{"id":35319,"date":"2024-12-02T23:39:06","date_gmt":"2024-12-02T23:39:06","guid":{"rendered":"https:\/\/prophet.com\/?p=35319"},"modified":"2025-08-18T21:46:38","modified_gmt":"2025-08-18T21:46:38","slug":"download-the-rise-of-the-ai-powered-consumer","status":"publish","type":"post","link":"https:\/\/prophet.com\/2024\/12\/download-the-rise-of-the-ai-powered-consumer\/","title":{"rendered":"The Rise of the AI-Powered Consumer"},"content":{"rendered":"\n<section class=\"section-content bg-image section-mix\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Launch_Promo_1216x318.jpg);background-position: center;background-color: rgb(34,255,171);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-800x800.png\" alt=\"\" class=\"wp-image-35357\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-800x800.png 800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-768x768.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-1536x1536.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-2048x2048.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-1080x1080.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<p class=\"h5 has-black-color has-text-color has-link-color wp-elements-9079670d52e0364378ca08345845ba26\"><strong>NEW RESEARCH<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-black-color has-text-color has-link-color has-huge-font-size wp-elements-19626938375f045b1cae60ed8c24e34a\" id=\"h-the-rise-of-the-ai-powered-consumer\">The Rise of the AI-Powered Consumer<\/h1>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-2170a1911b746947eabc78352d35babc\">Discover how GenAI is reshaping digital transformation by putting consumers at the center. Our report reveals surprising insights into how consumers are adopting GenAI faster than expected and leveraging it to improve their lives. Learn how businesses can apply GenAI not just for optimization or efficiency, but to unlock consumer-centric growth and stay ahead of the curve.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n        .button-6978e111582a7 {\n            background-color: #000000 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978e111582a7.wp-block-button__link:hover {\n            color: #000000 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978e111582a7.wp-block-button__link:hover svg.icon {\n            fill: #000000 !important;\n        }\n    <\/style>\n    \n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-fill scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius set-scroll to-scroll-1 button-6978e111582a7 wp-acf-button-bg-color\" \n            style=\"color: #ffffff; \"  >\n                DOWNLOAD REPORT  \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized phone:hidden\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"2800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2.png\" alt=\"\" class=\"wp-image-35357\" style=\"width:450px\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2.png 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-800x800.png 800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-768x768.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-1536x1536.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-2048x2048.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Report-Cover_2-2-1080x1080.png 1080w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_1-1-800x800.png\" alt=\"\" class=\"wp-image-35350\" style=\"object-fit:cover\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_1-1-800x800.png 800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_1-1-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_1-1-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_1-1-768x768.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_1-1.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p class=\"h4 has-green-color has-text-color has-link-color has-normal-font-size wp-elements-221182e523a2a9b110c47507ce947288\"><strong>For business leaders formulating GenAI strategies and identifying priority use cases, the time is now to raise and consider these questions:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list disc has-white-color has-black-background-color has-text-color has-background has-link-color has-normal-font-size wp-elements-4f7057643ae39b5911522b33a7f000bf\">\n<li>How do we unleash growth with this new technology?<\/li>\n\n\n\n<li>What can we do now to attract, engage and serve customers?<\/li>\n\n\n\n<li>Will we be in the same business tomorrow as we\u2019re in today?<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"h4\">The TL;DR on Our Findings<\/p>\n\n\n\n<p>We surveyed more than 2,400 consumers across the globe to understand how they perceive and use GenAI, here\u2019s what we found:<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Icon_1.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">Consumers are adopting GenAI faster than businesses understand. <\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">With an average adoption rate of 45%, consumers are taking up GenAI faster and at a greater scale than previous breakthrough technologies.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Icon_2.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">GenAI is cross-generational.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">Typically, younger consumers show the greatest interest in new tech. But in the case of GenAI, there is strong adoption by all generations. Millennials have the highest adoption rates (53%).<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Icon_3.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">Consumers want inspiration, discovery and fun \u2013 not just productivity.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">\u201cEntertainment\u201d is the top consumer use case today. Of GenAI users, 77% believe GenAI provides inspiration and helps them discover new things.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Icon_4.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">GenAI can improve people\u2019s lives (maybe your brand can, too).<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">Consumers want GenAI to give them coaching and \u2013 in some cases \u2013 make decisions autonomously. They look for support in meaningful parts of their lives.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Icon_5.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">Yes, there are concerns, but the vibes are mostly good.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">Consumers are more optimistic than concerned: 76% of survey respondents are excited about the possibilities it creates.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h4\">Download the report to discover how consumers are leveraging GenAI today and how your business can harness these insights to create transformative growth opportunities.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n        .button-6978e1115b31e {\n            background-color: #000000 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978e1115b31e.wp-block-button__link:hover {\n            color: #000000 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978e1115b31e.wp-block-button__link:hover svg.icon {\n            fill: #000000 !important;\n        }\n    <\/style>\n    \n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-outline scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius set-scroll to-scroll-2 button-6978e1115b31e wp-acf-button-bg-color\" \n            style=\"color: #ffffff; \"  >\n                DOWNLOAD REPORT  \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: rgb(164,237,214);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<p class=\"has-text-align-center h2 has-black-color has-text-color has-link-color wp-elements-dc607af7f01094606363345dd8966b28\"><strong>What Consumers Say<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"h2 has-black-color has-text-color has-link-color wp-elements-c2acad74e5626928aeca74b492f1a1ae\">\u201cIt is the tech of the future; powered by automation and the power of us.\u201d<\/p>\n\n\n\n<p class=\"has-text-align-left has-black-color has-text-color has-link-color wp-elements-67ca0d80b439aa3f8555bcbe60b5466b\"><strong>MALE, MILLENNIAL, U.S.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"h2 has-black-color has-text-color has-link-color wp-elements-6bddb434507a457300f06c262fba7bf5\">\u201cAI\u2019s future technological developments can help humans create a better life.\u201d<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-4fc2170658d12110dc8d708944dc7b14\"><strong>MALE, GEN X, CHINA<\/strong><\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_2-2.png\" alt=\"\" class=\"wp-image-35354\" style=\"object-fit:cover\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_2-2.png 1080w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_2-2-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_2-2-800x800.png 800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_2-2-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/12\/Illustration_2-2-768x768.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"h3 has-white-color has-text-color has-link-color wp-elements-9661e2e9bffd907923c1f01cc4d1a142\">Winning with GenAI Requires a Consumer-Centric Approach<\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-normal-font-size wp-elements-2172200c6cdc747a56699c68154cbae1\">To unlock uncommon growth, brands must embrace GenAI with bold strategies and customer-centric thinking. Focus on creating value through inspiring experiences, reimagined consumer journeys, and innovative business models. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-normal-font-size wp-elements-e3b19f31c10547ebe9a6810af09d954f\">Balance near-term AI deployment with long-term transformative opportunities and prioritize building organizational infrastructure to scale effectively. By putting consumers at the heart of GenAI strategies, brands can transcend technological hype, delivering impactful, human-centered outcomes that foster trust and drive sustainable growth. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"h3 set-scroll to-scroll-3 has-green-color has-text-color has-link-color has-normal-font-size wp-elements-7106ea2b0361b5b5ecfed279f282d6e8\">Contact our team today.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div id=\"sidebar-block_50e062d6721537fd2c8665a941a14d69\" class=\"thinking-sidebar-wrapper purple-theme\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">REPORT AUTHORS <br><br><\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/chan-suh\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/suh.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Chan Suh<\/p>\n                                        <p class=\"role\">Senior Partner, Chief Digital Officer<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/chiaki-nishino\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/nishino.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Chiaki Nishino<\/p>\n                                        <p class=\"role\">Senior Partner, President<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/lauren-papes\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/Lauren-Papes.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Lauren Papes<\/p>\n                                        <p class=\"role\">Associate Partner <\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/erin-weissert\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/weissert.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Erin Weissert<\/p>\n                                        <p class=\"role\">Partner, Insights &#038; Analytics<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n    \n        \n<\/div><!-- .thinking-sidebar-wrapper --><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-green-color has-alpha-channel-opacity has-green-background-color has-background\" \/>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content to-scroll-1 to-scroll-2 to-scroll-3 section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div id=\"cta-anchor\"><\/div>\n<div class=\"form-container gated-page-block\">    \n    <div class=\"form-wrapper\" style=\"\">\n\n        <div class=\"header\">\n            <h3 class=\"title\"><span>Download Report<br><\/span> <span class=\"\">The Rise of the AI-Powered Consumer <\/span><\/h3>\n        <\/div>\n        \n        <form id=\"form-gated\" class=\"download\" name=\"gated_form\">\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"first_name\" aria-label=\"First Name\">\n                    <input value=\"\" type=\"text\" id=\"first_name\" name=\"first_name\" placeholder=\"First Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"last_name\" aria-label=\"Last Name\">\n                    <input value=\"\" type=\"text\" id=\"last_name\" name=\"last_name\" placeholder=\"Last Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"company\" aria-label=\"Company\">\n                    <input value=\"\" type=\"text\" id=\"company\" name=\"company\" placeholder=\"Company*\">\n                    <span class=\"bottom-line trans\"><\/span>\t\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"seniority\" class=\"dropmenu-wrapper\" aria-label=\"Seniority\">\n                    <select id=\"seniority\" class=\"connect-seniority\" name=\"seniority\">\n                        <option value=\"\" selected=\"selected\">Role*<\/option>\n                                                    <option value=\"Analyst \/ Coordinator\">Analyst \/ Coordinator<\/option>\n<option value=\"Assistant\">Assistant<\/option>\n<option value=\"Business Unit Head\">Business Unit Head<\/option>\n<option value=\"C-Level\">C-Level<\/option>\n<option value=\"Director\">Director<\/option>\n<option value=\"General Manager \/ Managing Director\">General Manager \/ Managing Director<\/option>\n<option value=\"Manager\">Manager<\/option>\n<option value=\"President\">President<\/option>\n<option value=\"VP \/ SVP\">VP \/ SVP<\/option>\n<option value=\"Professor\">Professor<\/option>\n<option value=\"Student\">Student<\/option>\n<option value=\"Other\">Other<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"job_function\" class=\"dropmenu-wrapper\" aria-label=\"Job Function\">\n                    <select id=\"job_function\" class=\"connect-job-function\" name=\"job_function\">\n                        <option value=\"\" selected=\"selected\">Function*<\/option>\n                                                    <option value=\"Strategy\">Strategy<\/option>\n<option value=\"Legal\">Legal<\/option>\n<option value=\"Operations\">Operations<\/option>\n<option value=\"Research \/ Insights\">Research \/ Insights<\/option>\n<option value=\"Procurement\">Procurement<\/option>\n<option value=\"Digital \/ Technology\">Digital \/ Technology<\/option>\n<option value=\"Sales\">Sales<\/option>\n<option value=\"Finance\">Finance<\/option>\n<option value=\"Experience\">Experience<\/option>\n<option value=\"People \/ HR\">People \/ HR<\/option>\n<option value=\"Communications \/ PR\">Communications \/ PR<\/option>\n<option value=\"Product \/ Innovation\">Product \/ Innovation<\/option>\n<option value=\"Marketing\">Marketing<\/option>\n<option value=\"Design\">Design<\/option>\n<option value=\"Brand\">Brand<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"country\" class=\"dropmenu-wrapper\" aria-label=\"Country\">\n                    <select id=\"country\" class=\"connect-country\" name=\"country\">\n                        <option value=\"\" selected=\"selected\">Country*<\/option>\n                                                    <option value=\"DE\">GERMANY<\/option>\n<option value=\"ES\">SPAIN<\/option>\n<option value=\"CH\">SWITZERLAND<\/option>\n<option value=\"GB\">UNITED KINGDOM<\/option>\n<option value=\"US\">UNITED STATES<\/option>\n<option value=\"AF\">AFGHANISTAN<\/option>\n<option value=\"AL\">ALBANIA<\/option>\n<option value=\"DZ\">ALGERIA<\/option>\n<option value=\"AS\">AMERICAN SAMOA<\/option>\n<option value=\"AD\">ANDORRA<\/option>\n<option value=\"AO\">ANGOLA<\/option>\n<option value=\"AI\">ANGUILLA<\/option>\n<option value=\"AQ\">ANTARCTICA<\/option>\n<option value=\"AG\">ANTIGUA AND BARBUDA<\/option>\n<option value=\"AR\">ARGENTINA<\/option>\n<option value=\"AM\">ARMENIA<\/option>\n<option value=\"AW\">ARUBA<\/option>\n<option value=\"AU\">AUSTRALIA<\/option>\n<option value=\"AT\">AUSTRIA<\/option>\n<option value=\"AZ\">AZERBAIJAN<\/option>\n<option value=\"BS\">BAHAMAS<\/option>\n<option value=\"BH\">BAHRAIN<\/option>\n<option value=\"BD\">BANGLADESH<\/option>\n<option value=\"BB\">BARBADOS<\/option>\n<option value=\"BY\">BELARUS<\/option>\n<option value=\"BE\">BELGIUM<\/option>\n<option value=\"BZ\">BELIZE<\/option>\n<option value=\"BJ\">BENIN<\/option>\n<option value=\"BM\">BERMUDA<\/option>\n<option value=\"BT\">BHUTAN<\/option>\n<option value=\"BO\">BOLIVIA<\/option>\n<option value=\"BA\">BOSNIA AND HERZEGOVINA<\/option>\n<option value=\"BW\">BOTSWANA<\/option>\n<option value=\"BV\">BOUVET ISLAND<\/option>\n<option value=\"BR\">BRAZIL<\/option>\n<option value=\"IO\">BRITISH INDIAN OCEAN TERRITORY<\/option>\n<option value=\"BN\">BRUNEI DARUSSALAM<\/option>\n<option value=\"BG\">BULGARIA<\/option>\n<option value=\"BF\">BURKINA FASO<\/option>\n<option value=\"BI\">BURUNDI<\/option>\n<option value=\"KH\">CAMBODIA<\/option>\n<option value=\"CM\">CAMEROON<\/option>\n<option value=\"CA\">CANADA<\/option>\n<option value=\"CV\">CAPE VERDE<\/option>\n<option value=\"KY\">CAYMAN ISLANDS<\/option>\n<option value=\"CF\">CENTRAL AFRICAN REPUBLIC<\/option>\n<option value=\"TD\">CHAD<\/option>\n<option value=\"CL\">CHILE<\/option>\n<option value=\"CN\">CHINA<\/option>\n<option value=\"CX\">CHRISTMAS ISLAND<\/option>\n<option value=\"CC\">COCOS (KEELING) ISLANDS<\/option>\n<option value=\"CO\">COLOMBIA<\/option>\n<option value=\"KM\">COMOROS<\/option>\n<option value=\"CG\">CONGO<\/option>\n<option value=\"CD\">CONGO, THE DEMOCRATIC REPUBLIC OF THE<\/option>\n<option value=\"CK\">COOK ISLANDS<\/option>\n<option value=\"CR\">COSTA RICA<\/option>\n<option value=\"CI\">COTE D&#8217;IVOIRE<\/option>\n<option value=\"HR\">CROATIA<\/option>\n<option value=\"CU\">CUBA<\/option>\n<option value=\"CY\">CYPRUS<\/option>\n<option value=\"CZ\">CZECH REPUBLIC<\/option>\n<option value=\"DK\">DENMARK<\/option>\n<option value=\"DJ\">DJIBOUTI<\/option>\n<option value=\"DM\">DOMINICA<\/option>\n<option value=\"DO\">DOMINICAN REPUBLIC<\/option>\n<option value=\"EC\">ECUADOR<\/option>\n<option value=\"EG\">EGYPT<\/option>\n<option value=\"SV\">EL SALVADOR<\/option>\n<option value=\"GQ\">EQUATORIAL GUINEA<\/option>\n<option value=\"ER\">ERITREA<\/option>\n<option value=\"EE\">ESTONIA<\/option>\n<option value=\"ET\">ETHIOPIA<\/option>\n<option value=\"FK\">FALKLAND ISLANDS (MALVINAS)<\/option>\n<option value=\"FO\">FAROE ISLANDS<\/option>\n<option value=\"FJ\">FIJI<\/option>\n<option value=\"FI\">FINLAND<\/option>\n<option value=\"FR\">FRANCE<\/option>\n<option value=\"GF\">FRENCH GUIANA<\/option>\n<option value=\"PF\">FRENCH POLYNESIA<\/option>\n<option value=\"TF\">FRENCH SOUTHERN TERRITORIES<\/option>\n<option value=\"GA\">GABON<\/option>\n<option value=\"GM\">GAMBIA<\/option>\n<option value=\"GE\">GEORGIA<\/option>\n<option value=\"GH\">GHANA<\/option>\n<option value=\"GI\">GIBRALTAR<\/option>\n<option value=\"GR\">GREECE<\/option>\n<option value=\"GL\">GREENLAND<\/option>\n<option value=\"GD\">GRENADA<\/option>\n<option value=\"GP\">GUADELOUPE<\/option>\n<option value=\"GU\">GUAM<\/option>\n<option value=\"GT\">GUATEMALA<\/option>\n<option value=\"GN\">GUINEA<\/option>\n<option value=\"GW\">GUINEA-BISSAU<\/option>\n<option value=\"GY\">GUYANA<\/option>\n<option value=\"HT\">HAITI<\/option>\n<option value=\"HM\">HEARD ISLAND AND MCDONALD ISLANDS<\/option>\n<option value=\"VA\">HOLY SEE (VATICAN CITY STATE)<\/option>\n<option value=\"HN\">HONDURAS<\/option>\n<option value=\"HK\">HONG KONG<\/option>\n<option value=\"HU\">HUNGARY<\/option>\n<option value=\"IS\">ICELAND<\/option>\n<option value=\"IN\">INDIA<\/option>\n<option value=\"ID\">INDONESIA<\/option>\n<option value=\"IR\">IRAN, ISLAMIC REPUBLIC OF<\/option>\n<option value=\"IQ\">IRAQ<\/option>\n<option value=\"IE\">IRELAND<\/option>\n<option value=\"IL\">ISRAEL<\/option>\n<option value=\"IT\">ITALY<\/option>\n<option value=\"JM\">JAMAICA<\/option>\n<option value=\"JP\">JAPAN<\/option>\n<option value=\"JO\">JORDAN<\/option>\n<option value=\"KZ\">KAZAKHSTAN<\/option>\n<option value=\"KE\">KENYA<\/option>\n<option value=\"KI\">KIRIBATI<\/option>\n<option value=\"KP\">KOREA, DEMOCRATIC PEOPLE&#8217;S REPUBLIC OF<\/option>\n<option value=\"KR\">KOREA, REPUBLIC OF<\/option>\n<option value=\"KW\">KUWAIT<\/option>\n<option value=\"KG\">KYRGYZSTAN<\/option>\n<option value=\"LA\">LAO PEOPLE&#8217;S DEMOCRATIC REPUBLIC<\/option>\n<option value=\"LV\">LATVIA<\/option>\n<option value=\"LB\">LEBANON<\/option>\n<option value=\"LS\">LESOTHO<\/option>\n<option value=\"LR\">LIBERIA<\/option>\n<option value=\"LY\">LIBYAN ARAB JAMAHIRIYA<\/option>\n<option value=\"LI\">LIECHTENSTEIN<\/option>\n<option value=\"LT\">LITHUANIA<\/option>\n<option value=\"LU\">LUXEMBOURG<\/option>\n<option value=\"MO\">MACAO<\/option>\n<option value=\"MK\">MACEDONIA, THE FORMER YUGOSLAV REPUBLIC OF<\/option>\n<option value=\"MG\">MADAGASCAR<\/option>\n<option value=\"MW\">MALAWI<\/option>\n<option value=\"MY\">MALAYSIA<\/option>\n<option value=\"MV\">MALDIVES<\/option>\n<option value=\"ML\">MALI<\/option>\n<option value=\"MT\">MALTA<\/option>\n<option value=\"MH\">MARSHALL ISLANDS<\/option>\n<option value=\"MQ\">MARTINIQUE<\/option>\n<option value=\"MR\">MAURITANIA<\/option>\n<option value=\"MU\">MAURITIUS<\/option>\n<option value=\"YT\">MAYOTTE<\/option>\n<option value=\"MX\">MEXICO<\/option>\n<option value=\"FM\">MICRONESIA, FEDERATED STATES OF<\/option>\n<option value=\"MD\">MOLDOVA, REPUBLIC OF<\/option>\n<option value=\"MC\">MONACO<\/option>\n<option value=\"MN\">MONGOLIA<\/option>\n<option value=\"MS\">MONTSERRAT<\/option>\n<option 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<\/article>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":52,"featured_media":35366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[760,6],"thinking_type":[18],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[112,114,719,174],"class_list":["post-35319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-artificial-intelligence","thinking_topic-digital-transformation","thinking_type-research"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[NEW RESEARCH] The Rise of the AI-Powered Consumer | Prophet<\/title>\n<meta name=\"description\" content=\"Learn how GenAI is reshaping consumer behavior and driving 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A well-known visionary in the digital strategy space, Chan brings more than 20 years of experience to Prophet. Prior to joining Prophet, Chan headed Broome Crosby Ltd., a consultancy that helped develop next generation digital commerce and social innovations. In that capacity, Chan served as the head of the Samsung Digital Innovation Team. From 1995 until 2009, Chan was Chairman &amp; CEO of Agency.com, a company he co-founded. Started with $80 and a belief in the digital future, Agency.com grew from a 2-person shop to 1,800 employees in 14 offices in US, Europe and Asia helping clients such as 3M, American Express, Apple, British Airways, British Telecom, Discovery Channel, Ebay, Energizer, HP, Ikea, MetLife, LG, Mars, Motorola, Nike. Chan led the company through its NASDAQ IPO and subsequent privatization. Prior to Agency.com, Chan worked at Time Inc. where he helped create Pathfinder, Time Warner's first global web service, while he held marketing positions at Life and Vibe magazines. Before Time Inc., Chan worked at Murdoch Magazines and Cond\u00e9 Nast. Chan attended Sarah Lawrence College and served as a trustee of the college.","sameAs":["https:\/\/www.linkedin.com\/in\/chansuh","https:\/\/x.com\/chansuh"],"url":"https:\/\/prophet.com\/author\/chan-suh\/"}]}},"lang":"en","translations":{"en":35319},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/35319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=35319"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/35319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/35366"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=35319"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=35319"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=35319"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=35319"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=35319"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=35319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}