carolina<\/option>\n<option value=\"SD\">South Dakota<\/option>\n<option value=\"TN\">Tennessee<\/option>\n<option value=\"TX\">Texas<\/option>\n<option value=\"UT\">Utah<\/option>\n<option value=\"VA\">Virginia<\/option>\n<option value=\"VI\">Virgin Islands<\/option>\n<option value=\"VT\">Vermont<\/option>\n<option value=\"WA\">Washington<\/option>\n<option value=\"WI\">Wisconsin<\/option>\n<option value=\"WV\">West Virginia<\/option>\n<option value=\"WY\">Wyoming<\/option>\n<option value=\"AA\">Military Americas<\/option>\n<option value=\"AE\">Military Europe\/ME\/Canada<\/option>\n<option value=\"AP\">Military Pacific<\/option>\n<option value=\"AB\">Alberta<\/option>\n<option value=\"MB\">Manitoba<\/option>\n<option value=\"BC\">British Columbia<\/option>\n<option value=\"NB\">New Brunswick<\/option>\n<option value=\"NL\">Newfoundland and Labrador<\/option>\n<option value=\"NS\">Nova Scotia<\/option>\n<option value=\"NT\">Northwest Territories<\/option>\n<option value=\"NU\">Nunavut<\/option>\n<option value=\"ON\">Ontario<\/option>\n<option value=\"PE\">Prince Edward Island<\/option>\n<option value=\"QC\">Quebec<\/option>\n<option value=\"SK\">Saskatchewan<\/option>\n<option value=\"YT\">Yukon Territory<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\" aria-label=\"Email\">\n                <label for=\"email\">\n                    <input type=\"email\" id=\"email\" class=\"required-form-field on-form-field\" name=\"email\" placeholder=\"Email*\">\n                    <span class=\"bottom-line trans\"><\/span>\n 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He is based in Prophet's Chicago office and is responsible for leading major client engagements and providing thought leadership. Mike's mix of industry and consulting experience has enabled him to help clients develop and implement brand and marketing strategies that build market leadership, create a blueprint for growth\/investment and drive financial performance. He has consulted for corporations in technology, pharmaceuticals, durable goods, consumer packaged goods, financial services and telecommunications both in the U.S. and internationally. Prior to joining Prophet, Mike was Executive Director at Landor St. James, a brand strategy consulting firm, where he was responsible for building the Landor strategy practice and overseeing key client relationships. His prior experience also includes the Quaker Oats Company where he led marketing for the snacks business. Mike is active in management education and training and has spoken at both corporate forums and brand and marketing conferences. He has been published in a number of periodicals and has spoken at Northwestern University and the University of Chicago. Mike holds a B.A. from the University of Iowa and an M.B.A. from the University of Chicago.","sameAs":["https:\/\/www.linkedin.com\/in\/mike-leiser-2987268"],"url":"https:\/\/prophet.com\/author\/mike-leiser\/"}]}},"lang":"en","translations":{"en":36159},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/36159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/177"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=36159"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/36159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/36353"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=36159"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=36159"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=36159"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=36159"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=36159"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=36159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}