{"id":34886,"date":"2024-11-07T18:31:16","date_gmt":"2024-11-07T18:31:16","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&#038;p=34886"},"modified":"2024-11-11T18:06:05","modified_gmt":"2024-11-11T18:06:05","slug":"beazley-global-brand-campaign","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/","title":{"rendered":"Beazley"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading h5 has-text-color\" id=\"h-case-study\" style=\"color:#22ffab\"><strong>CASE STUDY<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-beazley\">Beazley<\/h1>\n\n\n\n<p class=\"h3\">Modernizing a brand that&#8217;s redefining risk<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/XJouosamYTPWhB9VBYA1PG.jpg\"  data-uuid=\"XJouosamYTPWhB9VBYA1PG\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-challenge\"><strong>Challenge<\/strong><\/h2>\n\n\n\n<p>Beazley, a successful FTSE 100 B2B specialty insurer, has always seen risk as an opportunity to innovate. Its people, values and culture power its success, shaping its approach to creating services and solutions that deliver positive outcomes for its clients, partners and investors. With the business evolving and the ways in which it communicates with its audiences changing, Beazley sought to convey its smart thinking and new brand values through a refreshed identity and global campaign.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-solutions\"><strong>Solutions<\/strong><\/h2>\n\n\n\n<p>Prophet dove in. Our approach focused on modernizing Beazley\u2019s brand expression, making it fit for today\u2019s digital world while staying true to its original spirit. Illustration has always played a big part in Beazley\u2019s toolkit, working with a renowned illustrator, our design team infused Beazley\u2019s iconic pencil line with a new expressive fluidity, using motion to capture the adaptable thinking and seamlessness of Beazley\u2019s solutions. Next, we intensified Beazley\u2019s signature pink, supercharging it for all digital uses. And we re-energized the insurer&#8217;s verbal expression with spirited copy and playful typography.&nbsp;&nbsp;<\/p>\n\n\n\n<p>We then undertook Beazley\u2019s largest project to date \u2013\u202fa global brand campaign to launch the new look and feel: `Insurance. Just Different&#8217;, underscoring Beazley\u2019s unique approach to insurance and its role as a pioneer in risk management.&nbsp;&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed alignwide is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/XZyv9ipzAakDW3kxHLfWgt.jpg\"  data-uuid=\"XZyv9ipzAakDW3kxHLfWgt\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/K35RNFQ4rZdhFjucqCNMpQ.jpg\"  data-uuid=\"K35RNFQ4rZdhFjucqCNMpQ\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"658\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Photography_1.jpg\" alt=\"\" class=\"wp-image-35174\" style=\"aspect-ratio:16\/9;object-fit:cover;width:auto;height:370px\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Photography_1.jpg 1164w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Photography_1-600x339.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Photography_1-768x434.jpg 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/1dkjQRYaCDLcGH3cCJbEPL.jpg\"  data-uuid=\"1dkjQRYaCDLcGH3cCJbEPL\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/81kTzLtNQ1hakTZ4b92VNw.jpg\"  data-uuid=\"81kTzLtNQ1hakTZ4b92VNw\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-tone-of-voice\"><strong>Tone of voice<\/strong><\/h2>\n\n\n\n<p>The insurance industry isn&#8217;t known for its boundary-pushing tonality, but Beazley is changing that narrative. Prophet crafted a tone of voice that expresses their unique personality and is integral to their overall brand expression. This refined tone brings their perspective to life, highlighting their distinctive character and outlook.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/pqxZhKCmPmmPbYqkFBkWbn.jpg\"  data-uuid=\"pqxZhKCmPmmPbYqkFBkWbn\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/ZUnsxA1bgZUaycStLVV1Si.jpg\"  data-uuid=\"ZUnsxA1bgZUaycStLVV1Si\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/CCDfCQuHna4ZDstcS8h4Uq.jpg\"  data-uuid=\"CCDfCQuHna4ZDstcS8h4Uq\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/LJJQFopRmxehc47VjYVyBk.jpg\"  data-uuid=\"LJJQFopRmxehc47VjYVyBk\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h2\">\u201cWhen we partnered Prophet with our own team, the magic started. We got creative and put our bold plans into action. It\u2019s rewarding to see the brand making a genuine impact and engaging internal and external audiences alike.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Georgina Peters-Venzano<\/strong><br>CMO, Beazley<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Print_Spreads_1.gif\" alt=\"\" class=\"wp-image-35180\" \/><\/figure>\n\n\n\n<div style=\"height:6px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1172\" height=\"1376\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Mobile_Broker-Centre.jpg\" alt=\"\" class=\"wp-image-35173\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Mobile_Broker-Centre.jpg 1172w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Mobile_Broker-Centre-511x600.jpg 511w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Mobile_Broker-Centre-681x800.jpg 681w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Mobile_Broker-Centre-768x902.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Mobile_Broker-Centre-920x1080.jpg 920w\" sizes=\"auto, (max-width: 1172px) 100vw, 1172px\" \/><\/figure>\n\n\n\n<div style=\"height:4px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"658\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Lanyard_1.jpg\" alt=\"\" class=\"wp-image-35177\" style=\"object-fit:cover\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Lanyard_1.jpg 1164w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Lanyard_1-600x339.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Lanyard_1-768x434.jpg 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\" \/><\/figure>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/uGbr68Aks6g424jNTQP2oB.jpg\"  data-uuid=\"uGbr68Aks6g424jNTQP2oB\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-bringing-it-to-life\"><strong>Bringing it to life<\/strong><\/h2>\n\n\n\n<p>To kick off the campaign with newsworthy impact, Beazley held a high-profile, experiential brand launch event in London featuring the first-ever private drone show over the River Thames, illuminating the City of London skyline with the new logo and brand illustrations. The event generated a video that has achieved over 2.5 million YouTube views and garnered significant media attention. Additionally, tube and rail stations in London&#8217;s financial district were transformed with bold ads on screens, floors and the travelator at Bank Station, achieving nearly 50 million in-person and digital impressions. &nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2424\" height=\"1456\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_1.jpg\" alt=\"\" class=\"wp-image-35178\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_1.jpg 2424w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_1-600x360.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_1-1332x800.jpg 1332w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_1-768x461.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_1-1536x923.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_1-2048x1230.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_1-1798x1080.jpg 1798w\" sizes=\"auto, (max-width: 2424px) 100vw, 2424px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_4-680x800.jpg\" alt=\"\" class=\"wp-image-35176\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_4-680x800.jpg 680w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_4-510x600.jpg 510w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_4-768x904.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_4-918x1080.jpg 918w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_4.jpg 1164w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h2\">\u201cBeazley is the kind of client you dream of. Their palpable culture, direction and energy as a business are beautifully reflected in the spirit of their evolved identity. It\u2019s a truly rewarding partnership.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>Gregg Finlay<\/strong><br>Executive Creative Director, Prophet<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/QjhmC3uAJgms9oo1u6hvNc.jpg\"  data-uuid=\"QjhmC3uAJgms9oo1u6hvNc\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed alignfull is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/Ub5KBEvw1VmTB8Bvk5kX7t.jpg\"  data-uuid=\"Ub5KBEvw1VmTB8Bvk5kX7t\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"660\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_2.jpg\" alt=\"\" class=\"wp-image-35179\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_2.jpg 1164w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_2-600x340.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_2-768x435.jpg 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"660\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_3.jpg\" alt=\"\" class=\"wp-image-35175\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_3.jpg 1164w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_3-600x340.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley_Case-study_Campaign_3-768x435.jpg 768w\" sizes=\"auto, (max-width: 1164px) 100vw, 1164px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-impact\"><strong>Impact<\/strong><\/h2>\n\n\n\n<p>The campaign\u2019s success extended globally, with marquee brand events in New York, Chicago, Atlanta, Singapore and Toronto. The new brand video Prophet created with Beazley garnered 1.8 million YouTube views, a remarkable feat for an insurance company that doesn\u2019t sell directly to the public.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Most importantly, the brand and associated efforts are redefining Beazley\u2019s positioning as a leader in innovative risk solutions, as evidenced by its record-breaking financial performance. In 2024, the Insurindex Brand Power Index ranked Beazley as the top player in the market, up from third place in 2023, based on market share and brand perception.&nbsp;<\/p>\n\n\n\n<p>By re-energizing Beazley&#8217;s look and feel, capturing its dynamic spirit and employing compelling storytelling and unique brand activations, a new standard has been set for branding in insurance and financial services. &nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h1\">#1<\/p>\n\n\n\n<p>Ranking in Insurindex<br>2024 Brand Power Index<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h1\">50M<\/p>\n\n\n\n<p>campaign impressions<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-related-case-studies\"><strong>Related Case Studies<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/work\/case-studies\/\">VIEW ALL<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"carousel-container\" data-slide-show=\"3\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-34981\" class=\"tile-item post-34981 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_topic-design case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/financial-services-brand-transformation-invesco\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Invesco' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/P_Invesco_Case-Study_02.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Invesco<\/span><\/caption><h3 class='entry-title'>\nTransforming a global financial brand into the industry\u2019s most client-centric thought leader\u202f\u202f&nbsp;\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-32484\" class=\"tile-item post-32484 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/swiss-re\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Swiss Re' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2023\/05\/Prophet_Web_SwissRe_CaseStudy_FeatureTile_1200x650px.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Swiss Re<\/span><\/caption><h3 class='entry-title'>\nFuture-proofing the brand in a rapidly changing world&nbsp;\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-10937\" class=\"tile-item post-10937 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_topic-design case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/addiko-bank-2\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Addiko Bank' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2018\/03\/Addiko_Case_Study-_Artwork_Image_8-1422x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Addiko Bank<\/span><\/caption><h3 class='entry-title'>\nRegaining brand reputation &amp; customer trust \n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"featured_media":35185,"template":"","case_study_topic":[262,464],"case_study_industries":[302],"case_study_company":[276],"case_study_capability":[],"class_list":["post-34886","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_study_topic-brand-activation","case_study_topic-design","case_study_industries-financial-services","case_study_company-prophet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beazley Global Brand Campaign: Redefining Risk in Style | Prophet<\/title>\n<meta name=\"description\" content=\"Discover how Beazley&#039;s refreshed brand identity redefined risk, engaging audiences and setting new benchmarks in insurance branding.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beazley\" \/>\n<meta property=\"og:description\" content=\"Discover how Beazley&#039;s refreshed brand identity redefined risk, engaging audiences and setting new benchmarks in insurance branding.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-11T18:06:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley-Case-Study-Animation-1_V2.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Nichola Seeley\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beazley Global Brand Campaign: Redefining Risk in Style | Prophet","description":"Discover how Beazley's refreshed brand identity redefined risk, engaging audiences and setting new benchmarks in insurance branding.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Beazley","og_description":"Discover how Beazley's refreshed brand identity redefined risk, engaging audiences and setting new benchmarks in insurance branding.","og_url":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/","og_site_name":"Business Transformation Consultants | Prophet","article_modified_time":"2024-11-11T18:06:05+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley-Case-Study-Animation-1_V2.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes","Written by":"Nichola Seeley"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/","url":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/","name":"Beazley Global Brand Campaign: Redefining Risk in Style | Prophet","isPartOf":{"@id":"https:\/\/prophet.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/#primaryimage"},"image":{"@id":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley-Case-Study-Animation-1_V2.gif","datePublished":"2024-11-07T18:31:16+00:00","dateModified":"2024-11-11T18:06:05+00:00","description":"Discover how Beazley's refreshed brand identity redefined risk, engaging audiences and setting new benchmarks in insurance branding.","breadcrumb":{"@id":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/#primaryimage","url":"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley-Case-Study-Animation-1_V2.gif","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2024\/10\/Beazley-Case-Study-Animation-1_V2.gif","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/prophet.com\/case-studies\/beazley-global-brand-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prophet.com\/"},{"@type":"ListItem","position":2,"name":"Beazley"}]},{"@type":"WebSite","@id":"https:\/\/prophet.com\/#website","url":"https:\/\/prophet.com\/","name":"Business Transformation Consultants | Prophet","description":"","publisher":{"@id":"https:\/\/prophet.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prophet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prophet.com\/#organization","name":"Business Transformation Consultants | Prophet","url":"https:\/\/prophet.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","width":105,"height":13,"caption":"Business Transformation Consultants | Prophet"},"image":{"@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/"}}]}},"lang":"en","translations":{"en":34886},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case-studies\/34886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/35185"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=34886"}],"wp:term":[{"taxonomy":"case_study_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case_study_topic?post=34886"},{"taxonomy":"case_study_industries","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case_study_industries?post=34886"},{"taxonomy":"case_study_company","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case_study_company?post=34886"},{"taxonomy":"case_study_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case_study_capability?post=34886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}