{"id":20067,"date":"2022-04-22T22:45:30","date_gmt":"2022-04-22T22:45:30","guid":{"rendered":"https:\/\/preview.prophet.com\/thinking\/prophet-brand-relevance-index\/"},"modified":"2023-03-23T00:29:34","modified_gmt":"2023-03-23T00:29:34","slug":"relevantbrands","status":"publish","type":"page","link":"https:\/\/prophet.com\/de\/thinking\/relevantbrands\/","title":{"rendered":"Prophet Brand Relevance Index\u00ae"},"content":{"rendered":"\n
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Prophet
Brand
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Index\u00ae<\/h1>\n<\/div>\n<\/div>\n\n\n\n

Relevanz ist entscheidend f\u00fcr den Erfolg einer Marke. Wir messen j\u00e4hrlich die Relevanz von Marken aus Sicht von Verbraucher:innen, um Dynamiken und Trends zu erkennen und zu verstehen, welche Marken wirklich relevant sind und welche nicht.<\/p>\n\n\n\n

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Relevante Marken steigern Unternehmenswachstum<\/strong><\/h2>\n<\/div>\n\n\n\n
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Wir sind davon \u00fcberzeugt, dass die st\u00e4rksten Marken nachhaltig relevant sind und im Leben von Verbraucher:innen eine entscheidende Rolle spielen. Deshalb haben wir den Prophet Brand Relevance Index\u00ae (BRI) ins Leben gerufen – um Unternehmen dabei zu helfen, ihre Marken zu bewerten und zu verstehen, wie sie Wachstum generieren k\u00f6nnen. Tats\u00e4chlich \u00fcbertraf das Umsatzwachstum der relevantesten Marken in den letzten 10 Jahren das durchschnittliche Umsatzwachstum des S&P 500 um 230 % und das EBIT-Wachstum um 1.040 %.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Markenrelevanz neu definieren<\/strong><\/h2>\n<\/div>\n\n\n\n
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Seit \u00fcber 100 Jahren werden Marken auf eine bestimmte Art und Weise entwickelt. Doch die moderne Welt verlangt nach neuen Wegen. Prophet spielt eine entscheidende Rolle in der Gestaltung von Markenstrategie – dort liegt unsere Vergangenheit und unsere Zukunft. Die Einf\u00fchrung des BRI verfolgte das Ziel, Markenrelevanz besser zu verstehen und letztlich die Frage zu beantworten: \u201eWas ist erforderlich, um eine nachhaltig relevante Marke zu schaffen?\u201c<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Vorherige Indices<\/p>\n\n\n\n

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\"Marisa<\/figure>\n<\/div><\/div>\n\n\n\n
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“Die relevantesten Marken gewinnen nicht nur die Aufmerksamkeit und die Herzen der Verbraucher, sondern steigern auch das Umsatzwachstum.”<\/p>\n\n\n\n

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Marisa Mulvihill<\/strong>
<\/a><\/strong>Partner, Head of Brand and Activation<\/p>\n<\/div>\n\n\n\n

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Gemeinsam au\u00dfergew\u00f6hnliches Wachstum erreichen<\/h2>\n\n\n\n

Wir helfen Ihnen gerne weiter und sind immer offen f\u00fcr ein Gespr\u00e4ch. Erz\u00e4hlen Sie uns mehr \u00fcber Ihr Anliegen!<\/p>\n\n\n\n

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\n \n JETZT KONTAKT AUFNEHMEN \n \n \n \n <\/g>\n <\/svg> \n <\/a>\n <\/div>\n<\/div>\n\n\n\n
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\n\n \n\n Group 18<\/title>\n \n \n \n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/path>\n <\/g>\n <\/g>\n <\/g>\n<\/svg>\n <\/div>\n \n <\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17333,"parent":20063,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"coauthors":[3],"class_list":["post-20067","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nProphet Brand Relevance Index\u00ae - Business Transformation Consultants | Prophet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/de\/thinking\/relevantbrands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prophet Brand Relevance Index\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/de\/thinking\/relevantbrands\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T00:29:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/BRI22_Thinking_APACBlog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5600\" \/>\n\t<meta property=\"og:image:height\" content=\"3000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Prophet\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Prophet Brand Relevance Index\u00ae - 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