{"id":260,"name":"Gordon Smith","url":"","description":"Gordon is a senior partner in Prophet\u2019s San Francisco office. A builder at heart, Gordon understands the importance of research, provocation, empathy, and capability development when helping his clients bridge the chasm from imagination to transformation.\r\n\r\nGordon looks at the role of financial services differently. Whether he\u2019s working with a Fortune 50 company or an emerging FinTech, he believes financial services brands can only succeed when they are purpose-driven. This means truly embracing a commitment to human-centered design with the mission of creating value for customers, the enterprise, and society.\r\n\r\nBefore joining Prophet, Gordon was a principal at Deloitte Digital, leading the financial services teams within Deloitte Studios, a full-service creative consultancy. He started his career at Accenture and later was a founding team member of an investment management firm that was spun out of Morgan Stanley and acquired by PIMCO.\r\n\r\nGordon earned an MBA in entrepreneurship from the Wharton School of the University of Pennsylvania and a B.S. in finance from Virginia Tech. Gordon and his wife Kristin call Cardiff by the Sea, California home where they try to keep up with the endless curiosity of their three sons.","link":"https:\/\/prophet.com\/author\/gsmith\/","slug":"gsmith","avatar_urls":{"24":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Gordon-Smith-3-300x300-1.jpg","48":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Gordon-Smith-3-300x300-1.jpg","96":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Gordon-Smith-3-300x300-1.jpg"},"meta":[],"pll_duplicate_content":[],"acf":[],"yoast_head":"\nGordon Smith: Senior Partner | Prophet<\/title>\n<meta name=\"description\" content=\"Gordon is a senior partner in Prophet\u2019s San Francisco office. He has more than 20 years of experience leading financial services companies in technology-enabled transformations that help achieve uncommon growth. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/author\/gsmith\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Gordon Smith\" \/>\n<meta property=\"og:description\" content=\"Gordon is a senior partner in Prophet\u2019s San Francisco office. He has more than 20 years of experience leading financial services companies in technology-enabled transformations that help achieve uncommon growth. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/author\/gsmith\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Gordon-Smith-3-300x300-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gordon Smith: Senior Partner | Prophet","description":"Gordon is a senior partner in Prophet\u2019s San Francisco office. He has more than 20 years of experience leading financial services companies in technology-enabled transformations that help achieve uncommon growth. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prophet.com\/author\/gsmith\/","og_locale":"en_US","og_type":"profile","og_title":"Gordon Smith","og_description":"Gordon is a senior partner in Prophet\u2019s San Francisco office. He has more than 20 years of experience leading financial services companies in technology-enabled transformations that help achieve uncommon growth. Learn more.","og_url":"https:\/\/prophet.com\/author\/gsmith\/","og_site_name":"Business Transformation Consultants | Prophet","og_image":[{"width":300,"height":300,"url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Gordon-Smith-3-300x300-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/prophet.com\/author\/gsmith\/","url":"https:\/\/prophet.com\/author\/gsmith\/","name":"Gordon Smith: Senior Partner | Prophet","isPartOf":{"@id":"https:\/\/prophet.com\/#website"},"description":"Gordon is a senior partner in Prophet\u2019s San Francisco office. He has more than 20 years of experience leading financial services companies in technology-enabled transformations that help achieve uncommon growth. Learn more.","breadcrumb":{"@id":"https:\/\/prophet.com\/author\/gsmith\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prophet.com\/author\/gsmith\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/prophet.com\/author\/gsmith\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prophet.com\/"},{"@type":"ListItem","position":2,"name":"Archives for Gordon Smith"}]},{"@type":"WebSite","@id":"https:\/\/prophet.com\/#website","url":"https:\/\/prophet.com\/","name":"Business Transformation Consultants | Prophet","description":"","publisher":{"@id":"https:\/\/prophet.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prophet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prophet.com\/#organization","name":"Business Transformation Consultants | Prophet","url":"https:\/\/prophet.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","width":105,"height":13,"caption":"Business Transformation Consultants | Prophet"},"image":{"@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prophet.com\/#\/schema\/person\/18462cb053fd61a76ce1f28d3f4fc458","name":"Gordon Smith","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/person\/image\/9eb4b580143ec7954e588668b4bef83c","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Gordon-Smith-3-300x300-1.jpg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Gordon-Smith-3-300x300-1.jpg","caption":"Gordon Smith"},"description":"Gordon is a senior partner in Prophet\u2019s San Francisco office. A builder at heart, Gordon understands the importance of research, provocation, empathy, and capability development when helping his clients bridge the chasm from imagination to transformation. Gordon looks at the role of financial services differently. Whether he\u2019s working with a Fortune 50 company or an emerging FinTech, he believes financial services brands can only succeed when they are purpose-driven. This means truly embracing a commitment to human-centered design with the mission of creating value for customers, the enterprise, and society. Before joining Prophet, Gordon was a principal at Deloitte Digital, leading the financial services teams within Deloitte Studios, a full-service creative consultancy. He started his career at Accenture and later was a founding team member of an investment management firm that was spun out of Morgan Stanley and acquired by PIMCO. Gordon earned an MBA in entrepreneurship from the Wharton School of the University of Pennsylvania and a B.S. in finance from Virginia Tech. Gordon and his wife Kristin call Cardiff by the Sea, California home where they try to keep up with the endless curiosity of their three sons.","mainEntityOfPage":{"@id":"https:\/\/prophet.com\/author\/gsmith\/"}}]}},"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users"}]}}