{"id":24371,"date":"2022-04-11T18:12:00","date_gmt":"2022-04-11T18:12:00","guid":{"rendered":"https:\/\/prophet.com\/?p=24371"},"modified":"2025-05-07T03:12:55","modified_gmt":"2025-05-07T03:12:55","slug":"organizing-brand-demand-marketing-teams-for-success","status":"publish","type":"post","link":"https:\/\/prophet.com\/2022\/04\/organizing-brand-demand-marketing-teams-for-success\/","title":{"rendered":"Organizing Brand-Demand Marketing Teams for Success"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:mb-32 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\"><strong>BLOG<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2\" id=\"h-organizing-brand-demand-marketing-teams-for-success\">Organizing Brand-Demand Marketing Teams for Success<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><em>In the fifth and final installment from our <a href=\"https:\/\/prophet.com\/2022\/02\/brand-and-demand-marketing-a-love-story\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand-Demand Love series<\/a>, informed by our conversations with marketing leaders across industries, we&#8217;ve outlined the steps to integrating brand and demand marketing capabilities to win in a complex and dynamic landscape.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n <script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/xHajMjbnDYrHWXhn2mNn8N.jpg\"  data-uuid=\"xHajMjbnDYrHWXhn2mNn8N\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If we think of marketing organizations as households, they are often not very harmonious, thanks to the common tension between brand and demand generation teams. Our blog series has described why these two marketing disciplines struggle to work together to achieve mutual success.\u202fTo attain productive and peaceful integration, brand and demand teams must define the best ways to organize people and teams, collaborate productively and deploy the right capabilities and tech.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-overcoming-fragmentation-nbsp\">Overcoming Fragmentation&nbsp;<\/h2>\n\n\n\n<p>In our discussions with marketing leaders, the brand-demand split in organizational structures was a common challenge.\u202f\u201cOne of the big barriers for marketing in our industry is how we\u2019re structured,\u201d a technology CMO told us. \u201cThere\u2019s the performance marketing team on one side and then there\u2019s everyone else, including brand people, on the other.\u201d\u202f&nbsp;<\/p>\n\n\n\n<p>In many businesses, brand and demand are viewed as unrelated capabilities, run by disparate teams with little to no insight into each other\u2019s activities or results. Other common symptoms of unhealthy brand-demand organizational structures include:\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>Separate planning cycles and budgeting exercises\u202f<\/li>\n\n\n\n<li>Distinct KPIs that often do not align with broader business objectives<\/li>\n\n\n\n<li>Lack of knowledge sharing<\/li>\n\n\n\n<li>Talent deployed to standalone channels or capabilities, with little cross-functional collaboration or rotational assignments<strong>\u202f<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p>When marketing teams are organized this way, it\u2019s impossible for brand and demand teams to communicate openly, share data freely, or collaborate productively \u2013\u202fmuch less fall in love again.&nbsp;<\/p>\n\n\n\n<p>A manufacturing vice president of marketing told us that fragmentation is largely down to leadership:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote h2 is-style-default is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIf your teams are fractured and chaotic, that\u2019s because your leadership is fractured and chaotic.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>This speaks to the importance of leadership in ensuring different functions work together toward shared, big-picture goals.\u202f<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rethinking-the-marketing-organization-chart-nbsp\">Rethinking the Marketing Organization Chart\u202f&nbsp;<\/h2>\n\n\n\n<p>There\u2019s no single ideal structure for a marketing organization, but certainly, brand and demand should not be managed as separate entities. Some top performers organize their teams around customer type, while others use product line, channel or functional discipline. Again, there\u2019s no definitive best practice. A B2B manufacturer that restructured its marketing operation around how customers buy, rather than product lines, became more responsive to business needs. &nbsp;<\/p>\n\n\n\n<p>Marketing at 7-Eleven is organized by discipline, according to CMO Marissa Jarratt, but with a recognition that no one works in isolation. For instance, the company established a customer analytics and insights team to inform business decisions. \u201cThen came the responsibility to socialize those learnings across the organization in a thoughtful way,\u201d she said. \u201cYou can have really smart people, but it has to be a team sport.\u201d\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fostering-collaboration-nbsp\">Fostering Collaboration&nbsp;<\/h2>\n\n\n\n<p>No matter the organizational model companies choose, collaboration is key. Collaboration can take many forms:\u202f&nbsp;<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>Joint strategic planning sessions\u00a0<\/li>\n\n\n\n<li>Monthly knowledge-sharing sessions\u00a0<\/li>\n\n\n\n<li>Flexible campaign planning exercises and roles, including metrics definition and budget allocation\u202f\u00a0<\/li>\n\n\n\n<li>Integrated campaign performance readouts\u00a0<\/li>\n<\/ul>\n\n\n\n<p>All of these activities can\u202f\u2013\u202fand should \u2013\u202finclude external agencies, consultancies and other third-party providers, as well as in-house agency capabilities where relevant. \u201cWe need holistic collaboration from our partners to help us work through our evolution,\u201d said Shelley Haus, CMO of Ulta Beauty.\u202fIndeed, several marketing leaders who we interviewed considered external partners to be part of the marketing organization and capable of helping bridge the brand-demand divide.&nbsp;<\/p>\n\n\n\n<p>Collaboration can also help solve tactical issues. For instance, brand and demand teams both want efficient and effective content marketing capabilities, which require coordination and asset sharing. \u201cWe need atomized content approvals and integrated digital asset management flows so content and images can be reused quickly and easily by many teams,\u201d said a senior marketer at a large financial services firm. \u201cOtherwise, teams can\u2019t streamline timing or use a \u2018test-and-learn\u2019 approach based on integrated results from everywhere.\u201d&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boosting-brand-demand-integration-through-capabilities-talent-and-tech-nbsp\">Boosting Brand-Demand Integration Through Capabilities, Talent and Tech&nbsp;<\/h2>\n\n\n\n<p>Several marketing leaders we interviewed talked about the pressing need for new talent. Everyone is looking for data scientists, business analysts and digital strategists; thus, brand and demand teams should look to share in-demand specialist resources.\u202f&nbsp;<\/p>\n\n\n\n<p>More than one marketing leader described the need for more communication and training across disciplines to promote better understanding. Job shadowing and rotational assignments can help in these areas. Another challenge involves varying experience and backgrounds: \u201cBrand marketers run the show and they all went to the same business school, while performance marketers all come from DTC brands,\u201d said Ashley LaPorte, ex-CMO at Seventh Generation. Organizational design and cultures that emphasize collaboration and shared goals can help overcome these barriers.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Compensation models and incentives are other effective levers for driving integration between brand and demand. Defining joint performance goals tied to overall business performance may facilitate the shift away from time and expense cost models to more incentive-based pay models, which would encourage brand and demand marketing teams to collaborate more frequently.\u202f&nbsp;<\/p>\n\n\n\n<p>Technology has a role to play as well. A strong MarTech stack can successfully integrate data across disparate sources and promote connectivity among different functional areas. Adopting content personalization at scale requires integration across brand and demand teams \u2013 and their corresponding tech stacks. Performance marketing functionality can also be embedded directly into tech platforms to give brand teams more access to relevant insights and tools.\u202f\u202f&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-medium\"><a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"321\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-600x321.png\" alt=\"\" class=\"wp-image-27476\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-600x321.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1493x800.png 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-768x411.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1536x823.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-2048x1097.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1920x1029.png 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"h5\">The new research report, &#8220;<a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\">Brand and Demand: A Love Story<\/a>&#8221; is here! Learn how today&#8217;s Brand and Demand Generation leaders are bringing their functions together to drive greater impact. <br><a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\">Download today<\/a>!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity phone:mt-32\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_d78922420ce7c979a7928571654047ae\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Author<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/athurston\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/08\/Amanda_Thurston_Headshot-300x300.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Amanda Thurston<\/p>\n                                        <p class=\"role\">Former Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        <nav class=\"social-links\">\n            <h3 class=\"title\">Share<\/h3>\n            <ul class=\"social-icons\">\n                <li class=\"icon\"> \n                    <a href=\"#\" target=\"_blank\" class=\"linkedin sharer\"><span class=\"icon-linkedin\" style=\"right: 0px;\"><\/span><\/a>\n                <\/li>\n                <li class=\"icon\">\n                    <a href=\"#\" target=\"_blank\" class=\"facebook sharer\"><span class=\"icon-facebook\"><\/span><\/a>\n                <\/li>\n\n            <\/ul>\n        <\/nav>\n\n    \n    \n    \n        <div class=\"subscribe-block\">\n            <h3 class=\"title\">Don&#8217;t Miss a Beat<\/h3>\n            <p>Sign up to receive our latest insights.<\/p>\n            <div class=\"wp-block-buttons\">\n                <div class=\"wp-block-button\">\n                    <a href=\"\/subscribe\" class=\"wp-block-button__link no-border-radius link--ani-arrow\" style=\"color: #0a0a0a\">SUBSCRIBE&nbsp;\n                        <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                                <g fill=\"none\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n                            <\/g>\n                        <\/svg> \n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div><!-- .subscribe-block -->\n\n        \n<\/div><!-- .thinking-sidebar-wrapper -->\n\n\n    <div class=\"tile-link-container  tile-link-container-light\">\n        <div class=\"tile-link-inner-container\">\n\n                            \n                    <div class=\"tile-link-block\" style=\"background: #fcfcfc; color: #000000;\">\n                        <a href=\"https:\/\/prophet.com\/services\/demand-strategy\/\" class=\"tile-anchor-link \">\n                            <div  style=\"background: #334aff\" class=\"line-bar\"><\/div>\n                            <p class=\"tile-title\">Drive<br>Customer<br>Demand<\/p>\n\n                                                            <p class=\"tile-text\">RELATED SERVICE<\/p>\n                                                        \n                                                    <\/a>\n                    <\/div><!-- .tile-link-block -->\n\n            \n        <\/div><!-- .tile-link-inner-container -->\n    <\/div><!-- .tile-link-container -->\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:109%\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: #334aff;color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<p class=\"h3\"><strong>FINAL  THOUGHTS<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>We believe the most successful and productive relationships \u2013\u202fin business and in life \u2013\u202finvolve shared goals and commitments. Achieving these goals requires collaboration, communication and an effective division of labor. For brand and demand teams to deliver optimal performance in line with their shared goals, they must organize their \u201chome\u201d in ways that reflect and support these principles. Because brand and demand must live together, we\u2019d recommend they aim to do so with utmost harmony and respect for each other\u2019s unique genius and power. That\u2019s how they can reignite the love in their relationship.\u202f&nbsp;<\/p>\n\n\n\n<p><em>Do you need help breaking down the silos separating your brand and demand marketing teams? Our <a href=\"https:\/\/prophet.com\/work\/solutions\/solutions\/marketing-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing &amp; Sales practice<\/a> can integrate your teams to achieve mutual success. <a href=\"https:\/\/prophet.com\/connect\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get in touch<\/a>.&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/connect\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                CONNECT WITH US <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading h3\" id=\"h-related-thinking\"><strong>Related Thinking<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/thinking\/all-posts\/\">View All<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"carousel-container\" data-slide-show=\"3\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-37641\" class=\"tile-item post-37641 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-marketing-sales thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/12\/ai-is-everyones-luxury-premium-brands-cant-afford-a-generational-blind-spot\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'AI Is Everyone\u2019s Luxury:\u00a0Premium Brands\u00a0Can\u2019t\u00a0Afford a Generational Blind Spot' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2022\/01\/CRE0004_BRI_LegacyPage_ThinkingTiles_2021-V4-1493x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>AI Is Everyone\u2019s Luxury:\u00a0Premium Brands\u00a0Can\u2019t\u00a0Afford a Generational Blind Spot<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37488\" class=\"tile-item post-37488 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-marketing-sales thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/11\/balancing-brand-and-demand-a-growth-leaders-perspective\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Balancing Brand and Demand: A Growth Leader\u2019s Perspective' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/Rocket-Mortgage-Feature-tile-v2.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Balancing Brand and Demand: A Growth Leader\u2019s Perspective<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37206\" class=\"tile-item post-37206 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-marketing-sales thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/10\/turning-uncertainty-into-opportunity\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 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Value_1_A<\/p>\n","protected":false},"author":243,"featured_media":19718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[7,8,6],"thinking_type":[14],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[435],"class_list":["post-24371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-brand-activation","thinking_topic-marketing-sales","thinking_topic-digital-transformation","thinking_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Organization Structure for Success<\/title>\n<meta name=\"description\" content=\"Four key principles brand and demand teams should implement for optimal performance. 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