{"id":171,"name":"Michael Lalley","url":"","description":"Michael Lalley is an Associate Partner, Verbal Branding in Prophet\u2019s New York office. With a background in brand strategy and storytelling, he helps brands to articulate their value and tell stories that connect to their audiences in authentic, desirable ways. \r\n\r\nUsing a strategic mindset with a creative skillset, Michael focuses on naming, messaging, voice and content strategy to help brands express themselves, and has experience across industries like technology, financial services, CPG, healthcare and legaltech. Prior to joining Prophet, Michael held consulting roles at Openbox Design and Interbrand. He also spent a number of years as an ad agency copywriter. \r\n\r\nNotable clients he\u2019s helped include AT&T, Citibank, Thomson Reuters, Capital One, Sparkling ICE, Bonnaroo, The Humane Society of the United States, Cricket Wireless and Wolters Kluwer. 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