{"id":32673,"date":"2023-06-28T18:02:57","date_gmt":"2023-06-28T18:02:57","guid":{"rendered":"https:\/\/prophet.com\/?post_type=case-studies&#038;p=32673"},"modified":"2024-08-01T18:56:56","modified_gmt":"2024-08-01T18:56:56","slug":"mineral","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/mineral\/","title":{"rendered":"Mineral"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading h5 has-text-color\" id=\"h-case-study\" style=\"color:#22ffab\"><strong>CASE STUDY<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-mineral\">Mineral<\/h1>\n\n\n\n<p class=\"h3\">Helping a stealth-mode X project \u201cgraduate\u201d into a stand-alone Alphabet company&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull is-light phone:hidden\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><video class=\"wp-block-cover__video-background intrinsic-ignore\" autoplay muted loop playsinline src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/WML_TealonEmerald.mp4\" data-object-fit=\"cover\"><\/video><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n\n\n\n<div style=\"height:500px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignfull mobile:hidden\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1334\" class=\"wp-block-cover__image-background wp-image-33058\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Mobile-Hero.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Mobile-Hero.jpg 750w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Mobile-Hero-337x600.jpg 337w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Mobile-Hero-450x800.jpg 450w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Mobile-Hero-607x1080.jpg 607w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n\n\n\n<div style=\"height:500px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><em>To discover more about the magic of Mineral, visit their <a href=\"https:\/\/mineral.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">website<\/a>.<\/em><\/p>\n\n\n\n<p>Mineral is developing artificial intelligence that can transform agricultural data into understanding to increase the resilience of the planet\u2019s food production systems.&nbsp;Founded in 2017 as a bet within Alphabet\u2019s X, the \u201cmoonshot factory,\u201d Mineral had a planet-sized ambition and the technology and talent to get there. It also needed a partner to help them craft the market presence needed to launch\u2014and grow\u2014as a stand-alone company.&nbsp;<\/p>\n\n\n\n<p>Mineral chose Prophet as its end-to-end partner to launch a brand to represent Alphabet\u2019s commitment to sustainable agriculture. In January 2023, Mineral successfully \u201cgraduated\u201d as a stand-alone company and is already making an impact on the food system humankind needs to survive.&nbsp;<\/p>\n\n\n\n<p>The stakes couldn\u2019t be higher. If humanity doesn\u2019t change how we produce food, then, by 2050, feeding the population will clear most of the world\u2019s remaining forests and push the earth\u2019s temperature past its 1.5\u00b0C warming limit.&nbsp;But innovating farming practices to be more resilient and ensure our planet can provide for lifetimes to come is complex. The diversity of the ag value chain and its industry practices have not been data-rich nor shared across silos\u2014let alone globally\u2014for the last century.&nbsp;The agriculture industry is at a juncture where data-informed decision-making is required to innovate key efforts like traceability and demand forecasting.&nbsp;<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n <div class=\"carousel-container\" data-slide-show=\"1\">\n    <div class=\"carousel-inner-container\">\n        \n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2801\" height=\"1501\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_04.jpg\" alt=\"\" class=\"wp-image-32810\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_04.jpg 2801w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_04-600x322.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_04-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_04-768x412.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_04-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_04-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_04-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 2801px) 100vw, 2801px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_02.jpg\" alt=\"\" class=\"wp-image-32808\" width=\"1416\" height=\"758\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_02.jpg 2801w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_02-600x322.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_02-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_02-768x412.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_02-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_02-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_02-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 1416px) 100vw, 1416px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2801\" height=\"1501\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_03.jpg\" alt=\"\" class=\"wp-image-32809\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_03.jpg 2801w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_03-600x322.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_03-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_03-768x412.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_03-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_03-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/06\/Mineral_Case_ImageCarousel-A_03-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 2801px) 100vw, 2801px\" \/><\/figure>\n\n\n    <\/div>\n <\/div><!-- .carousel-container -->\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\"><strong>Solutions<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li>Mineral is reimagining how food is produced more resiliently and sustainably by turning a world\u2019s worth of agricultural data into new understanding.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>They\u2019re working relentlessly with partners across the ag value chain to enable every farmer, researcher, crop breeder, and advisor to overcome the challenges they face, and build a more productive food system\u2014together.\u202f&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"h5\">\u201cMineral&#8217;s ambition is not about adding technology to agriculture. It&#8217;s about helping adapt the agriculture system to a changing climate and switch to a more sustainable path. We\u2019re doing so by leveraging AI to deeply understand the plant world and unlock the possibilities of embracing complexity.\u201d<\/p>\n<cite>Elliott Grant, Chief Executive Officer, Mineral&nbsp;<\/cite><\/blockquote>\n\n\n\n<p>Mineral is unique: while within the Alphabet ecosystem, it has the freedom to navigate the realities of being an early-stage company. It has the permission to build boldly, from the ground-up.&nbsp;<\/p>\n\n\n\n<p>In addition to a strong brand, to show up in the world as an independent Alphabet company, Mineral needed a modern marketing organization to drive momentum and, ultimately, commercial success. Prophet helped Mineral leadership drive a stake in the ground\u2014navigating through the foundational commercial realities of launching a business.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"h5\">\u201cProphet helped us lay the brand foundation to mature from experimentation to commercialization and share with the world who Mineral really is. Prophet quickly diagnosed our brand needs, our in-market ambition, and the road that would get us there. They not only asked the right questions about our go-to-market approach, they also weren\u2019t afraid to iterate with us; Prophet felt like an extension of our team.\u201d <\/p>\n<cite>Elliott Grant<\/cite><\/blockquote>\n\n\n\n<p>Prophet kicked off in March 2022 with a \u201cgraduation\u201d checklist, which included building the business, brand, and marketing foundations to define, position, and externalize themselves to partners across the ag value chain and the world:&nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>Developing a thoughtful business strategy and visual and verbal brand, rooted in research to uncover key industry and customer insights to determine how best to position Mineral in the AgTech space.&nbsp;<\/li>\n\n\n\n<li>Externalizing the brand, mission, and vision on internal and external channels, including Alphabet-internal announcements and spotlights at high-profile events.&nbsp;<\/li>\n\n\n\n<li>Identifying and integrating the tech stack required to stand-up, design, and operationalize owned digital channels as they scale.&nbsp;<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"h5\">\u201cThere are nuances of being an Alphabet company. Prophet took a true partnership approach to helping us navigate our launch strategy and execution, which required flexibility and a willingness to take feedback and adapt to our needs. After only a few weeks, the Prophet team had a firm grasp of who we were and who we aspired to be. They cleared the way for us and were patient every step of the way.\u201d <\/p>\n<cite>Megan Fallon, Marketing Lead, Mineral <\/cite><\/blockquote>\n\n\n\n<p>Throughout the partnership, Mineral realized they would need so much more to achieve their goals, which included:&nbsp;<\/p>\n\n\n\n<p>1. Co-developing and co-authoring a rich pipeline of content with various business area leaders to continuously position Mineral as a reputable thought leader in ag.&nbsp;<\/p>\n\n\n\n<p>2. Building muscles across the full commercial spectrum (e.g., developing multi-purpose sales materials for marketing teams and business development teams).&nbsp;<\/p>\n\n\n\n<p>3. Supporting product teams with market-facing customer knowledge to inform portfolio strategy and feature development decisions. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"h5\">\u201cProphet has shown aptitude not only for delivering brand and marketing assets, but also for helping our teams build the muscles required to grow and run the commercial side of our business.\u201d &nbsp;<\/p>\n<cite>Megan Fallon<\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n <div class=\"carousel-container\" data-slide-show=\"1\">\n    <div class=\"carousel-inner-container\">\n        \n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_01-1493x800.jpg\" alt=\"\" class=\"wp-image-33252\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_01-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_01-600x322.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_01-768x412.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_01-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_01-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_01-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_02-1493x800.jpg\" alt=\"\" class=\"wp-image-33254\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_02-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_02-600x322.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_02-768x412.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_02-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_02-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_02-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_03-1493x800.jpg\" alt=\"\" class=\"wp-image-33255\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_03-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_03-600x322.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_03-768x412.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_03-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_03-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_03-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_04-1493x800.jpg\" alt=\"\" class=\"wp-image-33256\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_04-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_04-600x322.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_04-768x412.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_04-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_04-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_04-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_05-1493x800.jpg\" alt=\"\" class=\"wp-image-33257\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_05-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_05-600x322.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_05-768x412.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_05-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_05-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/Mineral_Case_ImageCarousel-B_05-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\" \/><\/figure>\n\n\n    <\/div>\n <\/div><!-- .carousel-container -->\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\"><strong>Results<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Together, we crafted a business and brand identity that embraces the complexity of our agriculture ecosystems and showcases how Mineral\u2019s breakthrough technology can create a more sustainable and productive food production system for our future.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"h5\">\u201cAs our product portfolio matures, our Mineral x Prophet team continues to add value through sourcing customer insights that inform commercial and product decisions.\u201d <\/p>\n<cite>Elliott Grant<\/cite><\/blockquote>\n\n\n\n<p>Beyond graduation, Mineral continues to work with Prophet in its first year: prioritizing joint product-commercial goals, executing in-market activations, co-authoring content strategy (incl. thought leadership), conducting market-back research, and enhancing website features\u2014all in close partnership with teams on the ground to reflect pivots as the company tests, learns, and grows.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:36%\">\n<h2 class=\"wp-block-heading\"><strong>Impact<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25.86%\">\n<p class=\"h1\">+7k<\/p>\n\n\n\n<p>impression in the first 24 hours<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25.86%\">\n<p class=\"h1\">10<\/p>\n\n\n\n<p>press articles published on graduation day alone<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"h1\">+7%<\/p>\n\n\n\n<p>engagement rate on first post (vs. -2% benchmark)<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\"><strong>Client Testimonial<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-color has-text-color is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"h2\">\u201cOur relationship with Prophet has continued to evolve alongside the progression and positioning of our business in market. The team deeply understands what we are trying to do\u2014and are so passionate about it. We\u2019ve been fortunate to have them.\u201d<\/p>\n\n\n\n<p><strong>Megan Fallon<\/strong><br>Marketing Lead, Mineral<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-related-case-studies\"><strong>Related Case Studies<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/work\/case-studies\/\">VIEW ALL<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<div class='tile-blocks'>\n<div id=\"post-37710\" class=\"tile-item post-37710 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-technology-telecom\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/20-minuten-digital-transformation-for-switzerlands-most-read-news-brand\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', '20 Minuten' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/01\/0_Hero-Image-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>20 Minuten<\/span><\/caption><h3 class='entry-title'>\nA digital-first transformation&nbsp;for&nbsp;Switzerland\u2019s most-read news brand\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37512\" class=\"tile-item post-37512 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/ubs-how-brand-defined-new-growth-era\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'UBS' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-1199x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>UBS<\/span><\/caption><h3 class='entry-title'>\nFrom integration to inspiration: how brand defined UBS\u2019s new era\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37534\" class=\"tile-item post-37534 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-b2b case_study_industries-technology-telecom\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/a-brand-refresh-for-a-logistics-business-making-moves-in-decarbonization\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Kalmar' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/1-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Kalmar<\/span><\/caption><h3 class='entry-title'>\nA brand refresh for a logistics business making moves in decarbonization&nbsp;\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item --><\/div><!-- .tiles -->\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"featured_media":32680,"template":"","case_study_topic":[266],"case_study_industries":[308],"case_study_company":[276],"case_study_capability":[],"class_list":["post-32673","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_study_topic-growth-strategy","case_study_industries-technology-telecom","case_study_company-prophet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helping a stealth-mode X project \u201cgraduate\u201d into a stand-alone Alphabet company | Prophet<\/title>\n<meta name=\"description\" content=\"Learn how Prophet helped Mineral graduate to a stand-alone company by developing a business and brand identity to support its large-scale public launch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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