{"id":34889,"date":"2024-09-05T18:15:50","date_gmt":"2024-09-05T18:15:50","guid":{"rendered":"https:\/\/prophet.com\/?p=34889"},"modified":"2024-12-16T15:30:52","modified_gmt":"2024-12-16T15:30:52","slug":"the-5-margin-growth-youre-missing-by-overlooking-product-portfolio-strategy","status":"publish","type":"post","link":"https:\/\/prophet.com\/2024\/09\/the-5-margin-growth-youre-missing-by-overlooking-product-portfolio-strategy\/","title":{"rendered":"The 5% Margin Growth You\u2019re Missing by Overlooking Product Portfolio Strategy\u00a0"},"content":{"rendered":"\n
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BLOG<\/strong><\/p>\n<\/div>\n\n\n\n

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The 5% Margin Growth You\u2019re Missing by Overlooking Product Portfolio Strategy <\/h1>\n\n\n\n

How to Maximize Profits and Reduce Costs by Prioritizing a Customer-Centric Product Portfolio Strategy. <\/p>\n<\/div>\n\n\n\n

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In competitive business landscape, an inefficient product portfolio can significantly impact a company’s bottom line. Our experience shows that companies lacking a customer-centric product portfolio strategy and failing to manage their portfolios proactively can lose up to five percent in product margin. Moreover, these companies often incur 10-20% higher portfolio management costs than their peers who prioritize product portfolio management.  <\/p>\n\n\n\n

The Foundation of an Efficient Product Portfolio: Understanding Your Customers <\/h2>\n\n\n\n

A successful product portfolio strategy starts with a deep understanding of your customers. It’s crucial to know: <\/p>\n\n\n\n