{"id":34593,"date":"2024-07-25T14:53:06","date_gmt":"2024-07-25T14:53:06","guid":{"rendered":"https:\/\/prophet.com\/?p=34593"},"modified":"2024-08-08T17:52:22","modified_gmt":"2024-08-08T17:52:22","slug":"what-do-consumers-think-about-ai","status":"publish","type":"post","link":"https:\/\/prophet.com\/2024\/07\/what-do-consumers-think-about-ai\/","title":{"rendered":"What Do Consumers Think About AI?\u00a0"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:mb-32 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\"><strong>BLOG<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2\" id=\"h-what-do-consumers-think-about-ai-nbsp\">What Do Consumers Think About AI?&nbsp;<\/h1>\n\n\n\n<p>Prophet research reveals surprising perceptions and adoption patterns of AI with consumers.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>Since the seemingly overnight emergence of ChatGPT, businesses everywhere have been buzzing about generative AI\u2019s impact, particularly on process efficiency and workforce productivity. While the benefits in those areas are indeed transformational, we\u2019ve been struck by how consumers and their perceptions and experience of AI have been largely sidelined in the conversation. Similarly, we see immense opportunities for GenAI to unlock growth, a frontier of AI transformation many businesses haven\u2019t yet reached.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we\u2019re launching a study to explore:&nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>What are <strong><em>consumers<\/em><\/strong> doing with GenAI today, and why?&nbsp;&nbsp;<\/li>\n\n\n\n<li>How will GenAI affect <strong><em>them?&nbsp;<\/em><\/strong><em>&nbsp;<\/em>&nbsp;&nbsp;&nbsp;<\/li>\n\n\n\n<li>What are <strong><em>their <\/em><\/strong>plans for the future?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-tl-dr-on-our-initial-findings-nbsp-nbsp\">The \u201ctl;dr\u201d on Our Initial Findings&nbsp;&nbsp;<\/h2>\n\n\n\n<p>While the quantitative research is still underway, we wanted to share initial findings from our qualitative sessions because we think the implications are potentially profound. Specifically, we see clear evidence of the rise of AI-powered consumers who are moving faster, doing more and expecting more in terms of fast, frictionless and individualized offerings. They seem increasingly ready to turn over more of their lives to AI, are watching brands\u2019 commitments to ethical AI, and are deeply invested in finding even more ways to benefit from it.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Thus, firms looking to spark sustainable and transformative growth with GenAI will likely need to accelerate their plans to get ahead of \u2013 or even keep up with \u2013 the most creative-minded early adopters and power-users. That\u2019s especially true for firms in retail, CPG, hospitality, financial services and healthcare, which are in the vanguard of GenAI adoption. We hope the insights in this article help you connect the dots between your AI strategies and the emergence of the AI-powered consumer.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-consumers-are-telling-us-nbsp\">What Consumers Are Telling Us&nbsp;<\/h2>\n\n\n\n<p>As is always the case with new technology, consumers have diverse views about GenAI. There are power users actively adopting GenAI across many facets of their personal and professional lives and more passive and cautious adopters. Tinkering is the norm for many in the middle. Each of these groups exhibits different uptake and usage patterns. There is also considerable nuance in their attitudes toward AI ethics and responsible adoption by businesses.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Despite these distinctions, the initial phases of our research yielded evidence of five meaningful patterns in consumer adoption of AI.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-all-types-of-consumers-are-moving-surprisingly-fast-nbsp-nbsp\">1. All Types of Consumers Are Moving Surprisingly Fast&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Conventional wisdom says that businesses are leading the way on AI, but our research shows that consumers are moving faster than many companies realize. When talking to us about AI, consumers used their own terms and definitions. They clearly see the value of the apps and tools they use and do not feel overwhelmed by AI\u2019s complexity. That\u2019s true of even the slower and more cautious adopters. Natural language processing \u2013 and voice integration \u2013 are of great interest to all types of users, because they make GenAI tools feel more accessible than the digital tools and platforms of the past.&nbsp; &nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li><strong>What consumers say: <\/strong>\u201cWith AI, I don\u2019t have to go down the rabbit hole of Googling my ailments but can have a conversation. It says, \u2018it could be this\u2019 and I say, \u2018no, it\u2019s not that.\u2019 That\u2019s better than having to read and read. AI scans for me and has a conversation,\u201d said a somewhat frequent 60-year-old user.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>So what<\/strong>: Because consumers are moving fast, there is urgency to identify new ways to engage with AI-enabled experiences that map to consumer needs and preferences.&nbsp;<\/li>\n\n\n\n<li><strong>Who\u2019s doing it right<\/strong>: Colgate-Palmolive is leveraging AI to improve consumer experiences across the journey &#8211; from enhancing search with AI, to personalizing creative, to rapidly prototyping and testing product innovations.&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"h5\"><strong>Consumers are using generative AI tools before, during and after purchases. <\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1238\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6.jpg\" alt=\"\" class=\"wp-image-34639\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6.jpg 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6-600x265.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6-1809x800.jpg 1809w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6-768x340.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6-1536x679.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6-2048x906.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6-1920x849.jpg 1920w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><\/figure>\n\n\n\n<p> (<a href=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/AI_-Qual-deck-v6.jpg\">Enlarge image<\/a>)<\/p>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-beyond-personal-productivity-consumers-prioritize-creativity-fun-and-inspiration\">2. Beyond Personal Productivity, Consumers Prioritize Creativity, Fun and Inspiration<\/h3>\n\n\n\n<p>Productivity is a big part of AI\u2019s attraction. But our research shows that inspiration, shopping and fun are other major motivations to use GenAI. One consumer told us about how he enjoys creating AI images on his phone and sharing them with friends.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li><strong>What consumers say: <\/strong>\u201cWhen I\u2019m on the bus, I will click over to [an AI image generator] and put in some words and just play around for 15-30 minutes,\u201d said an occasional 30-year-old user.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>So what<\/strong>: For businesses, creative AI-driven marketing activations and experiences can boost engagement by creating joy and delight.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Who\u2019s doing it right<\/strong>: Warner Bros.\u2019 Barbie AI Selfie Generator allowed users to design their own unique Barbie. Reaching 13 million users in just a few months, the generator was a hallmark of Barbie\u2019s world-class marketing campaign.<strong>&nbsp;<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-consumers-have-strikingly-specific-ai-aspirations\">3. Consumers Have Strikingly Specific AI Aspirations<\/h3>\n\n\n\n<p>That old paradigm \u201cif I had asked my customers what they wanted, they would have said a faster horse\u201d may be less applicable as modern consumers become more tech savvy and have easy access to powerful tools.<strong> <\/strong>Consumers don\u2019t necessarily grasp the technical fine points or legal guardrails about AI; but they are pretty clear about the experience they want.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li><strong>What consumers say:<\/strong><strong> \u201c<\/strong>If I could enter what I want to eat and if my fridge could use AI to analyze the ingredients I have, what I need from the shop, and then build a shopping cart I can review and order, that would be great,\u201d said a somewhat frequent 65-year-old user.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>So what<\/strong>: Because consumers are imagining new ways to use AI, they can help imagine and co-create breakthrough applications as part of clearly defined innovation processes.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Who\u2019s doing it well: <\/strong>Coca-Cola\u2019s Creations platform provides a space to engage consumers and capture their input for new product innovations. The Y3000 Flavor of the Future was created by leveraging consumer insight and the power of AI to drive engagement with Gen Z, the brand\u2019s growth target.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-in-the-eyes-of-consumers-chatgpt-is-only-the-beginning\">4. In the Eyes of Consumers, ChatGPT is Only the Beginning<\/h3>\n\n\n\n<p>The first killer app of the GenAI age, ChatGPT is incredibly powerful for consumers and among the most popular and frequently used apps. But consumers hope to use many other applications in the future, largely because they see the limits of ChatGPT; as one consumer told us, \u201cIt only takes me so far.\u201d In fact, they are looking for more nuanced, bespoke answers to the questions they need.&nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li><strong>What consumers say<\/strong>: \u201cI\u2019ve tried things like ChatGPT for trip itinerary planning. It\u2019s helpful but doesn\u2019t get that detailed. If I want to know details like the safest place to walk around as a woman, it can\u2019t give me that yet,\u201d said a high-frequency, 23-year-old user.&nbsp;<\/li>\n\n\n\n<li><strong>So what: <\/strong>Consumers want more precision, meaning businesses can develop bespoke solutions based on proprietary data and look to deliver on unique brand promises. Build, buy and partner \u2013 depending on the use case, each of those approaches can be viable.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Who\u2019s doing it well: <\/strong>Via a partnership with OpenAI, KAYAK used its historical travel database to train GPT-4, the large language model. The goal is to help users find travel experiences meeting their precise needs.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-consumers-are-paying-attention-to-how-businesses-talk-about-ai-nbsp\">5. Consumers Are Paying Attention to How Businesses Talk About AI&nbsp;<\/h3>\n\n\n\n<p>Consumers told us they want to hear about AI, but within preferred contexts and applications. If an experience is piloting or experimenting with AI, consumers appreciate a call out that it\u2019s AI, and that it\u2019s \u201cstill learning.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>Some consumers are annoyed by \u201coverly promotional\u201d language about AI; they are looking for authenticity and transparency instead. We also heard about the importance of brands communicating their commitments to use AI in ways that align to the organizational purpose and values \u2013 clear evidence of consumer interest in AI ethics.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li><strong>What consumers say: <\/strong>\u201cI\u2019m thinking about what brand do I want to support with AI? Who is investing and being thoughtful in terms of protection and checks? And which firms are brazenly advancing and not so worried about protection?\u201d said a high-frequency 23-year-old user.&nbsp;<\/li>\n\n\n\n<li><strong>So what: <\/strong>Because consumers are paying attention, brands should be deliberate in crafting intentional, authentic messaging around AI, presenting it in the moments that matter.<strong> <\/strong>The focus should be on explaining brand intentions and providing helpful and transparent guidance. For more ways Marketers can use AI, see our<a href=\"https:\/\/prophet.com\/2023\/10\/ai-in-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Four Ways to Maximize Value<\/a>&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Who\u2019s doing it well: <\/strong>S&amp;P Global is taking a holistic approach in positioning its brand for the age of AI. It\u2019s developing an AI brand narrative linked to its company purpose, designed to resonate across its wide array of audiences. From there, it\u2019s integrating clear, consistent messaging across all of its brand communications and experiences that stem from that positioning.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ethics-matter-on-the-road-ahead-nbsp\">Ethics Matter on the Road Ahead&nbsp;<\/h2>\n\n\n\n<p>Discussions of AI are incomplete without mentioning ethics. And, according to our research, all types of users \u2013 from cautious adopters to more pragmatic users \u2013 have AI ethics on their mind. The common theme is that ethics and brand intentions matter, though they will influence decisions differently in different contexts and for different users. Consumers aren\u2019t just blindly adopting every GenAI app; rather, they are thoughtfully considering and \u2013 in the case of power users \u2013 calculating where they want to spend their time and engagement.&nbsp;<\/p>\n\n\n\n<p>Imagine a world where multiple AIs work in the background to find bargains, negotiate better prices for consumers, and make smart purchase decisions. Or where personal assistants connect accounts and act on consumers\u2019 behalf across financial services, healthcare and other sectors, particularly with those companies that have cultivated trust with their AI deployments.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity phone:mt-32\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_580225d1195e92abd10e4fdfd80c816c\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Authors<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/lauren-papes\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/07\/Lauren-Papes.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Lauren Papes<\/p>\n                                        <p class=\"role\">Associate Partner <\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/chan-suh\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/suh.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Chan Suh<\/p>\n                                        <p class=\"role\">Senior Partner, Chief Digital Officer<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/chiaki-nishino\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/nishino.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Chiaki Nishino<\/p>\n                                        <p class=\"role\">Senior Partner, President<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        <nav class=\"social-links\">\n       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class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>Based on our research, we believe that futuristic vision may become reality much sooner than many brands expect. Consumers may not know precisely what&#8217;s coming next, but they seem well on their way to proactively figuring out how to embed AI more deeply in their lives. &nbsp;<\/p>\n\n\n\n<p>There\u2019s more to come as we complete and expand our research globally. <a href=\"https:\/\/prophet.com\/subscribe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe today<\/a> for access to our newsletter to be among the first to receive insights and ideas for how to better know and serve the AI Powered Consumer.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/connect\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                CONNECT WITH US <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" 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wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading h3\" id=\"h-related-thinking\"><strong>Related Thinking<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/thinking\/all-posts\/\">View All<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"carousel-container\" data-slide-show=\"3\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-37733\" class=\"tile-item post-37733 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-digital-transformation thinking_type-blogs thinking_sub_brand-luxury\" >\n    <a href=\"https:\/\/prophet.com\/de\/2026\/01\/ki-ist-der-luxus-fuer-alle-premiummarken-muessen-generationen-differenziert-ansprechen\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'KI ist der Luxus f\u00fcr alle: Premiummarken m\u00fcssen Generationen differenziert ansprechen' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/03\/Digital-CX_1D-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>KI ist der Luxus f\u00fcr alle: Premiummarken m\u00fcssen Generationen differenziert ansprechen<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 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class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/DigitalExperiences_1_C-Copy-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Prophet Hosts Talking Tacheles: A Candid Conversation on AI and Experience Design<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":386,"featured_media":4901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[6],"thinking_type":[14],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[719,112,114],"class_list":["post-34593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-digital-transformation","thinking_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Do Consumers Think About AI? | Prophet<\/title>\n<meta name=\"description\" content=\"New research reveals surprising perceptions and adoption patterns of AI with 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She helps enterprises drive their growth goals by enhancing business models, defining ecosystem strategies, and re-imagining customer experiences leveraging digital technologies and generative AI.\u200b Lauren\u2019s \u2018superpower\u2019 is in her ability to synthesize insights from customer needs, internal business strengths, and technology innovations to unlock new sources of value and identify opportunities for transformative growth. \u200b She is passionate about leading diverse, cross-functional teams, seamlessly integrating capabilities across insights, brand and UX design, data and technology. Her collaborative approach enables her to orchestrate enterprise-wide digital transformation.\u200b Lauren\u2019s relevant experience includes designing and executing service design models, crafting five-year digital strategy roadmaps, and defining both digital transformation visions and ecosystem strategies to future-proof businesses. \u200b Lauren holds a Bachelor's degree in International Business Administration from the University of North Carolina at Chapel Hill. During her education, she completed business courses at the Chinese University of Hong Kong and Copenhagen Business School.\u200b","url":"https:\/\/prophet.com\/author\/lauren-papes\/"}]}},"lang":"en","translations":{"en":34593},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/34593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/386"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=34593"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/34593\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/4901"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=34593"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=34593"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=34593"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=34593"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=34593"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=34593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}