{"id":20063,"date":"2022-04-22T22:43:58","date_gmt":"2022-04-22T22:43:58","guid":{"rendered":"https:\/\/preview.prophet.com\/?page_id=20063"},"modified":"2025-05-20T19:26:54","modified_gmt":"2025-05-20T19:26:54","slug":"thinking","status":"publish","type":"page","link":"https:\/\/prophet.com\/de\/thinking\/","title":{"rendered":"Perspektiven"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<h1 class=\"wp-block-heading\" id=\"h-perspektiven\">Perspektiven<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<p>Wir erm\u00f6glichen au\u00dfergew\u00f6hnliches Wachstum f\u00fcr Unternehmen, indem wir unsere Kunden dazu inspirieren, neue und einzigartige Wege zu gehen. Unsere neuesten Ideen und Denkans\u00e4tze finden Sie hier und in unserem Newsletter.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/de\/subscribe\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #22ffab; --bg-underline-color:#22ffab;\"  >\n                JETZT ANMELDEN <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#22ffab stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top phone:order-2 phone:mb-24 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-black-color has-text-color\" style=\"text-transform:uppercase\"><strong>BLOG<\/strong><\/p>\n\n\n\n<p class=\"h2 has-black-color has-text-color\"><a href=\"https:\/\/prophet.com\/de\/2024\/12\/wachstumsstrategien-2025-deutschland\/\">Wie man 2025 wieder auf Wachstumskurs kommt\u202f<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/de\/2024\/12\/wachstumsstrategien-2025-deutschland\/\" \n            class=\"wp-block-button__link no-border-radius animate-underline\" \n            style=\"color: #334aff; --bg-underline-color:#334aff;\"  >\n                MEHR LESEN  \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:order-1 phone:mb-24 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/prophet.com\/de\/2024\/12\/wachstumsstrategien-2025-deutschland\/\"><img loading=\"lazy\" decoding=\"async\" width=\"2668\" height=\"1501\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/SustainableGrowth_2_B-edited.jpg\" alt=\"\" class=\"wp-image-36443\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/SustainableGrowth_2_B-edited.jpg 2668w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/SustainableGrowth_2_B-edited-600x338.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/SustainableGrowth_2_B-edited-1422x800.jpg 1422w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/SustainableGrowth_2_B-edited-768x432.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/SustainableGrowth_2_B-edited-1536x864.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/SustainableGrowth_2_B-edited-2048x1152.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/SustainableGrowth_2_B-edited-1920x1080.jpg 1920w\" sizes=\"auto, (max-width: 2668px) 100vw, 2668px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column two-col is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"tile-blocks\">\n\n    \n<div id=\"post-34207\" class=\"tile-item post-34207 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-growth-strategy thinking_type-blogs thinking_sub_brand-construction\" >\n    <a href=\"https:\/\/prophet.com\/de\/2024\/04\/kuenstliche-intelligenz-in-der-bauzulieferindustrie\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'K\u00fcnstliche Intelligenz in der Bauzulieferindustrie' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2018\/06\/Artificial-Intelligence_2_A-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>K\u00fcnstliche Intelligenz in der Bauzulieferindustrie<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-34163\" class=\"tile-item post-34163 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-growth-strategy thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/de\/2024\/04\/ki-transformation-umfrage-deutsche-konsumenten-2024\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Wie ist der Stand der KI in Deutschland?' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/ArtificialIntelligence_1_B-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Wie ist der Stand der KI in Deutschland?<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<\/div><!-- .tile-blocks --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top has-black-color has-text-color is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/de\/thinking\/all-posts\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #000000; --bg-underline-color:#000000;\"  >\n                ALLE PERSPEKTIVEN ANSEHEN <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#000000 stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: rgb(51,74,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading h1\" id=\"h-perspektiven-bauzulieferindustrie-2024\">Perspektiven Bauzulieferindustrie 2024<\/h2>\n\n\n\n<p>Wie entwickelt sich die Bauzulieferindustrie 2024: Perspektiven zur Marktentwicklung, zum F\u00fchrungsverhalten und zu inhaltlichen Schwerpunkten&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/de\/2024\/01\/download-perspektiven-bauzulieferindustrie-2024\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #000000; --bg-underline-color:#000000;\"  >\n                MEHR ERFAHREN <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#000000 stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center h3\" id=\"h-vordenker-innen-im-spotlight\"><strong>VORDENKER:INNEN IM SPOTLIGHT<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n <div class=\"carousel-container\" data-slide-show=\"4\">\n    <div class=\"carousel-inner-container\">\n        \n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/david-aaker\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/12\/Dave_aaker_HS-e1670438132119-300x300.jpg\" alt=\"David Aaker\">\n                <\/div>\n                <p class=\"leadership-name\">David Aaker<\/p>\n                <p class=\"leadership-role\">Vice Chairman<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/tobias-baerschneider\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/baerschneider.jpg\" alt=\"Tobias B\u00e4rschneider\">\n                <\/div>\n                <p class=\"leadership-name\">Tobias B\u00e4rschneider<\/p>\n                <p class=\"leadership-role\">Senior Partner, EMEA Regional Lead<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/layla-keramat\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/11\/Layla-HiRes-External-1-1-300x300.png\" alt=\"Layla Keramat\">\n                <\/div>\n                <p class=\"leadership-name\">Layla Keramat<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/alex_whittaker\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/P.-Headshots-Mar24-DSCF7932-20240306-Zadkiel-300x300.jpg\" alt=\"Alex Whittaker\">\n                <\/div>\n                <p class=\"leadership-name\">Alex Whittaker<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-3\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/joerg-meurer\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/06\/JoergMeurer_300px.jpg\" alt=\"Dr. J\u00f6rg Meurer\">\n                <\/div>\n                <p class=\"leadership-name\">Dr. J\u00f6rg Meurer<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-3\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/stephan-schusser\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/06\/KEYLENS_Stephan_Schusser-1536x1024-2-300x300.jpg\" alt=\"Dr. Stephan Schusser\">\n                <\/div>\n                <p class=\"leadership-name\">Dr. Stephan Schusser<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-3\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/vera-kuhlo\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/07\/Vera-Kuhlo-300x300.jpeg\" alt=\"Vera Kuhlo\">\n                <\/div>\n                <p class=\"leadership-name\">Vera Kuhlo<\/p>\n                <p class=\"leadership-role\">Associate Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/secure.gravatar.com\/avatar\/?s=300&#038;d=mm&#038;r=g\" alt=\"Dr. J\u00f6rg Meurer\">\n                <\/div>\n                <p class=\"leadership-name\">Dr. J\u00f6rg Meurer<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/paul-teuton\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/11\/PTeuton-square-300x300.png\" alt=\"Paul Teuton\">\n                <\/div>\n                <p class=\"leadership-name\">Paul Teuton<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/bernhard-schaar\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/08\/schaar_bernhard-300x300.jpg\" alt=\"Bernhard Schaar\">\n                <\/div>\n                <p class=\"leadership-name\">Bernhard Schaar<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/alex_mulder\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/05\/a_mulder.jpg\" alt=\"Alex Mulder\">\n                <\/div>\n                <p class=\"leadership-name\">Alex Mulder<\/p>\n                <p class=\"leadership-role\">Associate Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-3\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/kirsten-feld-turkis\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/11\/photo.jpg\" alt=\"Kirsten Feld-T\u00fcrkis\">\n                <\/div>\n                <p class=\"leadership-name\">Kirsten Feld-T\u00fcrkis<\/p>\n                <p class=\"leadership-role\">Associate Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-3\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/tosson-el-noshokaty\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2020\/05\/Tosson.jpg\" alt=\"Tosson El Noshokaty\">\n                <\/div>\n                <p class=\"leadership-name\">Tosson El Noshokaty<\/p>\n                <p class=\"leadership-role\">Senior Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <\/div>\n <\/div><!-- .carousel-container -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content circle-trigger bg-image section-dark\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/wave-line-hero.jpg);background-position: center;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\">\n<h2 class=\"wp-block-heading h1\" id=\"h-aaker-uber-marken\">Aaker \u00fcber Marken<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p>Vice Chairman David Aaker, bekannt als \u201eVater des modernen Brandings\u201c, z\u00e4hlt zu den f\u00fchrenden Wegbereitern der Marketing-Wissenschaft.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/thinking\/aaker\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                MEHR ERFAHREN <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center relative is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n    \n        <div class=\"svg-container contain-svg\">\n\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"602px\" height=\"446px\" viewBox=\"0 0 602 446\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Group 12<\/title>\n    <defs>\n        <pattern id=\"pattern-1\" patternUnits=\"objectBoundingBox\" x=\"-5.66770186%\" width=\"105.667702%\" height=\"100%\">\n            <use xlink:href=\"#image-2\" transform=\"scale(0.627587992,0.627587992)\"><\/use>\n        <\/pattern>\n    <\/defs>\n    <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Group-9\" transform=\"translate(94.000000, 223.000000) rotate(-90.000000) translate(-94.000000, -223.000000) translate(-129.000000, -289.000000)\">\n            <g id=\"Group-12\" transform=\"translate(0.000000, 418.000000)\">\n                <path class=\"sm-blue-circle\" d=\"M54,211.000065 C54,196.088517 41.9119133,184 26.9998708,184 C12.0882159,184 0,196.088517 0,211.000065 C0,225.911612 12.0882159,238 26.9998708,238 C41.9119133,238 54,225.911612 54,211.000065\" id=\"Fill-6\" fill=\"#4899FF\"><\/path>\n                <path class=\"md-blue-circle\" d=\"M411,553 C411,525.937982 389.061952,504 361.999871,504 C334.938048,504 313,525.937982 313,553 C313,580.062005 334.938048,602 361.999871,602 C389.061952,602 411,580.062005 411,553\" id=\"Fill-7\" fill=\"#4899FF\"><\/path>\n                <path class=\"lg-blue-circle\" d=\"M191,82.0001704 C191,36.7126713 154.287088,0 108.999773,0 C63.7124576,0 27,36.7126713 27,82.0001704 C27,127.287329 63.7124576,164 108.999773,164 C154.287088,164 191,127.287329 191,82.0001704\" id=\"Fill-8\" fill=\"#4899FF\"><\/path>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg>\n        <\/div>\n    \n    \n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-css-opacity has-white-background-color has-background is-style-default\" \/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong><a href=\"https:\/\/prophet.com\/de\/2020\/09\/david-aaker-ueber-sein-neues-buch-covid-19-und-die-auswirkungen-auf-marken\/\">BLOG<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/de\/2020\/09\/david-aaker-ueber-sein-neues-buch-covid-19-und-die-auswirkungen-auf-marken\/\">David Aaker \u00fcber sein neues Buch, COVID-19 und dessen Auswirkungen auf Marken<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong><a href=\"https:\/\/prophet.com\/de\/2018\/05\/warum-unternehmen-geschichten-erzaehlen-sollten\/\">BLOG<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/de\/2018\/05\/warum-unternehmen-geschichten-erzaehlen-sollten\/\">Warum Unternehmen Geschichten erz\u00e4hlen sollten<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong><a href=\"https:\/\/prophet.com\/de\/2018\/01\/signature-stories-entwickeln-und-gestalten\/\">BLOG<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/de\/2018\/01\/signature-stories-entwickeln-und-gestalten\/\">Signature Stories entwickeln und gestalten<\/a><\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"h-bucher\"><strong>B\u00fccher<\/strong><\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/prophet.com\/de\/2018\/01\/signature-stories-entwickeln-und-gestalten\/\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"350\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Website_Book_CreatingSignatureStories_shadow-1.png\" alt=\"\" class=\"wp-image-23938 size-full\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading h3\" id=\"h-signature-stories-entwickeln-und-gestalten\"><strong><a href=\"https:\/\/prophet.com\/de\/2018\/01\/signature-stories-entwickeln-und-gestalten\/\">Signature Stories entwickeln und gestalten<\/a><\/strong><\/h2>\n\n\n\n<p>David Aaker<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/de\/2018\/01\/signature-stories-entwickeln-und-gestalten\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #000000; --bg-underline-color:#000000;\"  >\n                MEHR ERFAHREN <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#000000 stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/prophet.com\/de\/2022\/05\/the-definitive-guide-to-b2b-digital-transformation\/\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"350\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Website_Book_B2BGuide_shadow-1.png\" alt=\"\" class=\"wp-image-23941 size-full\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"h5\"><a href=\"https:\/\/prophet.com\/de\/2022\/05\/the-definitive-guide-to-b2b-digital-transformation\/\">The Definitive Guide to B2B Digital Transformation<\/a><\/p>\n\n\n\n<p>Fred Geyer<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/prophet.com\/de\/2020\/01\/owning-game-changing-subcategories-von-david-aaker\/\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"350\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Website_Book_OwningGameChangingStories_shadow.png\" alt=\"\" class=\"wp-image-23940 size-medium\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"h5\"><a href=\"https:\/\/prophet.com\/de\/2020\/01\/owning-game-changing-subcategories-von-david-aaker\/\">Owning Game-Changing Subcategories<\/a><\/p>\n\n\n\n<p>David Aaker<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31244,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"coauthors":[3],"class_list":["post-20063","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Perspektiven - Business Transformation Consultants | Prophet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/de\/thinking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perspektiven\" \/>\n<meta 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