{"id":29199,"date":"2022-08-25T13:56:24","date_gmt":"2022-08-25T13:56:24","guid":{"rendered":"https:\/\/prophet.com\/?p=29199"},"modified":"2022-08-25T14:09:18","modified_gmt":"2022-08-25T14:09:18","slug":"a-human-centered-approach-to-digital-transformation","status":"publish","type":"post","link":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/","title":{"rendered":"A Human-Centered Approach to Digital Transformation"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\">\n<p class=\"h5 has-text-color\" style=\"color:#00ffb5\"><strong>VIDEO<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"h2 has-white-color has-text-color wp-block-heading\">A Human-Centered Approach to Digital Transformation<\/h1>\n\n\n\n<p>The point of digital transformation is not to become more digital; it is to become a better company.<\/p>\n\n\n\n<p>2 min<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/f4bAzSoE36cAwgvptE1gcL.jpg\"  data-uuid=\"f4bAzSoE36cAwgvptE1gcL\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>Chan Suh, chief digital officer at Prophet, says that technology-led digital transformations often fall short of the intended impact. Instead, it should be steered by a purpose-led mission. At Prophet, we pull together our range of capabilities and expertise to help our clients transform from within. Learn more about Prophet\u2019s approach to digital transformation&nbsp;<a href=\"https:\/\/prophet.com\/2021\/10\/unlock-growth-with-digital-convergence\/\" target=\"_blank\" rel=\"noreferrer noopener\">in this blog.<\/a><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Digital Transformation at Prophet<\/h3>\n\n\n\n<p id=\"isPasted\">Prophet is a convergence accelerator and purpose-led transformation consultancy that will help you reimagine your firm, integrate and scale digital investments and drive real, defensible growth. We believe that to accelerate convergence we take your existing assets \u2013 such as data, brand, culture, business models \u2013 reimagine them for today\u2019s customers and employees and look for new ways to integrate capabilities and talent with a reimagined sense of purpose. Then, we drive towards scale.<\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/connect\/\">Get in touch today<\/a> if you\u2019d like to learn how to bring digital convergence moves to grow your organization.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div id=\"sidebar-block_61aacf339b8ae\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Featured<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/chan-suh\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/suh.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Chan Suh<\/p>\n                                        <p class=\"role\">Senior Partner, Chief Digital Officer<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        <nav class=\"social-links\">\n            <h3 class=\"title\">Share<\/h3>\n            <ul class=\"social-icons\">\n                <li class=\"icon\"> \n                    <a href=\"#\" target=\"_blank\" class=\"linkedin sharer\"><span class=\"icon-linkedin\" style=\"right: 0px;\"><\/span><\/a>\n                <\/li>\n                <li class=\"icon\">\n                    <a href=\"#\" target=\"_blank\" class=\"facebook sharer\"><span class=\"icon-facebook\"><\/span><\/a>\n                <\/li>\n\n            <\/ul>\n        <\/nav>\n\n    \n    \n    \n        <div class=\"subscribe-block\">\n            <h3 class=\"title\">Don&#8217;t Miss a Beat<\/h3>\n            <p>Sign up to receive our latest insights.<\/p>\n            <div class=\"wp-block-buttons\">\n                <div class=\"wp-block-button\">\n                    <a href=\"\/subscribe\" class=\"wp-block-button__link no-border-radius link--ani-arrow\" style=\"color: #0a0a0a\">SUBSCRIBE&nbsp;\n                        <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                                <g fill=\"none\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n                            <\/g>\n                        <\/svg> \n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div><!-- .subscribe-block -->\n\n        \n<\/div><!-- .thinking-sidebar-wrapper --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":52,"featured_media":4257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[6],"thinking_type":[19],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[112],"class_list":["post-29199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-digital-transformation","thinking_type-videos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Human-Centered Approach to Digital Transformation | Prophet<\/title>\n<meta name=\"description\" content=\"Prophet&#039;s chief digital officer Chan Suh explains how organizations can focus on a purpose-led mission to win at human-centered digital transformation. View now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Human-Centered Approach to Digital Transformation\" \/>\n<meta property=\"og:description\" content=\"Prophet&#039;s chief digital officer Chan Suh explains how organizations can focus on a purpose-led mission to win at human-centered digital transformation. View now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T13:56:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-25T14:09:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/DigitalConsulting_2_A.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5601\" \/>\n\t<meta property=\"og:image:height\" content=\"3001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Chan Suh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@chansuh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chan Suh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Human-Centered Approach to Digital Transformation | Prophet","description":"Prophet's chief digital officer Chan Suh explains how organizations can focus on a purpose-led mission to win at human-centered digital transformation. View now.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/","og_locale":"en_US","og_type":"article","og_title":"A Human-Centered Approach to Digital Transformation","og_description":"Prophet's chief digital officer Chan Suh explains how organizations can focus on a purpose-led mission to win at human-centered digital transformation. View now.","og_url":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/","og_site_name":"Business Transformation Consultants | Prophet","article_published_time":"2022-08-25T13:56:24+00:00","article_modified_time":"2022-08-25T14:09:18+00:00","og_image":[{"width":5601,"height":3001,"url":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/DigitalConsulting_2_A.png","type":"image\/png"}],"author":"Chan Suh","twitter_card":"summary_large_image","twitter_creator":"@chansuh","twitter_misc":{"Written by":"Chan Suh","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/#article","isPartOf":{"@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/"},"author":{"name":"Chan Suh","@id":"https:\/\/prophet.com\/#\/schema\/person\/1d6993849079137b493e9540ff6a4e25"},"headline":"A Human-Centered Approach to Digital Transformation","datePublished":"2022-08-25T13:56:24+00:00","dateModified":"2022-08-25T14:09:18+00:00","mainEntityOfPage":{"@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/"},"wordCount":198,"publisher":{"@id":"https:\/\/prophet.com\/#organization"},"image":{"@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/DigitalConsulting_2_A.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/","url":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/","name":"A Human-Centered Approach to Digital Transformation | Prophet","isPartOf":{"@id":"https:\/\/prophet.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/DigitalConsulting_2_A.png","datePublished":"2022-08-25T13:56:24+00:00","dateModified":"2022-08-25T14:09:18+00:00","description":"Prophet's chief digital officer Chan Suh explains how organizations can focus on a purpose-led mission to win at human-centered digital transformation. View now.","breadcrumb":{"@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/#primaryimage","url":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/DigitalConsulting_2_A.png","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/DigitalConsulting_2_A.png","width":5601,"height":3001},{"@type":"BreadcrumbList","@id":"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prophet.com\/"},{"@type":"ListItem","position":2,"name":"A Human-Centered Approach to Digital Transformation"}]},{"@type":"WebSite","@id":"https:\/\/prophet.com\/#website","url":"https:\/\/prophet.com\/","name":"Business Transformation Consultants | Prophet","description":"","publisher":{"@id":"https:\/\/prophet.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prophet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prophet.com\/#organization","name":"Business Transformation Consultants | Prophet","url":"https:\/\/prophet.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","width":105,"height":13,"caption":"Business Transformation Consultants | Prophet"},"image":{"@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prophet.com\/#\/schema\/person\/1d6993849079137b493e9540ff6a4e25","name":"Chan Suh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/person\/image\/daa77b2cc297e1a024b97770055a9a80","url":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/suh.jpg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/suh.jpg","caption":"Chan Suh"},"description":"Chan Suh is a senior partner and chief digital officer in Prophet\u2019s New York office. A well-known visionary in the digital strategy space, Chan brings more than 20 years of experience to Prophet. Prior to joining Prophet, Chan headed Broome Crosby Ltd., a consultancy that helped develop next generation digital commerce and social innovations. In that capacity, Chan served as the head of the Samsung Digital Innovation Team. From 1995 until 2009, Chan was Chairman &amp; CEO of Agency.com, a company he co-founded. Started with $80 and a belief in the digital future, Agency.com grew from a 2-person shop to 1,800 employees in 14 offices in US, Europe and Asia helping clients such as 3M, American Express, Apple, British Airways, British Telecom, Discovery Channel, Ebay, Energizer, HP, Ikea, MetLife, LG, Mars, Motorola, Nike. Chan led the company through its NASDAQ IPO and subsequent privatization. Prior to Agency.com, Chan worked at Time Inc. where he helped create Pathfinder, Time Warner's first global web service, while he held marketing positions at Life and Vibe magazines. Before Time Inc., Chan worked at Murdoch Magazines and Cond\u00e9 Nast. Chan attended Sarah Lawrence College and served as a trustee of the college.","sameAs":["https:\/\/www.linkedin.com\/in\/chansuh","https:\/\/x.com\/chansuh"],"url":"https:\/\/prophet.com\/author\/chan-suh\/"}]}},"lang":"en","translations":{"en":29199},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/29199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=29199"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/29199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/4257"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=29199"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=29199"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=29199"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=29199"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=29199"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=29199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}