{"id":259,"name":"Alan Worley","url":"","description":"Alan is a principal in Prophet\u2019s London office. He is an expert in using qualitative and quantitative market research and data analytics to reveal profitable growth opportunities rooted in deep human truths and customer behaviors. \r\n\r\nHe believes curiosity is the key to those truths, which calls for constantly challenging existing beliefs and poking at assumptions. Don\u2019t be surprised if you hear him quote John Maynard Keynes: \u201cThe difficulty lies not so much in developing new ideas, as in escaping old ones.\u201d\r\n \r\nAlan uses insights and analytics to help clients unlock strategic challenges that include brand positioning and portfolio management, product innovation and customer acquisition and retention.\r\n\r\nBefore joining Prophet, Alan worked as a market research consultant for organizations across a range of sectors, including government, financial services, media and entertainment. He is a member of the Market Research Society.\r\n\r\nHe earned his undergraduate degree at the University of York and is an MSc Economics graduate of the University of London. He\u2019s an avid early-morning runner and cyclist, and when you can\u2019t find him in the hills of Bedfordshire, he\u2019s likely exploring the rugged coastline of West Cork.","link":"https:\/\/prophet.com\/author\/alan-worley\/","slug":"alan-worley","avatar_urls":{"24":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Alan-Worley-300x300.jpeg","48":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Alan-Worley-300x300.jpeg","96":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Alan-Worley-300x300.jpeg"},"meta":[],"pll_duplicate_content":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alan Worley: Principal, Insights &amp; Analytics | Prophet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/author\/alan-worley\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Alan Worley\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/author\/alan-worley\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Alan-Worley.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Alan Worley: Principal, Insights & Analytics | Prophet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prophet.com\/author\/alan-worley\/","og_locale":"en_US","og_type":"profile","og_title":"Alan Worley","og_url":"https:\/\/prophet.com\/author\/alan-worley\/","og_site_name":"Business Transformation Consultants | Prophet","og_image":[{"width":400,"height":400,"url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Alan-Worley.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"ProfilePage","@id":"https:\/\/prophet.com\/author\/alan-worley\/","url":"https:\/\/prophet.com\/author\/alan-worley\/","name":"Alan Worley: Principal, Insights & Analytics | Prophet","isPartOf":{"@id":"https:\/\/prophet.com\/#website"},"breadcrumb":{"@id":"https:\/\/prophet.com\/author\/alan-worley\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prophet.com\/author\/alan-worley\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/prophet.com\/author\/alan-worley\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prophet.com\/"},{"@type":"ListItem","position":2,"name":"Archives for Alan Worley"}]},{"@type":"WebSite","@id":"https:\/\/prophet.com\/#website","url":"https:\/\/prophet.com\/","name":"Business Transformation Consultants | Prophet","description":"","publisher":{"@id":"https:\/\/prophet.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prophet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prophet.com\/#organization","name":"Business Transformation Consultants | Prophet","url":"https:\/\/prophet.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","width":105,"height":13,"caption":"Business Transformation Consultants | Prophet"},"image":{"@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prophet.com\/#\/schema\/person\/a1cfa914ce57717affb5de0e3dd09b2d","name":"Alan Worley","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/person\/image\/e0d77d8329a58d0163b1c7b730d76def","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Alan-Worley-300x300.jpeg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Alan-Worley-300x300.jpeg","caption":"Alan Worley"},"description":"Alan is a principal in Prophet\u2019s London office. He is an expert in using qualitative and quantitative market research and data analytics to reveal profitable growth opportunities rooted in deep human truths and customer behaviors. He believes curiosity is the key to those truths, which calls for constantly challenging existing beliefs and poking at assumptions. Don\u2019t be surprised if you hear him quote John Maynard Keynes: \u201cThe difficulty lies not so much in developing new ideas, as in escaping old ones.\u201d Alan uses insights and analytics to help clients unlock strategic challenges that include brand positioning and portfolio management, product innovation and customer acquisition and retention. Before joining Prophet, Alan worked as a market research consultant for organizations across a range of sectors, including government, financial services, media and entertainment. He is a member of the Market Research Society. He earned his undergraduate degree at the University of York and is an MSc Economics graduate of the University of London. He\u2019s an avid early-morning runner and cyclist, and when you can\u2019t find him in the hills of Bedfordshire, he\u2019s likely exploring the rugged coastline of West Cork.","mainEntityOfPage":{"@id":"https:\/\/prophet.com\/author\/alan-worley\/"}}]}},"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users"}]}}