{"id":293,"name":"Jackie Wilhelm","url":"","description":"Jackie is an Associate Partner in the New York office. She is passionate about helping companies chart out demand-led growth strategies. As a leader in our Brand &amp; Activation platform, she champions the role of brand as a growth asset and engine in an organization\u2019s strategy.\r\n\r\nWhile at Prophet, she has worked on numerous customer strategy, portfolio and offer strategy and brand strategy initiatives across a variety of consumer product, technology and B2B organizations. Her work has helped bring new brands, new offers, and new innovations to market for some of the largest global organizations as well as PE-backed companies.\r\n\r\nBefore joining Prophet, Jackie worked at Kantar Consulting, where she led customer and portfolio strategy engagements for organizations including Danone, Anheuser Busch and Optum. She previously spent several years in Investment Strategy and earned her CFA designation. \r\n\r\nJackie received a B.S. in Economics from  Tulane University. 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