{"id":29321,"date":"2022-09-02T12:04:00","date_gmt":"2022-09-02T12:04:00","guid":{"rendered":"https:\/\/prophet.com\/?p=29321"},"modified":"2023-12-04T18:36:00","modified_gmt":"2023-12-04T18:36:00","slug":"the-future-of-purpose-driven-branding","status":"publish","type":"post","link":"https:\/\/prophet.com\/2022\/09\/the-future-of-purpose-driven-branding\/","title":{"rendered":"The Future of Purpose-Driven Branding"},"content":{"rendered":"\n
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BOOK<\/strong><\/p>\n<\/div>\n\n\n\n

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The Future of Purpose-Driven Branding<\/h1>\n\n\n\n

BY DAVID AAKER<\/p>\n\n\n\n

Read the book to learn five branding \u201cmust-dos\u201d to guide, inspire and enable effective communication of the social purpose and program.  <\/p>\n\n\n\n

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Summary<\/h2>\n\n\n\n

Winners in the future will embrace social program leadership \u2026 or fade into irrelevance with customers, investors and employees. It\u2019s not enough for companies to commit to reducing energy or have an ad hoc budget for grants and volunteering. The world needs the resources and agility of large businesses to address existential threats in society with imaginative and impactful programs. <\/p>\n\n\n\n

In his book, \u201cThe Future of Purpose-Driven Branding,\u201d branding expert David Aaker shows a pathway to business social leadership that include four strategies:  <\/p>\n\n\n\n