{"id":17388,"date":"2022-03-04T21:45:00","date_gmt":"2022-03-04T21:45:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?p=17388"},"modified":"2022-06-21T20:02:37","modified_gmt":"2022-06-21T20:02:37","slug":"how-effective-go-to-market-strategies-unleash-brand-demand-love","status":"publish","type":"post","link":"https:\/\/prophet.com\/2022\/03\/how-effective-go-to-market-strategies-unleash-brand-demand-love\/","title":{"rendered":"How Effective Go-To-Market Strategies Unleash Brand-Demand Love"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top H2 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\"><strong>BLOG<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"h2 wp-block-heading\">How Effective Go-To-Market Strategies Unleash Brand-Demand Love<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><em>The third post in a series about integrating brand and demand marketing capabilities to win in a complex and dynamic landscape.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n <script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/xHajMjbnDYrHWXhn2mNn8N.jpg\"  data-uuid=\"xHajMjbnDYrHWXhn2mNn8N\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<p>We think it\u2019s time for brand and demand to fall in love. After all, they\u2019ve long been attracted to each other\u2019s strengths and can shore up the other\u2019s shortcomings. When brand and demand build a strong, sustainable and mutually satisfying relationship of equals it lays a foundation for increased brand relevance and ultimately leads to uncommon growth.<\/p>\n\n\n\n<p>Like the best marriages and strongest teams, a commitment defines what is possible. Bringing complementary skills together leads to greater mutual success. In talking to senior marketing executives, we heard passionate interest in unifying marketing at every level and taking an integrated, agile and data-driven approach.<\/p>\n\n\n\n<p>If one were to equate a relationship\u2019s declaration of commitment to a declaration of commitment between brand and demand marketing organizations, one may reference a marketing go-to-market (GTM) strategy. An effective GTM strategy provides strategic guidance for achieving an organization\u2019s performance goals across key channels and disciplines. Despite the importance of this guidance, marketing organizations continue to face challenges in developing an integrated GTM strategy across their brand and demand teams, leading to misaligned activation plans which ultimately impact the efficacy of campaign efforts.<\/p>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/prophet.com\/2022\/02\/how-brand-demand-love-wins-across-the-marketing-lifecycle\/\">Prophet-developed framework<\/a>&nbsp;described below highlights the key components of effective go-to-market strategies that powerfully combine the best of brand and demand. They are important because achieving the appropriate brand-demand balance is a constantly moving target, meaning GTM strategies must be designed for flexibility and ongoing adjustment.<\/p>\n\n\n\n<p>Key aspects of the CMO agenda \u2013 from audience strategy to creative and content \u2013 are central inputs to designing an effective brand and demand capability. Indeed, they are the vows by which brand and demand teams can build solid and successful relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing GTM Strategy Framework<\/h2>\n\n\n\n<p>There are six key areas to address as part of an integrated go-to-market strategy, each with its own set of requirements and implications for execution.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Brand-Strategy.png\" alt=\"\" class=\"wp-image-21513\" width=\"44\" height=\"45\" \/><\/figure><\/div>\n\n\n\n<p><strong>Brand Strategy<\/strong>:&nbsp;<em>Brand Position, Architecture, Key Messages, Voice and Expression<\/em><\/p>\n\n\n\n<p>The brand strategy forms the core of the brand identity and should manifest itself clearly and consistently across brand and demand campaign initiatives.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Audience-Value-Prop.png\" alt=\"\" class=\"wp-image-21515\" width=\"44\" height=\"44\" \/><\/figure><\/div>\n\n\n\n<p><strong>Audience Value Propositions<\/strong>:&nbsp;<em>How to Win with Your Audiences<\/em><\/p>\n\n\n\n<p>Audience value propositions describe the reasons audiences should have an interest in your brand, product or service.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Customer-Data.png\" alt=\"\" class=\"wp-image-21516\" width=\"45\" height=\"44\" \/><\/figure><\/div>\n\n\n\n<p><strong>Customer Data and Insights<\/strong>:&nbsp;<em>What You Need to Know About Your Audiences<\/em><\/p>\n\n\n\n<p>The successful utilization of customer information provides insights into their behavior and opportunities to convert across channels. Both brand and demand campaigns generate key customer insights which can be used to improve all campaigns (for example high-performing digital placements on the sports-oriented websites may provide a rationale for purchasing TV ads on sports networks and programming). Establish a pipeline for sharing customer data and insights between teams.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Pricing-and-Distribution.png\" alt=\"\" class=\"wp-image-21517\" width=\"46\" height=\"45\" \/><\/figure><\/div>\n\n\n\n<p><strong>Pricing and Distribution<\/strong>:&nbsp;<em>How and Where Audiences Will Find Brand, Product or Service<\/em><\/p>\n\n\n\n<p>Understanding how customers can acquire your product or service, including the cost associated with that acquisition, is a key consideration. While demand channels can provide a direct path to conversion, the impact of brand channels shouldn\u2019t be ignored.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Creative-Content-Channel.png\" alt=\"\" class=\"wp-image-21518\" width=\"42\" height=\"43\" \/><\/figure><\/div>\n\n\n\n<p><strong>Creative, Content and Channel<\/strong>:&nbsp;<em>Content and Experiences Will Attract and Convert Audiences<\/em><\/p>\n\n\n\n<p>Creative and content contain the messaging and imagery that will connect audiences to your brand, product or service. While creative formats vary across brand and demand channels, a holistic analysis of creative performance provides opportunities for greater insights and improved content creation.<\/p>\n\n\n\n<div style=\"height:1px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/Media-and-Comms-1.png\" alt=\"\" class=\"wp-image-21519\" width=\"44\" height=\"43\" \/><\/figure><\/div>\n\n\n\n<p><strong>Media &amp; Channel Communications<\/strong>:&nbsp;<em>How, Where and When You Will Find and Engage Audiences<\/em><\/p>\n\n\n\n<p>The touchpoints by which a customer can be reached and converted are important facets of any GTM strategy. An integrated model requires a mutual understanding of media campaign strategy and channel selection.<\/p>\n\n\n\n<p>When developing a go-to-market strategy, it\u2019s crucial to understand the implications for both brand and demand marketing teams. While each team is responsible for the successful deployment of campaign efforts against their respective channels, their measure of success should align against the overarching goals of the organizations as set forth by the GTM strategy. Organizations should avoid us vs. them mentality when crafting their organization and recommendations but instead account for the holistic impact of their recommendations against an aligned, cohesive goal for the organization at large. <\/p>\n\n\n\n<p>Again, there is no set formula for effective brand-demand integration. Even if there was, it would fluctuate based on multiple market variables. That\u2019s why these strategic principles are so powerful \u00ad\u2013 they keep marketers pointed toward the \u201cnorth stars\u201d of business strategy and organizational purpose while enabling the necessary recalibration of campaigns, budget allocations and other levers that produce strong outcomes.<\/p>\n\n\n\n<p><em>In our <a href=\"https:\/\/prophet.com\/2022\/04\/brand-demand-love-achieving-success-and-satisfaction-together\/\">next post<\/a>, we\u2019ll look more closely at the financial and pocketbook implications of brand-demand love. Specifically, we\u2019ll examine how:<\/em><\/p>\n\n\n\n<ul class=\"disc wp-block-list\"><li><em>To define shared goals<\/em><\/li><li><em>Set an investment agenda<\/em><\/li><li><em>Define smarter metrics for allocating budgets and tracking performance<\/em><\/li><li><em>Highlight how brand and demand can stop fighting about money<\/em><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image alignfull size-medium\"><a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"321\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-600x321.png\" alt=\"\" class=\"wp-image-27476\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-600x321.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1493x800.png 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-768x411.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1536x823.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-2048x1097.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1920x1029.png 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"h5\">The new research report, &#8220;<a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\">Brand and Demand: A Love Story<\/a>&#8221; is here! Learn how today&#8217;s Brand and Demand Generation leaders are bringing their functions together to drive greater impact. <br><a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\">Download today<\/a>!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_61aa8b2af13e6\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Author<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/mat-zucker\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/zucker-300x300.jpg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Mat Zucker<\/p>\n                                        <p class=\"role\">Senior Partner<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/thomas-anderson\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Thomas-Anderson-300x300.jpeg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Thomas Anderson<\/p>\n                                        <p class=\"role\">Senior Engagement Manager<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        <nav class=\"social-links\">\n            <h3 class=\"title\">Share<\/h3>\n            <ul class=\"social-icons\">\n                <li class=\"icon\"> \n                    <a href=\"#\" target=\"_blank\" class=\"linkedin sharer\"><span class=\"icon-linkedin\" style=\"right: 0px;\"><\/span><\/a>\n                <\/li>\n                <li class=\"icon\">\n                    <a href=\"#\" target=\"_blank\" class=\"facebook sharer\"><span class=\"icon-facebook\"><\/span><\/a>\n                <\/li>\n\n            <\/ul>\n        <\/nav>\n\n    \n    \n    \n        <div class=\"subscribe-block\">\n            <h3 class=\"title\">Don&#8217;t Miss a Beat<\/h3>\n            <p>Sign up to receive our latest insights.<\/p>\n            <div class=\"wp-block-buttons\">\n                <div class=\"wp-block-button\">\n                    <a href=\"\/subscribe\" class=\"wp-block-button__link no-border-radius link--ani-arrow\" style=\"color: #0a0a0a\">SUBSCRIBE&nbsp;\n                        <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                                <g fill=\"none\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n                            <\/g>\n                        <\/svg> \n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div><!-- .subscribe-block -->\n\n        \n<\/div><!-- .thinking-sidebar-wrapper -->\n\n\n    <div class=\"tile-link-container  tile-link-container-light\">\n        <div class=\"tile-link-inner-container\">\n\n                            \n                    <div class=\"tile-link-block\" style=\"background: #fcfcfc; color: #000000;\">\n                        <a href=\"https:\/\/prophet.com\/services\/demand-strategy\/\" class=\"tile-anchor-link \">\n                            <div  style=\"background: #334aff\" class=\"line-bar\"><\/div>\n                            <p class=\"tile-title\">Drive Customer Demand<\/p>\n\n                                                            <p class=\"tile-text\">RELATED SERVICE<\/p>\n                                                        \n                                                    <\/a>\n                    <\/div><!-- .tile-link-block -->\n\n            \n        <\/div><!-- .tile-link-inner-container -->\n    <\/div><!-- .tile-link-container -->\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:109%\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: #334aff;color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\">\n<p class=\"h3\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<p class=\"h3\"><strong>FINAL  THOUGHTS<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>Understanding where brand and demand might have shared foundational components, from brand strategy to creative and content distribution, can create shared value across marketing objectives and enable greater agility between brand and demand goals. This sort of synergistic and complementary relationship is what we mean&nbsp;<a href=\"https:\/\/prophet.com\/2022\/02\/brand-and-demand-marketing-a-love-story\/\">when we talk about brand-demand love<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/connect\/\"><em>Get in touch today<\/em><\/a><em>&nbsp;if you\u2019d like to learn how to develop effective go-to-market strategies to unleash your company\u2019s \u201cBrand-Demand Love\u201d.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/connect\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                CONNECT WITH US <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"h3 wp-block-heading\"><strong>Related Thinking<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/thinking\/all-posts\/\">View All<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"carousel-container\" data-slide-show=\"3\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-37641\" class=\"tile-item post-37641 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-marketing-sales thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/12\/ai-is-everyones-luxury-premium-brands-cant-afford-a-generational-blind-spot\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'AI Is Everyone\u2019s Luxury:\u00a0Premium Brands\u00a0Can\u2019t\u00a0Afford a Generational Blind Spot' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n            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<\/article>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":164,"featured_media":19718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[7,8],"thinking_type":[14],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[64,444],"class_list":["post-17388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-brand-activation","thinking_topic-marketing-sales","thinking_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unleash Brand-Demand Love with Effective Go-To-Market Strategies | Prophet<\/title>\n<meta name=\"description\" content=\"This Prophet framework highlights how you can create a powerful brand-demand combination to 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Previously, Mat was Global Executive Creative Director at Razorfish and has also served as Chief Creative Officer at OgilvyOne New York, reinventing direct marketing for the digital age. He also has held leadership roles at R\/GA and Agency.com New York. A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann\u2019s Egg Beaters and radio ads for AT&amp;T. 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