{"id":262,"name":"Monica El-Hassan","url":"","description":"Monica is the Vice President of Media based in Prophet\u2019s Austin office. She oversees the performance media practice, leading a team of strategists and digital specialists to create meaningful customer connections that lead to uncommon growth.\r\n \r\nHer goal is to achieve immediate business impact for clients, powered by technology and data. That means stepping out of the media silo, collaborating with creative, experience and martech colleagues to build genuinely holistic ecosystems. And using AI, she finds the best measurement and optimization opportunities, carefully supporting business goals.\r\n \r\nHer background includes more than ten years at IPG\u2019s Initiative Media in New York and key roles at agencies in Texas. She\u2019s worked with clients in multiple industries, especially DTC\/e-commerce, financial services, consumer tech and B2B. \r\n \r\nMonica earned a double B.A. in advertising and marketing from Syracuse University. And she\u2019s a proud dog mom to Bonnie, her sweet Pitweiler rescue pup.","link":"https:\/\/prophet.com\/author\/monica-el-hassan\/","slug":"monica-el-hassan","avatar_urls":{"24":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/monica_el_hasan-300x300.jpeg","48":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/monica_el_hasan-300x300.jpeg","96":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/monica_el_hasan-300x300.jpeg"},"meta":[],"pll_duplicate_content":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Monica El-Hassan: Vice President of Media | Prophet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/author\/monica-el-hassan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Monica El-Hassan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/author\/monica-el-hassan\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/monica_el_hasan.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Monica El-Hassan: Vice President of Media | Prophet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prophet.com\/author\/monica-el-hassan\/","og_locale":"en_US","og_type":"profile","og_title":"Monica El-Hassan","og_url":"https:\/\/prophet.com\/author\/monica-el-hassan\/","og_site_name":"Business Transformation Consultants | Prophet","og_image":[{"width":400,"height":400,"url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/monica_el_hasan.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/prophet.com\/author\/monica-el-hassan\/","url":"https:\/\/prophet.com\/author\/monica-el-hassan\/","name":"Monica El-Hassan: Vice President of Media | Prophet","isPartOf":{"@id":"https:\/\/prophet.com\/#website"},"breadcrumb":{"@id":"https:\/\/prophet.com\/author\/monica-el-hassan\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prophet.com\/author\/monica-el-hassan\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/prophet.com\/author\/monica-el-hassan\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prophet.com\/"},{"@type":"ListItem","position":2,"name":"Archives for Monica El-Hassan"}]},{"@type":"WebSite","@id":"https:\/\/prophet.com\/#website","url":"https:\/\/prophet.com\/","name":"Business Transformation Consultants | Prophet","description":"","publisher":{"@id":"https:\/\/prophet.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prophet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prophet.com\/#organization","name":"Business Transformation Consultants | Prophet","url":"https:\/\/prophet.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","width":105,"height":13,"caption":"Business Transformation Consultants | Prophet"},"image":{"@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prophet.com\/#\/schema\/person\/d82b34a8404cd5f95fc66407cdb4e746","name":"Monica El-Hassan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/person\/image\/fa691e99b27b1f020ede44e5b4ef47fa","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/monica_el_hasan-300x300.jpeg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/monica_el_hasan-300x300.jpeg","caption":"Monica El-Hassan"},"description":"Monica is the Vice President of Media based in Prophet\u2019s Austin office. She oversees the performance media practice, leading a team of strategists and digital specialists to create meaningful customer connections that lead to uncommon growth. Her goal is to achieve immediate business impact for clients, powered by technology and data. That means stepping out of the media silo, collaborating with creative, experience and martech colleagues to build genuinely holistic ecosystems. And using AI, she finds the best measurement and optimization opportunities, carefully supporting business goals. Her background includes more than ten years at IPG\u2019s Initiative Media in New York and key roles at agencies in Texas. She\u2019s worked with clients in multiple industries, especially DTC\/e-commerce, financial services, consumer tech and B2B. Monica earned a double B.A. in advertising and marketing from Syracuse University. And she\u2019s a proud dog mom to Bonnie, her sweet Pitweiler rescue pup.","mainEntityOfPage":{"@id":"https:\/\/prophet.com\/author\/monica-el-hassan\/"}}]}},"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users"}]}}