{"id":34351,"date":"2024-06-03T21:24:33","date_gmt":"2024-06-03T21:24:33","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&#038;p=34351"},"modified":"2025-09-08T20:37:52","modified_gmt":"2025-09-08T20:37:52","slug":"personifyhealth-launching-a-new-personalized-health-platform-company","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/personifyhealth-launching-a-new-personalized-health-platform-company\/","title":{"rendered":"Personify Health"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading h5 has-text-color\" id=\"h-case-study\" style=\"color:#22ffab\"><strong>CASE STUDY<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h1\">Personify Health<\/p>\n\n\n\n<p class=\"h3\">Creating a bold new healthcare brand that puts people at the center&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-33443\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/PH_Web_Hero.jpg\" data-object-fit=\"cover\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#d4bb7e\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n\n\n\n<div style=\"height:400px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div style=\"height:400px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h3\"><strong>Challenge<\/strong><\/p>\n\n\n\n<p class=\"h2\">How do you build and launch a first-of-its-kind health and wellbeing company? <\/p>\n\n\n\n<p class=\"h2\">A company that brings together two leading players, who serve different audiences with different capabilities, and compete with different competitors?&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p>We asked ourselves these questions when we were chosen to create the brand strategy and expression for the merger of Virgin Pulse (a leading digital-first health and wellbeing company) and HealthComp (the largest independent health-plan administrator).<\/p>\n\n\n\n<p>The new company was formed to tackle increasing healthcare costs and complexity with an innovative, holistic approach, offering health benefits administration, engaging wellbeing programs, data-backed analytical tools, and concierge-level service\u2014all on one platform.&nbsp;&nbsp;<\/p>\n\n\n\n<p>From how to go to market, to what name to use, to how to bring the brand to life, one answer emerged and guided us throughout the work: it\u2019s all about the people. Partnering with leaders from the combined organization, we created the new brand that was publicly unveiled in February 2024.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/DLjJyNQFBAW9d5DJ7GpTVJ.jpg\"  data-uuid=\"DLjJyNQFBAW9d5DJ7GpTVJ\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h3\"><strong>Solutions<\/strong><\/p>\n\n\n\n<p>After careful analysis\u2014conducted in partnership with New Mountain Capital and executive stakeholders\u2014that modeled the upside value, risk, and costs of different scenarios, the team decided to part from the iconic \u201cVirgin\u201d brand in favor of a new name that signaled a bold strategic shift.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-group mobile:hidden\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Once the decision was made to migrate to a new brand, we had to bring it to life. It was clear that a company offering a first-in-kind combination of solutions needed a first-in-kind way to describe itself. Centering on the strengths of personalization, connectivity, and engagement, we coined the term \u201cpersonalized health platform,\u201d combining these ideas with key differentiators (integrated tech and scalability) to describe the new category. The brand strategy brought forward this idea, positioning the brand around a bold purpose to engage and empower people to lead healthier lives.&nbsp;<\/p>\n\n\n\n<p>From there we explored numerous territories and styles before ultimately selecting the name Personify Health, which emphasizes the company\u2019s commitment to bringing more humanity to a category that is too often lacking it. The name was supported with a new tagline, \u201cBecause health is personal\u201d and a bold new verbal identity. The brand voice and messaging strategies were modular enough to flex for various audiences and content types and felt freshly disruptive to break from the informative, serious expressions of their competitive set while underscoring the company\u2019s credibility.&nbsp;<\/p>\n\n\n\n<p>Building on the people-first approach, our team crafted the visual identity with an emotive brandmark that acts both as a monogram for the logo and the personification of the brand. With an ability to flex between a bolder, consumer approach and a more measured B2B expression, the rest of the visual identity was designed to feel empowering, highlight the uniqueness of our audiences, and stand out. We developed a color palette around a distinctive yellow to convey warmth and optimism.&nbsp;&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"phone:hidden\">Once the decision was made to migrate to a new brand, we had to bring it to life. It was clear that a company offering a first-in-kind combination of solutions needed a first-in-kind way to describe itself. Centering on the strengths of personalization, connectivity, and engagement, we coined the term \u201cpersonalized health platform,\u201d combining these ideas with key differentiators (integrated tech and scalability) to describe the new category. The brand strategy brought forward this idea, positioning the brand around a bold purpose to engage and empower people to lead healthier lives.&nbsp;<\/p>\n\n\n\n<p class=\"phone:hidden\">From there we explored numerous territories and styles before ultimately selecting the name Personify Health, which emphasizes the company\u2019s commitment to bringing more humanity to a category that is too often lacking it. The name was supported with a new tagline, \u201cBecause health is personal\u201d and a bold new verbal identity. The brand voice and messaging strategies were modular enough to flex for various audiences and content types and felt freshly disruptive to break from the informative, serious expressions of their competitive set while underscoring the company\u2019s credibility.&nbsp;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"phone:hidden\">Building on the people-first approach, our team crafted the visual identity with an emotive brandmark that acts both as a monogram for the logo and the personification of the brand. With an ability to flex between a bolder, consumer approach and a more measured B2B expression, the rest of the visual identity was designed to feel empowering, highlight the uniqueness of our audiences, and stand out. We developed a color palette around a distinctive yellow to convey warmth and optimism.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/PH_Web_Logo.jpg\" alt=\"\" class=\"wp-image-33445\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1164\" height=\"1366\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/06\/PH_Web_LogoUse_Final.gif\" alt=\"\" class=\"wp-image-34648\" style=\"object-fit:cover\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hiddden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The new visual and verbal expression is being used across an array of functions, from mobile apps to tradeshow environments. Prophet also designed and developed the new website in partnership with the Personify Health team. The site was designed to reach different audiences, across markets, with varying priorities\u2014all while telling a unified brand story to drive more leads.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/PH_Web_PPT.jpg\" alt=\"\" class=\"wp-image-33447\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image alignfull size-full\"><img decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/PH_Web_Wallposting.jpg\" alt=\"\" class=\"wp-image-33448\" \/><\/figure>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h3\"><strong>Results<\/strong><\/p>\n\n\n\n<p>In early 2024, the rebranding was publicly announced and garnered overwhelmingly positive reactions, especially from a key stakeholder audience: the employees of both legacy brands.&nbsp;Employees rallied around the new name, positioning and expression. Customers and prospects showed interest too, with many reaching out with questions and partnership inquiries.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list disc\">\n<li>\u201cI love it. [Personalization, patient- and people-centricity]\u2014all things the industry can use more of.\u201d \u2013 Industry analyst from Gartner reacting to the launch&nbsp;<\/li>\n\n\n\n<li>&#8220;Celebrating both the great name (which is hard to do these days!) and the great combination you\u2019ve forged. Onward to continuing the bold mission to support people in their best health.&#8221; \u2013 Health economist&nbsp;&nbsp;<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-align-left h1\">6.1M+<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p>impressions driven by 10 original media articles within the first two weeks (with an exclusive feature in Fierce Healthcare, and coverage in Digital HealthWire, Endpoints, FirstWord HealthTech, HIStalk, MobiHealthNews, Providence Business First, and more)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"has-text-align-left h1\">12k+<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p>impressions of CEO Chris Michalak\u2019s LinkedIn announcement after&nbsp;8 hours, including 600+ reactions, comments, and shares<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/REYWg9KVNWdxn21fiFMbnB.jpg\"  data-uuid=\"REYWg9KVNWdxn21fiFMbnB\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Prophet\u2019s&nbsp;interdisciplinary teams worked together to launch the brand and website in rapid time. Our ability to deliver speed-to-impact was enabled by our collaborative partnership with Personify Health\u2019s key decision makers, including Chief Executive Officer Chris Michalak, Chief Marketing Officer Erica Sniad Morgenstern, and private equity owners at New Mountain Capital. The full brand migration will be complete by early 2025.&nbsp;<\/p>\n\n\n\n<p>This work not only resonated with consumers and the market\u2014it also aligned seamlessly with New Mountain Capital\u2019s thesis, validating brand as a lever for accelerated value creation.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/PH_Web_Office.jpg\" alt=\"\" class=\"wp-image-33446\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"h2\">&#8220;Our company\u2019s strengths around personalization, human centricity, and partnerships provide compelling and differentiated opportunities for the new brand. Personify Health emphasizes our commitment to creating health experiences that put people at the center of every interaction. This was an incredibly rewarding project with unbelievable talent and support from Prophet, our CEO Chris Michalak, and others.&#8221;<\/p>\n\n\n\n<p><strong>Erica Sniad Morgenstern<\/strong><br>CMO<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-related-case-studies\"><strong>Related Case Studies<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/work\/case-studies\/\">VIEW ALL<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<div class='tile-blocks'>\n<div id=\"post-37710\" class=\"tile-item post-37710 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-technology-telecom\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/20-minuten-digital-transformation-for-switzerlands-most-read-news-brand\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', '20 Minuten' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/01\/0_Hero-Image-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>20 Minuten<\/span><\/caption><h3 class='entry-title'>\nA digital-first transformation&nbsp;for&nbsp;Switzerland\u2019s most-read news brand\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37512\" class=\"tile-item post-37512 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/ubs-how-brand-defined-new-growth-era\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'UBS' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-1199x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>UBS<\/span><\/caption><h3 class='entry-title'>\nFrom integration to inspiration: how brand defined UBS\u2019s new era\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37534\" class=\"tile-item post-37534 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-b2b case_study_industries-technology-telecom\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/a-brand-refresh-for-a-logistics-business-making-moves-in-decarbonization\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Kalmar' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/1-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Kalmar<\/span><\/caption><h3 class='entry-title'>\nA brand refresh for a logistics business making moves in decarbonization&nbsp;\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        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