{"id":34964,"date":"2024-10-01T17:15:31","date_gmt":"2024-10-01T17:15:31","guid":{"rendered":"https:\/\/prophet.com\/?p=34964"},"modified":"2025-09-05T16:48:23","modified_gmt":"2025-09-05T16:48:23","slug":"download-brand-and-demand-marketings-great-love-story","status":"publish","type":"post","link":"https:\/\/prophet.com\/2024\/10\/download-brand-and-demand-marketings-great-love-story\/","title":{"rendered":"Brand &amp; Demand: Marketing\u2019s Great Love Story"},"content":{"rendered":"\n<section class=\"section-content bg-image section-mix\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Hero-Background-2.jpg);background-position: center;background-color: rgb(0,38,104);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-800x800.png\" alt=\"\" class=\"wp-image-35018\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-800x800.png 800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-768x768.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-1536x1536.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-2048x2048.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-1080x1080.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p class=\"h5\"><strong>NEW RESEARCH<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-huge-font-size\" id=\"h-brand-amp-demand-marketing-s-great-love-story\">Brand &amp; Demand:<br>Marketing\u2019s Great Love Story<\/h1>\n\n\n\n<p>As marketers, we know that integrating brand and demand tactics drives the greatest ROI. When done right, it leads to better outcomes for both marketing and the business, in the short and long term. Our report offers six ways to help marketers swipe right on stronger relationships\u2014because great connections lead to growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n        .button-6978dea4511b7 {\n            background-color: #c313b9 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978dea4511b7.wp-block-button__link:hover {\n            color: #c313b9 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978dea4511b7.wp-block-button__link:hover svg.icon {\n            fill: #c313b9 !important;\n        }\n    <\/style>\n    \n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-fill scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius set-scroll to-scroll-1 button-6978dea4511b7 wp-acf-button-bg-color\" \n            style=\"color: #ffffff; \"  >\n                DOWNLOAD REPORT  \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large phone:hidden\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-800x800.png\" alt=\"\" class=\"wp-image-35018\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-800x800.png 800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-768x768.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-1536x1536.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-2048x2048.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-1080x1080.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #ff0053;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"640\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/strong_relationships.gif\" alt=\"\" class=\"wp-image-35029\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"h4 has-black-color has-text-color has-link-color wp-elements-1a1786ec61fc74e063f3bc5384af64ce\"><strong>Report Highlights<\/strong><\/p>\n\n\n\n<p class=\"has-normal-font-size\"><strong>Turn your marketing relationship from &#8216;it&#8217;s complicated&#8217; to \u2018happily ever after.\u2019&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list disc has-black-color has-text-color has-link-color has-normal-font-size wp-elements-9d4aed33895f5eccfc6dcd58a6e84fdc\">\n<li>Insights on how to instill brand-demand synergy across marketing budget and investment, strategic planning, marketing operations, culture and internal and external partnerships.&nbsp;<br><\/li>\n\n\n\n<li>A relationship guide with six ways to generate more value from brand and demand.&nbsp;<br><\/li>\n\n\n\n<li>Actionable advice and real-world examples from leading marketers.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content red-theme section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<hr class=\"wp-block-separator has-text-color has-purple-color has-alpha-channel-opacity has-purple-background-color has-background is-style-wide scale-up\" style=\"height: 3px\" \/>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"h4\">Unleashing the full power of brand and demand is about more than how you spend your marketing dollars.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"accordion-block\">\n    \n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/icon_02.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">In strong relationships, partners share the same goals.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">Ensure that brand and demand have shared business goals and incentives.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-purple-color has-alpha-channel-opacity has-purple-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/icon_03.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">Connection comes from a shared worldview.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">Let the brand and demand teams&#8217; shared passion for customers help guide decisions on what is important.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-purple-color has-alpha-channel-opacity has-purple-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/icon_04.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">Thriving couples embrace and celebrate differences.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">Integration is not about compromise, but about \u201cbothism,\u201d being great at brand and demand. Harness the power of logic and creativity in a culture of respect and trust.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-purple-color has-alpha-channel-opacity has-purple-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/icon_05.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">For better or worse, love adapts for change.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">The journey will not be easy. Expect to fail sometimes. Take action to not only survive constant change but thrive in it.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-purple-color has-alpha-channel-opacity has-purple-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/icon_06.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">Happily ever after takes intentionality.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">What gets measured, gets managed. Think about short and long-term at the same time. Confidently manage immediate and sustained metrics and prove this value to stakeholders.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-purple-color has-alpha-channel-opacity has-purple-background-color has-background\" \/>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"accordion-content accordion-content-icon accordion-type-1\">\n\n            \n        \n            <div class=\"accordion-link-wrapper\">\n\n                <button class=\"accordion-link accordion-link-icon\" data-accordion-item-target=\"\" >\n                    <div class=\"icon-wrapper\">\n                        <img decoding=\"async\" class=\"accordion-icon\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/icon_07.png\" alt=\"accordion-link-icon\" >\n                    <\/div>\n\n                    <div class=\"accordion-title-wrapper\">\n                        <div class=\"accordion-title-text\">\n                            <strong class=\"h3\" style=\"font-family: GraphikMedium\">Flourishing means full family harmony.<\/strong>                        <\/div>\n\n                        <div class=\"icon-container\">\n                            <svg class=\"icon\">\n                                <use xlink:href=\"#i-plus\"><\/use>\n                            <\/svg>\n                        <\/div>\n                    <\/div>\n\n                <\/button><!-- .accordion-link -->\n\n                            <\/div>\n\n        \n    \n    <div class=\"accordion-summary\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"h3\"><a style=\"font-size: revert\" href=\"https:\/\/stevieawards.com\/aba\/marketing-awards-2?linkId=117949289#Industry\"><\/a><\/p>\n\n\n\n<p class=\"h3 p-link-dark\">Marketers live inside of and are core drivers of complex organizational ecosystems. Be a connector and orchestrator, working with multiple departments and stakeholders.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/div><!--.accordion-summary-->\n\n<\/div><!-- .accordion-content-->\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-purple-color has-alpha-channel-opacity has-purple-background-color has-background\" \/>\n\n\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h4\">Get all the insights on how to integrate brand and demand marketing in our new research report.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n        .button-6978dea453805 {\n            background-color: #ff0053 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978dea453805.wp-block-button__link:hover {\n            color: #ff0053 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978dea453805.wp-block-button__link:hover svg.icon {\n            fill: #ff0053 !important;\n        }\n    <\/style>\n    \n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-outline scroll-cta\">\n        <a href=\"#\" \n            class=\"wp-block-button__link no-border-radius set-scroll to-scroll-2 button-6978dea453805 wp-acf-button-bg-color\" \n            style=\"color: #ffffff; \"  >\n                DOWNLOAD REPORT  \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content red-theme section-mix\" style=\"background-color: rgb(0,38,104);color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns block-fade-in is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns mobile:hidden is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column mobile:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full mobile:hidden\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"1060\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/beating-heart-animation-1.gif\" alt=\"\" class=\"wp-image-35028\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<blockquote class=\"wp-block-quote red-theme is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-marketing-should-always-be-focused-on-both-brand-and-demand-brand-is-the-1-asset-that-we-will-sell-every-day-if-it-s-unhealthy-there-will-be-no-demand\">&#8220;Marketing should always be focused on both brand and demand. Brand is the #1 asset that we will sell every day. If it&#8217;s unhealthy&#8230; there will be no demand.&#8221;<br><\/h2>\n\n\n\n<p><strong>Alicia Tillman | DELTA AIR LINES<\/strong><br>Chief Marketing Officer<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote red-theme is-layout-flow wp-block-quote-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-it-s-hard-to-orchestrate-in-a-coordinated-way-how-do-you-bring-brand-and-demand-together-in-the-higher-parts-of-the-funnel\">&#8220;It&#8217;s hard to orchestrate in a coordinated way &#8211; how do you bring brand and demand together in the higher parts of the funnel?&#8221;<br><\/h2>\n\n\n\n<p><strong>Dipti Kachru | BROADRIDGE<\/strong><br>Chief Marketing Officer<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1016\" height=\"1060\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/beating-heart-animation-1.gif\" alt=\"\" class=\"wp-image-35028\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p><\/p>\n\n\n\n<p class=\"h3 block-fade-in\">Today&#8217;s marketers are under increasing pressure to deliver measurable value from their investments. We empower CMOs to build marketing organizations that not only meet these demands but also drive uncommon growth.<\/p>\n\n\n\n<p class=\"h3 block-fade-in\">Our approach focuses on the real challenges marketing leaders face, emphasizing the importance of strategic marketing planning, agility, experimentation, flexibility and a steadfast commitment to accelerating growth.<\/p>\n\n\n\n<p class=\"h3\">Prophet&#8217;s team of brand and marketing experts helps you develop holistic marketing strategies that integrate sustained brand and demand investment to create and deliver value.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div id=\"sidebar-block_0704f04bded7277871ab9b0b0445e185\" class=\"thinking-sidebar-wrapper purple-theme\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">THE TEAM <br><br><\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/kate-price\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/10\/Kate-Price-Headshot-e1665493337790-300x300.jpeg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Kate Price<\/p>\n                                        <p class=\"role\">Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/adam-tremblay\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/09\/big-adam_tremblay_new-headshot_B_W-300x300.jpeg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Adam Tremblay<\/p>\n                                        <p class=\"role\">Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/christian_cortes\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/03\/mugshot-3.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Christian Cortes<\/p>\n                                        <p class=\"role\">Engagement Manager<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n    \n        \n<\/div><!-- .thinking-sidebar-wrapper --><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-purple-color has-alpha-channel-opacity has-purple-background-color has-background is-style-wide scale-up\" style=\"height: 3px\" \/>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content to-scroll-1 to-scroll-2 red-theme bg-image section-dark\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Footer-Image-4.jpg);background-position: bottom;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns block-slide-up is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<div id=\"cta-anchor\"><\/div>\n<div class=\"form-container gated-page-block\">    \n    <div class=\"form-wrapper\" style=\"\">\n\n        <div class=\"header\">\n            <h3 class=\"title\"><span>Download Report<br><\/span> <span class=\"\">Brand &amp; Demand: Marketing\u2019s Great Love Story<\/span><\/h3>\n        <\/div>\n        \n        <form id=\"form-gated\" class=\"download\" name=\"gated_form\">\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"first_name\" aria-label=\"First Name\">\n                    <input value=\"\" type=\"text\" id=\"first_name\" name=\"first_name\" placeholder=\"First Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"last_name\" aria-label=\"Last Name\">\n                    <input value=\"\" type=\"text\" id=\"last_name\" name=\"last_name\" placeholder=\"Last Name*\">\n                    <span class=\"bottom-line trans\"><\/span>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"company\" aria-label=\"Company\">\n                    <input value=\"\" type=\"text\" id=\"company\" name=\"company\" placeholder=\"Company*\">\n                    <span class=\"bottom-line trans\"><\/span>\t\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row col-1-2\">\n                <label for=\"seniority\" class=\"dropmenu-wrapper\" aria-label=\"Seniority\">\n                    <select id=\"seniority\" class=\"connect-seniority\" name=\"seniority\">\n                        <option value=\"\" selected=\"selected\">Role*<\/option>\n                                                    <option value=\"Analyst \/ Coordinator\">Analyst \/ Coordinator<\/option>\n<option value=\"Assistant\">Assistant<\/option>\n<option value=\"Business Unit Head\">Business Unit Head<\/option>\n<option value=\"C-Level\">C-Level<\/option>\n<option value=\"Director\">Director<\/option>\n<option value=\"General Manager \/ Managing Director\">General Manager \/ Managing Director<\/option>\n<option value=\"Manager\">Manager<\/option>\n<option value=\"President\">President<\/option>\n<option value=\"VP \/ SVP\">VP \/ SVP<\/option>\n<option value=\"Professor\">Professor<\/option>\n<option value=\"Student\">Student<\/option>\n<option value=\"Other\">Other<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"job_function\" class=\"dropmenu-wrapper\" aria-label=\"Job Function\">\n                    <select id=\"job_function\" class=\"connect-job-function\" name=\"job_function\">\n                        <option value=\"\" selected=\"selected\">Function*<\/option>\n                                                    <option value=\"Strategy\">Strategy<\/option>\n<option value=\"Legal\">Legal<\/option>\n<option value=\"Operations\">Operations<\/option>\n<option value=\"Research \/ Insights\">Research \/ Insights<\/option>\n<option value=\"Procurement\">Procurement<\/option>\n<option value=\"Digital \/ Technology\">Digital \/ Technology<\/option>\n<option value=\"Sales\">Sales<\/option>\n<option value=\"Finance\">Finance<\/option>\n<option value=\"Experience\">Experience<\/option>\n<option value=\"People \/ HR\">People \/ HR<\/option>\n<option value=\"Communications \/ PR\">Communications \/ PR<\/option>\n<option value=\"Product \/ Innovation\">Product \/ Innovation<\/option>\n<option value=\"Marketing\">Marketing<\/option>\n<option value=\"Design\">Design<\/option>\n<option value=\"Brand\">Brand<\/option>                        \n                    <\/select>\n                    <span class=\"bottom-line trans\"><\/span>\n                    <svg class=\"icon white\">\n                        <use xlink:href=\"#i-down-chevron\"><\/use>\n                    <\/svg>\n                <\/label>\n            <\/div>\n\n            <div class=\"form-row\">\n                <label for=\"country\" class=\"dropmenu-wrapper\" aria-label=\"Country\">\n                    <select id=\"country\" class=\"connect-country\" name=\"country\">\n                        <option value=\"\" selected=\"selected\">Country*<\/option>\n                                                    <option value=\"DE\">GERMANY<\/option>\n<option value=\"ES\">SPAIN<\/option>\n<option value=\"CH\">SWITZERLAND<\/option>\n<option value=\"GB\">UNITED KINGDOM<\/option>\n<option value=\"US\">UNITED STATES<\/option>\n<option value=\"AF\">AFGHANISTAN<\/option>\n<option value=\"AL\">ALBANIA<\/option>\n<option value=\"DZ\">ALGERIA<\/option>\n<option value=\"AS\">AMERICAN SAMOA<\/option>\n<option value=\"AD\">ANDORRA<\/option>\n<option value=\"AO\">ANGOLA<\/option>\n<option value=\"AI\">ANGUILLA<\/option>\n<option value=\"AQ\">ANTARCTICA<\/option>\n<option value=\"AG\">ANTIGUA AND BARBUDA<\/option>\n<option value=\"AR\">ARGENTINA<\/option>\n<option value=\"AM\">ARMENIA<\/option>\n<option value=\"AW\">ARUBA<\/option>\n<option value=\"AU\">AUSTRALIA<\/option>\n<option value=\"AT\">AUSTRIA<\/option>\n<option value=\"AZ\">AZERBAIJAN<\/option>\n<option value=\"BS\">BAHAMAS<\/option>\n<option value=\"BH\">BAHRAIN<\/option>\n<option value=\"BD\">BANGLADESH<\/option>\n<option value=\"BB\">BARBADOS<\/option>\n<option value=\"BY\">BELARUS<\/option>\n<option value=\"BE\">BELGIUM<\/option>\n<option value=\"BZ\">BELIZE<\/option>\n<option value=\"BJ\">BENIN<\/option>\n<option value=\"BM\">BERMUDA<\/option>\n<option value=\"BT\">BHUTAN<\/option>\n<option value=\"BO\">BOLIVIA<\/option>\n<option value=\"BA\">BOSNIA AND HERZEGOVINA<\/option>\n<option value=\"BW\">BOTSWANA<\/option>\n<option value=\"BV\">BOUVET ISLAND<\/option>\n<option value=\"BR\">BRAZIL<\/option>\n<option value=\"IO\">BRITISH INDIAN OCEAN TERRITORY<\/option>\n<option value=\"BN\">BRUNEI DARUSSALAM<\/option>\n<option value=\"BG\">BULGARIA<\/option>\n<option value=\"BF\">BURKINA FASO<\/option>\n<option value=\"BI\">BURUNDI<\/option>\n<option value=\"KH\">CAMBODIA<\/option>\n<option value=\"CM\">CAMEROON<\/option>\n<option value=\"CA\">CANADA<\/option>\n<option value=\"CV\">CAPE VERDE<\/option>\n<option value=\"KY\">CAYMAN ISLANDS<\/option>\n<option value=\"CF\">CENTRAL AFRICAN REPUBLIC<\/option>\n<option value=\"TD\">CHAD<\/option>\n<option value=\"CL\">CHILE<\/option>\n<option value=\"CN\">CHINA<\/option>\n<option value=\"CX\">CHRISTMAS ISLAND<\/option>\n<option value=\"CC\">COCOS (KEELING) ISLANDS<\/option>\n<option value=\"CO\">COLOMBIA<\/option>\n<option value=\"KM\">COMOROS<\/option>\n<option value=\"CG\">CONGO<\/option>\n<option value=\"CD\">CONGO, THE DEMOCRATIC REPUBLIC OF THE<\/option>\n<option value=\"CK\">COOK ISLANDS<\/option>\n<option value=\"CR\">COSTA RICA<\/option>\n<option value=\"CI\">COTE D&#8217;IVOIRE<\/option>\n<option value=\"HR\">CROATIA<\/option>\n<option value=\"CU\">CUBA<\/option>\n<option value=\"CY\">CYPRUS<\/option>\n<option value=\"CZ\">CZECH REPUBLIC<\/option>\n<option value=\"DK\">DENMARK<\/option>\n<option value=\"DJ\">DJIBOUTI<\/option>\n<option value=\"DM\">DOMINICA<\/option>\n<option value=\"DO\">DOMINICAN REPUBLIC<\/option>\n<option value=\"EC\">ECUADOR<\/option>\n<option value=\"EG\">EGYPT<\/option>\n<option value=\"SV\">EL SALVADOR<\/option>\n<option value=\"GQ\">EQUATORIAL GUINEA<\/option>\n<option value=\"ER\">ERITREA<\/option>\n<option value=\"EE\">ESTONIA<\/option>\n<option value=\"ET\">ETHIOPIA<\/option>\n<option value=\"FK\">FALKLAND ISLANDS (MALVINAS)<\/option>\n<option value=\"FO\">FAROE ISLANDS<\/option>\n<option value=\"FJ\">FIJI<\/option>\n<option value=\"FI\">FINLAND<\/option>\n<option value=\"FR\">FRANCE<\/option>\n<option value=\"GF\">FRENCH GUIANA<\/option>\n<option value=\"PF\">FRENCH POLYNESIA<\/option>\n<option value=\"TF\">FRENCH SOUTHERN TERRITORIES<\/option>\n<option value=\"GA\">GABON<\/option>\n<option value=\"GM\">GAMBIA<\/option>\n<option value=\"GE\">GEORGIA<\/option>\n<option value=\"GH\">GHANA<\/option>\n<option value=\"GI\">GIBRALTAR<\/option>\n<option value=\"GR\">GREECE<\/option>\n<option value=\"GL\">GREENLAND<\/option>\n<option value=\"GD\">GRENADA<\/option>\n<option value=\"GP\">GUADELOUPE<\/option>\n<option value=\"GU\">GUAM<\/option>\n<option value=\"GT\">GUATEMALA<\/option>\n<option value=\"GN\">GUINEA<\/option>\n<option value=\"GW\">GUINEA-BISSAU<\/option>\n<option value=\"GY\">GUYANA<\/option>\n<option value=\"HT\">HAITI<\/option>\n<option value=\"HM\">HEARD ISLAND AND MCDONALD ISLANDS<\/option>\n<option value=\"VA\">HOLY SEE (VATICAN CITY STATE)<\/option>\n<option value=\"HN\">HONDURAS<\/option>\n<option value=\"HK\">HONG KONG<\/option>\n<option value=\"HU\">HUNGARY<\/option>\n<option value=\"IS\">ICELAND<\/option>\n<option value=\"IN\">INDIA<\/option>\n<option value=\"ID\">INDONESIA<\/option>\n<option value=\"IR\">IRAN, ISLAMIC REPUBLIC OF<\/option>\n<option value=\"IQ\">IRAQ<\/option>\n<option value=\"IE\">IRELAND<\/option>\n<option value=\"IL\">ISRAEL<\/option>\n<option value=\"IT\">ITALY<\/option>\n<option value=\"JM\">JAMAICA<\/option>\n<option value=\"JP\">JAPAN<\/option>\n<option value=\"JO\">JORDAN<\/option>\n<option value=\"KZ\">KAZAKHSTAN<\/option>\n<option value=\"KE\">KENYA<\/option>\n<option value=\"KI\">KIRIBATI<\/option>\n<option value=\"KP\">KOREA, DEMOCRATIC PEOPLE&#8217;S REPUBLIC OF<\/option>\n<option value=\"KR\">KOREA, REPUBLIC OF<\/option>\n<option value=\"KW\">KUWAIT<\/option>\n<option 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She helps clients develop the new brand skills and digital mindsets required to move forward, finding paths toward uncommon growth. She\u2019s a future-ready strategist, balancing discipline, customer insight and curiosity. (Her three teenage sons also provide plenty of balancing practice at home.) Before joining Prophet, she was a partner at Kantar. She also ran her own consulting firm, focusing on consumer-led thinking. And she\u2019s held key brand leadership positions at Diageo and Reckitt Benckiser, working on such brands as Tanqueray, Smirnoff and Lysol. Kate earned a bachelor\u2019s degree in psychology from The University of Sheffield. 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