{"id":17193,"date":"2019-04-16T16:28:00","date_gmt":"2019-04-16T16:28:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?post_type=case-studies&#038;p=17193"},"modified":"2022-10-31T09:02:05","modified_gmt":"2022-10-31T09:02:05","slug":"electrolux-tasteos","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/","title":{"rendered":"Electrolux TasteOS"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"h5 has-green-color has-text-color\"><strong>CASE STUDY<\/strong><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\">Electrolux TasteOS<\/h1>\n\n\n\n<p class=\"h3\">Creating digital product and service design for a best-in-class experience<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2800\" height=\"1500\" class=\"wp-block-cover__image-background wp-image-7331\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2017\/11\/Prophet_Website_CS_Electrolux_4.jpg\" style=\"object-position:50% 63%\" data-object-fit=\"cover\" data-object-position=\"50% 63%\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2017\/11\/Prophet_Website_CS_Electrolux_4.jpg 2800w, https:\/\/prophet.com\/wp-content\/uploads\/2017\/11\/Prophet_Website_CS_Electrolux_4-600x321.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2017\/11\/Prophet_Website_CS_Electrolux_4-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2017\/11\/Prophet_Website_CS_Electrolux_4-768x411.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2017\/11\/Prophet_Website_CS_Electrolux_4-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2017\/11\/Prophet_Website_CS_Electrolux_4-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2017\/11\/Prophet_Website_CS_Electrolux_4-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 2800px) 100vw, 2800px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:300px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div style=\"height:350px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\"><strong>Challenge<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>As a longstanding partner to Electrolux in their <a href=\"https:\/\/prophet.com\/services\/capabilities\/digital-transformation\/\">digital transformation<\/a> efforts, Prophet introduced Electrolux to Innit, a San Francisco-based data food startup, as part of an annual event with Electrolux\u2019s Digital Transformation leadership team. At the event, Electrolux was impressed with Innit\u2019s scalable, software-based connected cooking platform. They decided to pursue a partnership to combine the data-driven world of taste and food (Innit) with physical moments of delight created by best-in-class appliances (Electrolux) that deliver an incredible cooking experience.<\/p>\n\n\n\n<p>Prophet was brought on board as Electrolux\u2019s \u2018sparring partner,\u2019 representing the interests of Electrolux and the target consumers\u2019 needs in the design of the connected cooking service experience.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\"><strong>Solutions<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Over the course of seven weeks, we did the following:<\/p>\n\n\n\n<ul class=\"disc wp-block-list\"><li>Identified consumer needs and innovation opportunities<\/li><li>Brainstormed use cases<\/li><li>Developed and prioritized concepts into one MVP experience<\/li><li>Defined features and requirements<\/li><li>Built storyboards and wireframes<\/li><li>Developed a business case and partnership strategy to support implementation.<\/li><\/ul>\n\n\n\n<p>First, we immersed in the core consumer insights, using existing insights and collaborative workshops to identify unmet needs and pain points across the cooking journey. From there, we turned to competitive analysis, surveying established and new players in the market and identifying where consumer needs overlapped with white space to prioritize innovation opportunities.<\/p>\n\n\n\n<p>Armed with insights on consumer pain points and market opportunities, we brainstormed a series of specific use cases detailing the actions, interactions, and steps consumers want or need to take as part of the connected cooking experience. Armed with these use cases, we identified overlap and ways they might come together into distinct value propositions, bringing to light the offering from both Innit and Electrolux. This resulted in three core concepts, each with its own set of features and front-end requirement considerations.<\/p>\n\n\n\n<p>We then developed sketches, wireframes, and full storyboards that detailed each concept. Two consumer co-creation sessions helped validate and refine our initial thinking around unmet needs and potential solutions in the cooking space.<\/p>\n\n\n\n<p>Once we developed and validated experience concepts, we gathered with all parties for a week-long workshop to finalize the technical requirements of the <a href=\"https:\/\/prophet.com\/services\/capabilities\/customer-experience\/\">ideal state experience design<\/a>. As part of that workshop, we collaborated with the technical teams from both Innit and Electrolux to align on the product roadmap, functional and operational requirements, and necessary delivery capabilities, for the MVP experience. We then identified revenue streams, quantified top-line impact, and provided guidance on key elements of the partnership agreement (e.g. branding, data ownership, etc.) to bring the experience to life.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\"><strong>Results<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The joint experience was officially announced in April 2018 at Eurocucina and will be available to consumers starting in Q1 of 2019.<\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\"><strong>Related Case Studies<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/work\/case-studies\/\">VIEW ALL<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<div class='tile-blocks'>\n<div id=\"post-37710\" class=\"tile-item post-37710 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-technology-telecom\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/20-minuten-digital-transformation-for-switzerlands-most-read-news-brand\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', '20 Minuten' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/01\/0_Hero-Image-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>20 Minuten<\/span><\/caption><h3 class='entry-title'>\nA digital-first transformation&nbsp;for&nbsp;Switzerland\u2019s most-read news brand\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37512\" class=\"tile-item post-37512 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/ubs-how-brand-defined-new-growth-era\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'UBS' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-1199x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>UBS<\/span><\/caption><h3 class='entry-title'>\nFrom integration to inspiration: how brand defined UBS\u2019s new era\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37534\" class=\"tile-item post-37534 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-b2b case_study_industries-technology-telecom\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/a-brand-refresh-for-a-logistics-business-making-moves-in-decarbonization\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Kalmar' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/1-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Kalmar<\/span><\/caption><h3 class='entry-title'>\nA brand refresh for a logistics business making moves in decarbonization&nbsp;\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item --><\/div><!-- .tiles -->\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n","protected":false},"featured_media":3244,"template":"","case_study_topic":[612,263,265],"case_study_industries":[273],"case_study_company":[],"case_study_capability":[],"class_list":["post-17193","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_study_topic-digital","case_study_topic-customer-experience","case_study_topic-experience-innovation","case_study_industries-consumer"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Electrolux Delivers Incredible Experiences Through Digital Design | Prophet<\/title>\n<meta name=\"description\" content=\"Electrolux maintains their consumer focus as they navigated a partnership with a data food startup. Learn how we helped Electrolux create a best-in-class connected cooking experience through digital product &amp; service design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electrolux TasteOS\" \/>\n<meta property=\"og:description\" content=\"Electrolux maintains their consumer focus as they navigated a partnership with a data food startup. Learn how we helped Electrolux create a best-in-class connected cooking experience through digital product &amp; service design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-31T09:02:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/04\/electroluxtasteos_feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data2\" content=\"Juliana Urbis\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Electrolux Delivers Incredible Experiences Through Digital Design | Prophet","description":"Electrolux maintains their consumer focus as they navigated a partnership with a data food startup. Learn how we helped Electrolux create a best-in-class connected cooking experience through digital product & service design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/","og_locale":"en_US","og_type":"article","og_title":"Electrolux TasteOS","og_description":"Electrolux maintains their consumer focus as they navigated a partnership with a data food startup. Learn how we helped Electrolux create a best-in-class connected cooking experience through digital product & service design.","og_url":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/","og_site_name":"Business Transformation Consultants | Prophet","article_modified_time":"2022-10-31T09:02:05+00:00","og_image":[{"width":1200,"height":650,"url":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/04\/electroluxtasteos_feature.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes","Written by":"Juliana Urbis"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/","url":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/","name":"Electrolux Delivers Incredible Experiences Through Digital Design | Prophet","isPartOf":{"@id":"https:\/\/prophet.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/#primaryimage"},"image":{"@id":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/#primaryimage"},"thumbnailUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/04\/electroluxtasteos_feature.jpg","datePublished":"2019-04-16T16:28:00+00:00","dateModified":"2022-10-31T09:02:05+00:00","description":"Electrolux maintains their consumer focus as they navigated a partnership with a data food startup. Learn how we helped Electrolux create a best-in-class connected cooking experience through digital product & service design.","breadcrumb":{"@id":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/#primaryimage","url":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/04\/electroluxtasteos_feature.jpg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2019\/04\/electroluxtasteos_feature.jpg","width":1200,"height":650},{"@type":"BreadcrumbList","@id":"https:\/\/prophet.com\/case-studies\/electrolux-tasteos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prophet.com\/"},{"@type":"ListItem","position":2,"name":"Electrolux TasteOS"}]},{"@type":"WebSite","@id":"https:\/\/prophet.com\/#website","url":"https:\/\/prophet.com\/","name":"Business Transformation Consultants | Prophet","description":"","publisher":{"@id":"https:\/\/prophet.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prophet.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/prophet.com\/#organization","name":"Business Transformation Consultants | Prophet","url":"https:\/\/prophet.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/","url":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","contentUrl":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/02\/Prophet-Logo-White.svg","width":105,"height":13,"caption":"Business Transformation Consultants | Prophet"},"image":{"@id":"https:\/\/prophet.com\/#\/schema\/logo\/image\/"}}]}},"lang":"en","translations":{"en":17193},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case-studies\/17193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/3244"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=17193"}],"wp:term":[{"taxonomy":"case_study_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case_study_topic?post=17193"},{"taxonomy":"case_study_industries","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case_study_industries?post=17193"},{"taxonomy":"case_study_company","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case_study_company?post=17193"},{"taxonomy":"case_study_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/case_study_capability?post=17193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}