{"id":22893,"date":"2022-05-05T17:53:33","date_gmt":"2022-05-05T17:53:33","guid":{"rendered":"https:\/\/prophet.com\/?p=22893"},"modified":"2024-07-19T15:23:34","modified_gmt":"2024-07-19T15:23:34","slug":"meet-the-prophet-board","status":"publish","type":"post","link":"https:\/\/prophet.com\/2022\/05\/meet-the-prophet-board\/","title":{"rendered":"Meet the Prophet Board\u00a0"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column phone:mb-32 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\"><strong>BLOG<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading h2\" id=\"h-meet-the-prophet-board\">Meet the Prophet Board&nbsp;<\/h1>\n\n\n\n<p>Learn about the esteemed behind-the-scenes advisors who play an active role in shaping Prophet&#8217;s business.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p>We are lucky to have a <a href=\"https:\/\/prophet.com\/people\/about\/leadership\/\">diverse set of leaders at Prophet<\/a> who bring unparalleled expertise and experience to their roles \u2013 advancing our firm\u2019s transformation and grooming rising stars in our community, all while showing up as thought partners and allies to clients and peers. Day in and day out we see them lead by example and help propel Prophet\u2019s growth.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There is also a set of esteemed behind-the-scenes advisors that play an active role in Prophet\u2019s business trajectory, providing nuanced POVs to help us make big strategic decisions.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"h3\">Introducing\u2026 Prophet\u2019s Board of Directors&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-large\"><img decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/08\/2023-David-Aaker-Addition-02-1493x800.jpg\" alt=\"\" class=\"wp-image-33046\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/chiaki-jin-nishino\/\">Chiaki Nishino<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/chansuh\/\">Chan Suh<\/a><br>David Aaker<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/gian-fulgoni-0380b96\/\">Gian Fulgoni<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/laurenkirstenkelly\/\">Lauren Kelly<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/michael-e-dunn-81b33\/\">Michael Dunn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/michellebottomley\/\">Michelle Bottomley<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/niels-christian-nielsen-0888b53b\/\">Niels Nielsen<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/william-dean-donovan\/\">William Dean Donovan<\/a><\/li>\n<\/ul>\n\n\n\n<p>We asked members of the board about their experience working with the firm \u2013 and some of their favorite stories from having a seat at the board table.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>If I was a fly on the wall during a Prophet board meeting, what would I see and hear?<\/strong>&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">David Aaker<\/span>: \u201cIt should first be known that when you have a well-run and well-managed company at the top like Prophet, it says a lot about what the board will do and what their role is. It\u2019s painful to be on a board that lacks good leadership. It\u2019s a joy to be on a board of a company with a strong CEO and staff. Given we have that, the composition of the board is exceptional. Many have been on the board for a long time, with our newest members now having been on for a couple of years now. During Prophet board meetings you hear experts with relevant backgrounds that are reinforcing and providing input into the strategies that are leading the company in the right direction. The meetings are supportive and encouraging, using their experience and expertise to guide, lead and provide suggestions to the strategies that are being pursued or influencing new strategies to try. They are also encouraged to be critical, as its an open and respectful environment.\u201d<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Niels Nielsen<\/span>: \u201cIt\u2019s very similar to what you see and hear on client teams in the company: Sincere and sometimes heated discussions with a commitment to substantive outcomes. More questions and suggestions than statements. A tonality of no mercy, no malice. Some bantering and teasing. Lots of laughter and good humor.\u201d&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Chan Suh<\/span>: \u201cIf I were to take the question literally, I\u2019d say a bunch of people crammed into a room \u2013 or sometimes Zoom &#8211; and, as the hours go by, you will see people wilt a little bit over time. The table gets messier and there\u2019s usually plenty of sugar and calories. There&#8217;s always seriousness to the questions we are asking, but not about ourselves. There\u2019s good humor, which is remarkable and makes the time together light-hearted and fun. While we spend a lot of time as a core board, we also spend plenty of hours talking and exchanging information with different leaders and peers. Any given board meeting there could be five to seven different teams of people coming in and out and participating in the discussion.\u201d&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">William Dean Donovan<\/span>: \u201cI always thought that the best consultants are experts at the art of supportive confrontation.&nbsp; You would find a fair amount of that at one of our board meetings.&nbsp; The Prophet team works hard to put high-quality ideas in front of the board and asks us to challenge their thinking to help make the best decision and create understanding among everyone on the team.\u201d&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Michelle Bottomley<\/span>: \u201cYou would see a great deal of camaraderie and genuine appreciation for the vision\/strategy\/work and strong results being delivered by the operating team with an appreciation for the respective strengths and perspectives around the table. You would hear a good combination of laughing and lightheartedness with robust discussion\/debate on key strategic topics. Our board has a healthy blend of outside and insight board directors with diverse perspectives and professional experiences that complement each other and brings strength to the Prophet strategy.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>What is one thing you\u2019ve learned since serving on the Prophet board? What is one thing you\u2019ve taught other members?\u202f<\/strong>&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Chiaki Nishino<\/span>: \u201cAs a Board member who is also an operating executive at Prophet, managing the day-to-day of our business, it\u2019s been valuable to deliberately put on an external shareholder lens on top of the client and employee lens I always have on. It helps me take a step back to evaluate Prophet from a long-term value creation perspective on a quarterly basis. Our board members come from very different backgrounds, so the questions asked in the board room are just as valuable as the discussions we have.\u201d&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Niels Nielsen<\/span>: \u201cOut of the more than 35 boards, on which I serve\/have served, Prophet is one of the few that have excelled in the sense that building a company is much more than growing its business. It makes me proud to be part of a company that is a consistently successful business, but which is successful because it is a company that grows its people; grows through its people, and consistently strives to do right.\u201d&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">David Aaker<\/span>: \u201cAs a Board member who is also still putting out thought leadership into the market, I periodically I bring my books and IP to the meetings. Both to maximize reach and get thoughts and opinions on it. During the meetings, I share my expertise on the strategies we are discussing. In general, it\u2019s a joy and fun to be around such interesting and capable people.\u201d<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Gian Fulgoni<\/span>: \u201cI\u2019ve learned that the Prophet team is second to none in addressing the wide range of business issues that Prophet solves for its clients around the world. I\u2019m confident in saying that because I\u2019ve been able to experience first-hand as a board member and also on the client side.\u201d&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Michael Dunn<\/span>: \u201cManagement teams can sometimes see the board in an adversarial way, spending more time \u201cpackaging\u201d information for board consumption than digging into the real issues the company is facing. But I really view it as a space for enrichment and exploration. That mindset has allowed us to really guide and steward the firm into a much more authentic place. We are so lucky to have such a strong group of collaborators with diverse experiences and expertise. I\u2019ve learned that the more open and transparent the key questions we are wrestling with, the more we gain from our time together. If we are vulnerable about our challenges and shortcomings, we are able to get into the rigorous discussions that lead to better thinking and an increased probability that our solutions will be successful.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Chan Suh<\/span>: \u201cI\u2019ve learned the different decision-making and execution. The board alternates: So sometimes the board sets direction and other times the board absorbs the direction that the firm has taken and helps to advance it. I&#8217;ve been on different boards for nonprofits and I\u2019ve led my own board for an enterprise before. But as a board member at Prophet, I&#8217;ve learned more about how to balance the two. In terms of teaching, I\u2019ve brought energy around trying and starting new things &#8211; and bringing them to either success or failure quickly. That\u2019s always been a part of my DNA and I\u2019ve certainly shared it with the board.\u201d&nbsp;<\/p>\n\n\n\n<p><strong>What excites you the most about Prophet\u2019s transformation and growth trajectory?&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Gian Fulgoni<\/span>: \u201cIt\u2019s always exciting to be associated with a successful and fast-growing transformation of a business \u2013 I\u2019ve been fortunate to see it happen both inside Prophet itself and on the client side. It\u2019s also exciting to realize that digital transformations today not only mean transforming companies that weren\u2019t digital but also transforming companies that were already digital, but which hadn\u2019t kept up with the pace of change.\u201d&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">William Dean Donovan<\/span>: \u201cProphet is at the intersection of analytics, design, brand and marketing strategy.&nbsp; Those are threads that can create an enormous impact if woven together properly.&nbsp; Prophet&#8217;s interdisciplinary approach stitches the pieces in a unique way.&nbsp; That creates unique thinking and big impact.\u201d&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Michelle Bottomley<\/span>: \u201cProphet has built upon our strong foundation in research, insights and branding as a platform for business transformation to deliver practical solutions using modern tools to generate demand, brand engagement and brand delivery by employees. This combination of strong insights-based strategy with the ability to implement programs that drive differentiation and growth is something I wish I tapped into while a CMO myself. Secondly, I am enormously impressed with the talented leadership team &#8212; who are world-class pioneers in their respective areas &#8211; and our leader&#8217;s ability to stand up new practices that help clients succeed where they need Prophet to extend the brand most.\u201d&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Chan Suh<\/span>: \u201cTransformation and growth is the ultimate destination of a marketing, brand, organizational, experience consulting. Externally, the world needs this in a way that we have now been able to formulate. I really feel like we&#8217;ve hit the nail on the head in terms of relevance and need. Internally, what excites me most is that it&#8217;s a big tent. And as long as we keep it a big tent, we will be able to welcome a lot of skill sets that we don&#8217;t yet have and we will be able to grow the expertise and stay ahead of the competition.\u201d&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">David Aaker<\/span>: \u201cIt\u2019s amazing that we\u2019ve come this far as a firm and have worked with the caliber of clients we are and have driven the impact we have for our impressive roster of clients. The problem, of course, is to get credit for it in the market and to be known for it. We do so much beyond brand that the world doesn\u2019t yet know. For now, we are our client\u2019s biggest, best-kept secret and I see that changing soon.\u201d<\/p>\n\n\n\n<p><strong>What Prophet value resonates with you the most?&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Chiaki Nishino<\/span>: \u201c<em>Share Joy<\/em> \u2013 we constantly discuss at the board how we partner not only with our clients but with each other as team members in a way that\u2019s incredibly unique and authentic. We don\u2019t take ourselves too seriously and take the time to connect as teammates and people. I strongly believe that our success comes from not only the capabilities we bring to bear for our clients, but the way in which our people team and relate with each other.\u201d<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Chan Suh<\/span>: \u201c<em>Give and Grow<\/em> is a value that we exercise, demonstrate and live every day. It is visible in how we work and how we operate the business. We are constantly trying to create one team by investing in the personal and professional growth of our people and our clients. We do so by being a coach, a sounding board or a cheering section. And while we all have unique needs and goals, we all have a shared understanding that we\u2019re in this together\u2014and by offering our time, empathy and brainpower to support the collective potential of our teams, clients and communities, we flourish together. We may work in different areas and have different skillsets or expertise, but we believe in something central that is greater than the sum of its little subgroups.&#8221;<\/p>\n\n\n\n<p><span style=\"text-decoration: underline\">Michael Dunn<\/span>: &#8220;It\u2019s a toss-up between <em>Create with Courage<\/em> &amp; <em>Open Minds<\/em>. Our <em>Create with Courage<\/em> value focuses on the entrepreneurial spirit that is foundational to Prophet. When something could be better, we don\u2019t settle\u2014we lean in and create. We help clients push boundaries when they are tackling their biggest challenges in order to drive growth and impact. When we put our heart into our work while applying intellect, creativity and rigor to execute, we can push boundaries. I am quite fond of <em>Open Minds<\/em> because Propheteers are unmistakable\u2014we\u2019re upfront about who we are. We\u2019re united, but different, which allows us and our clients to achieve more together. It\u2019s in our nature to seek diverse voices and embrace all backgrounds and lived experiences. We feel that by showing up honestly and openly with each other and clients, we discover new paths for connection and creativity. It\u2019s a culture we\u2019ve built that we are incredibly proud of.&#8221;<\/p>\n\n\n\n<p>To learn more or be connected with one of Prophet\u2019s leaders, reach out today.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator has-css-opacity phone:mt-32\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_a99358ad0eeb1c19f38bcfe66fa6ac9d\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n    \n    \n    \n        <nav class=\"social-links\">\n            <h3 class=\"title\">Share<\/h3>\n            <ul class=\"social-icons\">\n                <li class=\"icon\"> \n                    <a href=\"#\" target=\"_blank\" class=\"linkedin sharer\"><span class=\"icon-linkedin\" style=\"right: 0px;\"><\/span><\/a>\n                <\/li>\n                <li class=\"icon\">\n                    <a href=\"#\" target=\"_blank\" class=\"facebook sharer\"><span class=\"icon-facebook\"><\/span><\/a>\n                <\/li>\n\n            <\/ul>\n        <\/nav>\n\n    \n    \n    \n        <div class=\"subscribe-block\">\n            <h3 class=\"title\">Don&#8217;t Miss a Beat<\/h3>\n            <p>Sign up to receive our latest insights.<\/p>\n            <div class=\"wp-block-buttons\">\n                <div class=\"wp-block-button\">\n                    <a href=\"\/subscribe\" class=\"wp-block-button__link no-border-radius link--ani-arrow\" style=\"color: #0a0a0a\">SUBSCRIBE&nbsp;\n                        <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                                <g fill=\"none\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n                            <\/g>\n                        <\/svg> \n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div><!-- .subscribe-block -->\n\n        \n<\/div><!-- .thinking-sidebar-wrapper -->\n\n\n    <div class=\"tile-link-container  tile-link-container-light\">\n        <div class=\"tile-link-inner-container\">\n\n                            \n                    <div class=\"tile-link-block\" style=\"background: #fcfcfc; color: #000000;\">\n                        <a href=\"https:\/\/prophet.com\/services\/business-strategy\/\" class=\"tile-anchor-link \">\n                            <div  style=\"background: #334aff\" class=\"line-bar\"><\/div>\n                            <p class=\"tile-title\">Identify<br>Growth<br>Pathways<\/p>\n\n                                                            <p class=\"tile-text\">RELATED SERVICE<\/p>\n                                                        \n                                                    <\/a>\n                    <\/div><!-- .tile-link-block -->\n\n            \n        <\/div><!-- .tile-link-inner-container -->\n    <\/div><!-- .tile-link-container -->\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:109%\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: #334aff;color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<p class=\"h3\"><strong>FINAL  THOUGHTS<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>We are grateful for the tremendous support from this all-star group of leaders \u2013 individuals who have led powerful careers and are committed to paying it forward. As our firm continues to grow, we thank the Board of Directors for pushing the direction of our firm and advising us throughout our transformation.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/connect\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                CONNECT WITH US <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    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All<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"carousel-container\" data-slide-show=\"3\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-37733\" class=\"tile-item post-37733 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-digital-transformation thinking_type-blogs thinking_sub_brand-luxury\" >\n    <a href=\"https:\/\/prophet.com\/de\/2026\/01\/ki-ist-der-luxus-fuer-alle-premiummarken-muessen-generationen-differenziert-ansprechen\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'KI ist der Luxus f\u00fcr alle: Premiummarken m\u00fcssen Generationen differenziert ansprechen' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/03\/Digital-CX_1D-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>KI ist der Luxus f\u00fcr alle: Premiummarken m\u00fcssen Generationen differenziert ansprechen<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37723\" class=\"tile-item post-37723 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-artificial-intelligence thinking_topic-brand-activation thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2026\/01\/beyond-neo-luxury-how-premium-brands-can-prepare-for-radical-change\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Beyond NEO Luxury: How Premium Brands Can Prepare for Radical Change\u00a0' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/01\/Top-Brands_2A-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal 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