{"id":34541,"date":"2024-07-10T13:32:30","date_gmt":"2024-07-10T13:32:30","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&p=34541"},"modified":"2024-07-10T16:53:02","modified_gmt":"2024-07-10T16:53:02","slug":"trustage","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/trustage\/","title":{"rendered":"CUNA Mutual Group Becomes TruStage\u00a0"},"content":{"rendered":"\n
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CASE STUDY<\/strong><\/h2>\n\n\n\n

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CUNA Mutual Group Becomes TruStage <\/h1>\n\n\n\n

Introducing a single powerful brand, from strategy to execution <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Challenge<\/strong><\/h2>\n<\/div>\n\n\n\n
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CUNA Mutual Group, a storied financial institution rooted in the credit union movement, has grown and diversified over its 80-year history. By 2021, it had become a $5 billion mutual insurance company providing services to credit unions, their members and other financial institutions. But while it delivered many products and services, it did so by using many different brands. CUNA Mutual Group wanted a unified strategy that matched its ambition, enabling it to continue its growth trajectory.<\/p>\n\n\n\n

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Solutions<\/strong><\/h2>\n<\/div>\n\n\n\n
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To develop their vision for the future, CUNA Mutual Group partnered with Prophet, leveraging our interdisciplinary approach to craft a single-brand strategy, marrying the enterprise\u2019s strong history with its growth ambitions. <\/p>\n\n\n\n

This cross-functional team started with a clarified purpose for the enterprise, including the brand\u2019s promise and principles. Using this distilled North Star, the organization now had somewhere to turn to ensure product-level value propositions align with core values and its plans for the future. <\/p>\n\n\n\n

TruStage, CUNA Mutual Group\u2019s successful insurance brand, emerged as the answer. TruStage\u202fillustrates how the company builds on trust, helping customers and\u202fthe people they serve confidently navigate every stage of their financial journey.  <\/p>\n\n\n\n

Prophet worked closely with the company as it activated the new TruStage brand, finding ways to elevate and expand this brand for all stakeholders. <\/p>\n\n\n\n

A core component of this approach involved equipping teams with the tools to pursue continued growth. That entailed bringing the new brand to life with comprehensive training to support employees. We created inspiring activations, designing immersive digital and physical employee experiences deployed during launch week, and giving them everything they need to carry the momentum forward. We also produced a comprehensive external brand campaign, including creative assets and tactical media plan, for the launch.  
 
All told, Prophet delivered:   <\/p>\n\n\n\n