{"id":32712,"date":"2023-06-09T17:22:47","date_gmt":"2023-06-09T17:22:47","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&p=32712"},"modified":"2025-08-07T17:09:51","modified_gmt":"2025-08-07T17:09:51","slug":"vialto-partners","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/vialto-partners\/","title":{"rendered":"Vialto Partners"},"content":{"rendered":"\n
\n
\n \n\n
\n
\n

CASE STUDY<\/strong><\/h2>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n

Vialto Partners<\/h1>\n\n\n\n

Helping a 170-year-old brand gain new ground in global mobility\u200b<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n
\"\"<\/span>
\n

<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n
\"\"<\/span>
\n

<\/p>\n\n\n\n

<\/div>\n\n\n\n
<\/div>\n<\/div><\/div>\n\n\n\n
\n
\n \n\n
\n
\n

Challenge<\/strong><\/h2>\n<\/div>\n\n\n\n
\n

Pricewaterhouse Coopers (PwC) has been a well-respected professional services network and thought leader for over 170 years. In response to the rapidly changing needs of global workforces\u2014and in partnership with a Private Equity sponsor\u2014PwC identified a unique opportunity to unlock greater value through the spin-out of a dedicated global mobility business. So we combined Vialto Partners\u2019 vast global reach and institutional credibility with the vigor, speed, and ambition of a CD&R Capital -backed NewCo\u2014creating a hybrid solution designed to capture growth and maximize enterprise value from day one.\u00a0<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

Solutions<\/strong><\/h2>\n<\/div>\n\n\n\n
\n

As part of the Vialto launch, we weren\u2019t just launching a website\u2014we were building the brand foundation for a newly independent, CD&R Capital-backed company. Following a comprehensive discovery phase, a key finding among Vialto\u2019s employees and clients was the deep belief that global mobility has the power to be a force for good. Guided by both cultural insight and investor ambition, we helped Vialto Partners shift their frame of reference from offering Global Mobility Services to Global People Solutions\u2014supporting the firm\u2019s human-centric mission and expanding the brand\u2019s relevance and commercial scope.\u00a0<\/p>\n\n\n\n

The MVP site comprehensively positioned\u202fVialto Partners as trusted experts\u2014critical for a Private Equity-led spin-out aiming to reassure clients and accelerate market credibility. That effort began with the name. The\u202fNewCo\u202fbrand name needed to be forward-looking and communicate\u202fthe company\u2019s ambition while honoring the legacy and expertise that shaped it. The crossbar of the \u201cA\u201d in Vialto evokes a bridge, depicting a sense of connection and upward momentum, while the bespoke and extended typeface conveys a sense of gravitas, trust, and expertise\u2014striking the right balance between innovation and stability.\u00a0<\/p>\n\n\n\n

For the website, we laid out the Vialto story in a scannable, hierarchical way that unfolded a breadth of offerings\u2014reassuring potential clients, investors, and partners that although this was a new company, it was far from an unknown entity. We established a future-ready design system that could scale with the business\u2014essential to the Private Equity sponsor\u2019s growth thesis\u2014while maintaining accessibility best practices throughout. Then we built day-one launch anticipation through commercials, sizzle and campaign videos, paid search, and a variety of content across social media outlets\u2014driving visibility, engagement, and early pipeline momentum.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n

\n
\n \n\n
\n
\n
\n
\n \n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n <\/div>\n <\/div>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n
\n
\n \n\n
\n
\n

Results<\/strong><\/h2>\n<\/div>\n\n\n\n
\n

With proven results from the first phase, we are currently working on their 2.0 launch and beyond. We continue to interview stakeholders to get a holistic view of what works, what needs improvement and business goals that the web experience should address.\u202f\u202f <\/p>\n\n\n\n

A three-phase road map was developed to design and implement a strategic taxonomy system and to introduce languages and customized content for different global regions. Thus, further personalizing and improving the user experience for Vialto Partner\u2019s customers. <\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\n

Impact<\/strong><\/h2>\n<\/div>\n\n\n\n
\n

48M<\/p>\n\n\n\n

Viewable impressions 2.5 months after launch<\/p>\n<\/div>\n\n\n\n

\n

79%<\/p>\n\n\n\n

Increase of traffic within 3 months from launch MoM <\/p>\n<\/div>\n\n\n\n

\n

100+<\/p>\n\n\n\n

Interactions 2.5 months after launch<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n <\/article>\n<\/section>\n\n\n\n

\n
\n \n\n
\n
\n
\n
\n