{"id":36145,"date":"2025-05-08T14:34:47","date_gmt":"2025-05-08T14:34:47","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&p=36145"},"modified":"2025-10-06T18:52:07","modified_gmt":"2025-10-06T18:52:07","slug":"helping-espn-bet-hit-the-advertising-trifecta","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/helping-espn-bet-hit-the-advertising-trifecta\/","title":{"rendered":"ESPN BET"},"content":{"rendered":"\n
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CASE STUDY<\/strong><\/h2>\n\n\n\n

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ESPN BET<\/h1>\n\n\n\n

Awareness, understanding, engagement: Helping ESPN BET hit the advertising trifecta<\/p>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n

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Challenge<\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n
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ESPN BET is a sportsbook app owned and operated by PENN Entertainment in partnership with ESPN. To break through the noise in a crowded sports betting space, they needed a campaign to lean hard into the app\u2019s distinctive and competitive reasons to believe (RTBs). <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Solution<\/strong><\/strong><\/h2>\n<\/div>\n\n\n\n
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While advertising campaigns often struggle to reconcile the tension between brand prominence, product information and audience entertainment, we developed a creative concept designed to bring them together \u2014utilizing a comedic situation to showcase ESPN BET\u2019s key features, and make the product the undisputed star of the show. <\/p>\n\n\n\n

Each spot features two fans: one knows all about ESPN BET, while the other muses fondly about the advantages \u201cif there was an ESPN sports betting app.\u201d The in-the-know friend tries in vain to explain that, in fact, they do, and it\u2019s great \u2013 going so far as to show their friend the app on their phone. Lost in thought, their unaware friend continues to describe a product that clearly already exists. <\/p>\n\n\n\n

A comedic reveal underscores the obliviousness : An ESPN BET blimp slowly passing by in one and a towering ESPN BET mural behind our characters in the other. <\/p>\n\n\n\n

The spots were conceived and shot in a way that further versioning could be created through new audio and graphics options\u2014a modular approach that opened the door to accommodating different RTBs and features as the need arose.<\/p>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n

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