{"id":33601,"date":"2023-10-16T17:06:53","date_gmt":"2023-10-16T17:06:53","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&p=33601"},"modified":"2023-10-20T10:14:21","modified_gmt":"2023-10-20T10:14:21","slug":"swiss-re-de","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/de\/case-studies\/swiss-re-de\/","title":{"rendered":"Swiss Re"},"content":{"rendered":"\n
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CASE STUDY<\/strong><\/h2>\n\n\n\n

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Swiss Re<\/h1>\n\n\n\n

Die Marke in einer sich rasch ver\u00e4ndernden Welt zukunftssicher machen<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Die Herausforderung<\/strong> <\/strong><\/h2>\n<\/div>\n\n\n\n
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Die Welt ver\u00e4ndert sich grundlegend – und das betrifft auch die Art der Versicherung und R\u00fcckversicherung. Swiss Re, ein weltweit f\u00fchrender Anbieter in diesem Bereich, hat erkannt, dass sich die Anforderungen von Kunden und Partnern aufgrund von Klimawandel, zunehmender Digitalisierung und Datennutzung sowie neuen Risiken und disruptiven Wettbewerbern ver\u00e4ndert haben.<\/p>\n\n\n\n

Swiss Re hatte bereits die Gesch\u00e4ftsstrategie angepasst, um diesen neuen Herausforderungen und der sich ver\u00e4ndernden Risikolandschaft besser gerecht zu werden. Mit der neuen kundenorientierten Gesch\u00e4ftsstrategie war es entscheidend, dass die Swiss Re Marke ihre Zielgruppen noch besser anspricht und \u00fcberzeugt.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Unsere L\u00f6sung<\/strong> <\/strong><\/h2>\n<\/div>\n\n\n\n
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Prophet hat Swiss Re geholfen, die Markenstrategie neu zu gestalten. Dies beinhaltete eine Aktualisierung der Markenpositionierung, eine Weiterentwicklung der visuellen Identit\u00e4t und die Einf\u00fchrung einer neuartigen Audiomarke. In enger Zusammenarbeit mit den verschiedenen, globalen Swiss Re Teams und mit einem tiefgehenden Verst\u00e4ndnis f\u00fcr die Herausforderungen, vor denen die Marke stand, entwickelten wir eine relevantere und differenziertere Marktpr\u00e4senz.  <\/p>\n\n\n\n

Die \u00fcberarbeitete Markenpositionierung reflektiert nun das dynamische, digital ausgerichtete Swiss Re und zeigt die Wachstumsziele des Unternehmens auf. Diese einzigartige Positionierung betont die St\u00e4rken von Swiss Re in den Bereichen Technologie und Innovation, Datenanalyse und gesellschaftlich, verantwortungsvoller F\u00fchrung, um den neuen Risikotypen besser gerecht zu werden und gleichzeitig neue Talente und Partner zu gewinnen.<\/p>\n\n\n\n

Um die neue Markenstrategie zu unterst\u00fctzen, haben wir die visuelle Identit\u00e4t erweitert, um alle Aspekte unseres Gesch\u00e4fts zu repr\u00e4sentieren und ein Gef\u00fchl von \u201eEinheit\u201c in der heutigen digitalen Welt zu schaffen. Wir haben mit dem Swiss Re Team zusammengearbeitet und die Identit\u00e4t mit verschiedenen Designelementen zum Leben erweckt, darunter speziell angefertigte Bilder, die symbolisieren, wie Swiss Re Fortschritt f\u00f6rdert und ihre einzigartige Sicht auf die Welt vorantreibt. Au\u00dferdem haben wir – was f\u00fcr eine B2B-Marke ungew\u00f6hnlich ist – eine Audiomarke eingef\u00fchrt, um den richtigen Ton zu treffen und der Marke einen moderneren Ausdruck zu verleihen.<\/p>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n

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Ergebnisse<\/strong> <\/strong><\/h2>\n<\/div>\n\n\n\n
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Ausgezeichnet mit dem renommierten \u201eRed Dot Design Award\u201c im Jahr 2022 und dem \u201eGerman Brand Award\u201c im Jahr 2023, unterstreicht die aufgefrischte Marke die f\u00fchrende Position von Swiss Re in der Branche als zukunftsorientiertes Unternehmen, das Top-Talente anzieht, sich von der Konkurrenz abhebt und neue Chancen nutzt.<\/p>\n\n\n\n

Der neue Auftritt kommt nicht nur intern gut an, sondern auch bei den Mitarbeitern, die den Gedanken der \u201eEinheit” noch st\u00e4rker zum Ausdruck bringen.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u201eProphet\u2018s einzigartiger Ansatz f\u00fcr strategisches Design hat der Marke einen zeitgem\u00e4\u00dferen und anspruchsvolleren Ausdruck verliehen. Wir k\u00f6nnten nicht stolzer auf das Ergebnis sein.”<\/p>\n\n\n\n

Dr. Jan Dietrich M\u00fcller<\/strong>
Head Group Communications, Managing Director<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Verwandte Fallstudien<\/strong><\/h2>\n<\/div>\n\n\n\n
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<\/a><\/a>ALLE ANSEHEN<\/a><\/p>\n<\/div>\n<\/div>\n\n\n

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\n\n 20 Minuten<\/span><\/caption>

\nA digital-first transformation for Switzerland\u2019s most-read news brand\n<\/h3>\n
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\n\n UBS<\/span><\/caption>

\nFrom integration to inspiration: how brand defined UBS\u2019s new era\n<\/h3>\n
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\n\n Kalmar<\/span><\/caption>

\nA brand refresh for a logistics business making moves in decarbonization \n<\/h3>\n
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