{"id":166,"date":"2021-12-02T20:59:13","date_gmt":"2021-12-02T20:59:13","guid":{"rendered":"https:\/\/preview.prophet.com\/?page_id=166"},"modified":"2025-06-26T16:59:54","modified_gmt":"2025-06-26T16:59:54","slug":"thinking","status":"publish","type":"page","link":"https:\/\/prophet.com\/thinking\/","title":{"rendered":"Thinking"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<h1 class=\"wp-block-heading\" id=\"h-thinking\">Thinking<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33%\">\n<p>Prophet\u2019s people never stop thinking of ways companies can do more to drive uncommon growth. See what\u2019s been on our minds lately.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/subscribe\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #22ffab; --bg-underline-color:#22ffab;\"  >\n                SUBSCRIBE <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#22ffab stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top phone:order-2 phone:mb-24 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"has-black-color has-text-color\"><strong>BLOG<\/strong><\/p>\n\n\n\n<p class=\"h2 has-black-color has-text-color\"><a href=\"https:\/\/prophet.com\/2025\/05\/uncommon-growth-for-uncommon-times\/\">Uncommon Growth for Uncommon Times<\/a><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">Uncommon Growth is high-impact, sustainable growth that\u2019s faster, smarter, and more actionable, enabling organizations to adapt quickly, build capabilities, and outpace disruption for lasting success.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/2025\/05\/uncommon-growth-for-uncommon-times\/\" \n            class=\"wp-block-button__link no-border-radius animate-underline\" \n            style=\"color: #334aff; --bg-underline-color:#334aff;\"  >\n                READ HERE  \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:order-1 phone:mb-24 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/prophet.com\/2025\/05\/uncommon-growth-for-uncommon-times\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"650\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Thumbnail-7.png\" alt=\"\" class=\"wp-image-36353\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Thumbnail-7.png 1200w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Thumbnail-7-600x325.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/05\/Thumbnail-7-768x416.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column two-col tablet:min-w-full is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<div class=\"tile-blocks\">\n\n    \n<div id=\"post-36617\" class=\"tile-item post-36617 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-artificial-intelligence thinking_topic-organization-culture thinking_type-research\" >\n    <a href=\"https:\/\/prophet.com\/2025\/06\/download-human-centered-ai-culture-as-the-catalystfor-ai-enabled-growth\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Human-Centered AI: Culture as the Catalyst for AI-enabled Growth' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/06\/THINKING-TILE-V3-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Research<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Human-Centered AI: Culture as the Catalyst for AI-enabled Growth<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-36104\" class=\"tile-item post-36104 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-brand-activation thinking_type-books thinking_sub_brand-aaker\" >\n    <a href=\"https:\/\/prophet.com\/2025\/04\/aaker-on-branding-second-edition\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Aaker on Branding: Second Edition' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/04\/Aaker-on-branding-feature-tile-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Book<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Aaker on Branding: Second Edition<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<\/div><!-- .tile-blocks --><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top tablet:min-w-full has-black-color has-text-color is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<div style=\"height:90px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/thinking\/all-posts\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #000000; --bg-underline-color:#000000;\"  >\n                VIEW ALL THINKING <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#000000 stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content bg-image section-mix\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Hero-Background-2.jpg);background-position: center;background-color: rgb(0,38,104);color: #FFFFFF;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column block-fade-in is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66%\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p class=\"h5\"><strong>NEW RESEARCH<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading has-huge-font-size\" id=\"h-brand-amp-demand-marketing-s-great-love-story\">Brand &amp; Demand:<br>Marketing\u2019s Great Love Story<\/h1>\n\n\n\n<p>Discover how to turn your marketing relationship from &#8216;it&#8217;s complicated&#8217; to \u2018happily ever after\u2019.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <style>\n        .button-6978da314d9a2 {\n            background-color: #c313b9 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978da314d9a2.wp-block-button__link:hover {\n            color: #c313b9 !important;\n        }\n\n        .wp-block-button.is-style-fill .button-6978da314d9a2.wp-block-button__link:hover svg.icon {\n            fill: #c313b9 !important;\n        }\n    <\/style>\n    \n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-fill \">\n        <a href=\"https:\/\/prophet.com\/2024\/10\/download-brand-and-demand-marketings-great-love-story\/\" \n            class=\"wp-block-button__link no-border-radius button-6978da314d9a2 wp-acf-button-bg-color\" \n            style=\"color: #ffffff; \"  >\n                DOWNLOAD REPORT  \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top phone:hidden is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large phone:hidden\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-800x800.png\" alt=\"\" class=\"wp-image-35018\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-800x800.png 800w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-768x768.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-1536x1536.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-2048x2048.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2024\/09\/Tilted-Report-Cover-Graphic-2-1080x1080.png 1080w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer mobile:hidden\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: rgb(255,255,255);color: #000000;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center h3 block-fade-in\" id=\"h-thought-leader-spotlight\"><strong>THOUGHT LEADER SPOTLIGHT<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column block-slide-up is-layout-flow wp-block-column-is-layout-flow\">\n <div class=\"carousel-container\" data-slide-show=\"4\">\n    <div class=\"carousel-inner-container\">\n        \n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/david-aaker\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/12\/Dave_aaker_HS-e1670438132119-300x300.jpg\" alt=\"David Aaker\">\n                <\/div>\n                <p class=\"leadership-name\">David Aaker<\/p>\n                <p class=\"leadership-role\">Vice Chairman<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/jeff-gourdji\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/gourdji-300x300.jpg\" alt=\"Jeff Gourdji\">\n                <\/div>\n                <p class=\"leadership-name\">Jeff Gourdji<\/p>\n                <p class=\"leadership-role\">Senior Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/marisa-mulvihill\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/mulvihill.jpg\" alt=\"Marisa Mulvihill\">\n                <\/div>\n                <p class=\"leadership-name\">Marisa Mulvihill<\/p>\n                <p class=\"leadership-role\">Former Senior Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/scott-davis\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2023\/10\/Scott-davis-hs-300x300.png\" alt=\"Scott Davis\">\n                <\/div>\n                <p class=\"leadership-name\">Scott Davis<\/p>\n                <p class=\"leadership-role\">Senior Partner, Chief Growth Officer<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-3\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/abram-sirignano\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/04\/sirignano_abram-300x300.jpg\" alt=\"Abram Sirignano\">\n                <\/div>\n                <p class=\"leadership-name\">Abram Sirignano<\/p>\n                <p class=\"leadership-role\">Senior Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/mike-fleming\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/fleming.jpg\" alt=\"Mike Fleming\">\n                <\/div>\n                <p class=\"leadership-name\">Mike Fleming<\/p>\n                <p class=\"leadership-role\">Senior Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/mat-zucker\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/zucker-300x300.jpg\" alt=\"Mat Zucker\">\n                <\/div>\n                <p class=\"leadership-name\">Mat Zucker<\/p>\n                <p class=\"leadership-role\">Senior Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/tony-fross\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/04\/fross-300x300.jpg\" alt=\"Tony Fross\">\n                <\/div>\n                <p class=\"leadership-name\">Tony Fross<\/p>\n                <p class=\"leadership-role\">Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/tobias-baerschneider\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2018\/01\/baerschneider.jpg\" alt=\"Tobias B\u00e4rschneider\">\n                <\/div>\n                <p class=\"leadership-name\">Tobias B\u00e4rschneider<\/p>\n                <p class=\"leadership-role\">Senior Partner, EMEA Regional Lead<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <div class=\"leadership-block grid-cols-2 block-grid-cols-\">\n\n        \n            <div class=\"leadership-content\">\n                                    <a class=\"leadership-link\" href=\"https:\/\/prophet.com\/author\/ted-moser\/\">\n                                <div class=\"headshot-wrapper\">\n                    <div class=\"headshot-halo\"><\/div>\n                    <img decoding=\"async\" class=\"leadership-headshot\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2019\/04\/moser_ted-300x300.jpg\" alt=\"Ted Moser\">\n                <\/div>\n                <p class=\"leadership-name\">Ted Moser<\/p>\n                <p class=\"leadership-role\">Senior Partner<\/p>\n\n                                    <\/a>\n                            <\/div><!-- .leadership-people -->\n\n        \n    <\/div><!-- .leadership-container -->\n\n\n\n    <\/div>\n <\/div><!-- .carousel-container -->\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content mobile:hidden bg-image section-dark\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/08\/Website-Promo-for-CMO-and-CEO-Portals-Final-11.jpg);background-position: center;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-left has-black-color has-text-color has-link-color wp-elements-6e9904ca381543f453a807f9bf7e6c5c\" id=\"h-unlock-create-execute-the-new-world-of-growth\"><strong>Unlock. Create. Execute: The New World of Growth<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left h4 has-black-color has-text-color\">Find insights and proven methods that help organizations unlock potential, create value and execute transformational growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"http:\/\/prophet.com\/thinking\/uncommon-growth-community\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #000000; --bg-underline-color:#000000;\"  >\n                EXPLORE THE UNCOMMON GROWTH COMMUNITY <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#000000 stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content mobile:hidden bg-image section-dark\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/08\/Website-Promo-for-CMO-and-CEO-Portals-Final-10.jpg);background-position: center;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-the-modern-cmo-agenda-driving-uncommon-growth\"><strong>The Modern CMO Agenda: Driving Uncommon Growth<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h4 has-white-color has-text-color\">Bringing together ideas, insights and shared learnings from top CMOs to build relevant brands that drive growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/thinking\/cmo-community\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                EXPLORE THE CMO COMMUNITY <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content block-fade-in phone:hidden bg-image section-dark\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/08\/Website-Promo-for-CMO-and-CEO-Portals-Final.jpg);background-position: center;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center block-fade-in is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"h-the-modern-cmo-agenda-driving-uncommon-growth-0\"><strong>The Modern CMO Agenda: Driving Uncommon Growth<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"h4 has-white-color has-text-color\">Bringing together ideas, insights and shared learnings from top CMOs to build relevant brands that drive growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/thinking\/cmo-community\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                EXPLORE THE CMO COMMUNITY <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center block-fade-in is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-left has-black-color has-text-color has-link-color wp-elements-bf320c852e550278b9380c5c7b17aef9\" id=\"h-unlock-create-execute-the-new-world-of-growth-0\"><strong>Unlock. Create. Execute: The New World of Growth<\/strong><\/h1>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-left h4 has-black-color has-text-color\">Find insights and proven methods that help organizations unlock potential, create value and execute transformational growth.<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/thinking\/uncommon-growth-community\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #000000; --bg-underline-color:#000000;\"  >\n                EXPLORE THE UNCOMMON GROWTH COMMUNITY <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#000000 stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content circle-trigger block-fade-in bg-image section-dark\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/wave-line-hero.jpg);background-position: center;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:28%\">\n<h2 class=\"wp-block-heading h1\" id=\"h-aaker-on-brands\">Aaker On Brands<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p>Known as the \u201cFather of Modern Branding,\u201d Vice Chairman David Aaker is a pioneer in the science of marketing.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/thinking\/aaker\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                SEE MORE <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center relative is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full is-resized aaker-headshot-circles\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"776\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Aaker-Circles-Brands.png\" alt=\"\" class=\"wp-image-12622\" style=\"width:388px;height:388px\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Aaker-Circles-Brands.png 776w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Aaker-Circles-Brands-600x600.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Aaker-Circles-Brands-300x300.png 300w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/03\/Aaker-Circles-Brands-768x768.png 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure>\n\n\n\n    \n        <div class=\"svg-container contain-svg\">\n\n            <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg width=\"602px\" height=\"446px\" viewBox=\"0 0 602 446\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\">\n    <title>Group 12<\/title>\n    <defs>\n        <pattern id=\"pattern-1\" patternUnits=\"objectBoundingBox\" x=\"-5.66770186%\" width=\"105.667702%\" height=\"100%\">\n            <use xlink:href=\"#image-2\" transform=\"scale(0.627587992,0.627587992)\"><\/use>\n        <\/pattern>\n    <\/defs>\n    <g id=\"Symbols\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\">\n        <g id=\"Group-9\" transform=\"translate(94.000000, 223.000000) rotate(-90.000000) translate(-94.000000, -223.000000) translate(-129.000000, -289.000000)\">\n            <g id=\"Group-12\" transform=\"translate(0.000000, 418.000000)\">\n                <path class=\"sm-blue-circle\" d=\"M54,211.000065 C54,196.088517 41.9119133,184 26.9998708,184 C12.0882159,184 0,196.088517 0,211.000065 C0,225.911612 12.0882159,238 26.9998708,238 C41.9119133,238 54,225.911612 54,211.000065\" id=\"Fill-6\" fill=\"#4899FF\"><\/path>\n                <path class=\"md-blue-circle\" d=\"M411,553 C411,525.937982 389.061952,504 361.999871,504 C334.938048,504 313,525.937982 313,553 C313,580.062005 334.938048,602 361.999871,602 C389.061952,602 411,580.062005 411,553\" id=\"Fill-7\" fill=\"#4899FF\"><\/path>\n                <path class=\"lg-blue-circle\" d=\"M191,82.0001704 C191,36.7126713 154.287088,0 108.999773,0 C63.7124576,0 27,36.7126713 27,82.0001704 C27,127.287329 63.7124576,164 108.999773,164 C154.287088,164 191,127.287329 191,82.0001704\" id=\"Fill-8\" fill=\"#4899FF\"><\/path>\n            <\/g>\n        <\/g>\n    <\/g>\n<\/svg>\n        <\/div>\n    \n    \n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-css-opacity has-white-background-color has-background is-style-default\" \/>\n\n\n\n<div style=\"height:45px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong><a href=\"https:\/\/prophet.com\/2021\/12\/three-branding-trends-to-know-for-2022\/\">BLOG<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/2021\/12\/three-branding-trends-to-know-for-2022\/\">Three Branding Trends to Know for 2022<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong><a href=\"https:\/\/prophet.com\/2021\/04\/four-ways-social-programs-yield-employee-engagement\/\">BLOG<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/2021\/04\/four-ways-social-programs-yield-employee-engagement\/\">Four Ways Social Programs Yield Employee Engagement<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p><strong><a href=\"https:\/\/prophet.com\/2020\/03\/breaking-down-the-importance-of-the-exemplar-brand\/\">BLOG<\/a><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/2020\/03\/breaking-down-the-importance-of-the-exemplar-brand\/\">Breaking Down the Importance of the Exemplar Brand<\/a><\/p>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading block-fade-in\" id=\"h-videos\"><strong>Videos<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column block-fade-in is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/NSCbKo64VD8nK9SfW9nJ8T.jpg\"  data-uuid=\"NSCbKo64VD8nK9SfW9nJ8T\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column block-slide-up is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading h3\" id=\"h-latest-videos\"><strong>LATEST VIDEOS<\/strong><\/h2>\n\n\n<div class='tile-blocks'>\n<div id=\"post-36770\" class=\"tile-item post-36770 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-design thinking_topic-marketing-sales thinking_type-videos\" >\n    <a href=\"https:\/\/prophet.com\/2025\/07\/uncommon-creativity-for-uncommon-growth\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Uncommon Creativity for Uncommon Growth' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                    <svg class='icon i-play'><use xlink:href='#i-play'><\/use><\/svg>                    <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2024\/05\/2-1422x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Video<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Uncommon Creativity for Uncommon Growth<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-29666\" class=\"tile-item post-29666 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-digital-transformation thinking_type-videos\" >\n    <a href=\"https:\/\/prophet.com\/2022\/09\/prophet-healthcare-champions-for-change\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Prophet Healthcare: Champions for Change\u00a0' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                    <svg class='icon i-play'><use xlink:href='#i-play'><\/use><\/svg>                    <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2018\/06\/Healthcare-Staff-Engagement_3_A-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Video<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Prophet Healthcare: Champions for Change\u00a0<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-29199\" class=\"tile-item post-29199 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-digital-transformation thinking_type-videos\" >\n    <a href=\"https:\/\/prophet.com\/2022\/08\/a-human-centered-approach-to-digital-transformation\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'A Human-Centered Approach to Digital Transformation' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                    <svg class='icon i-play'><use xlink:href='#i-play'><\/use><\/svg>                    <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2019\/07\/DigitalConsulting_2_A-1493x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Video<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>A Human-Centered Approach to Digital Transformation<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item --><\/div><!-- .tiles -->\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading block-fade-in has-black-color has-text-color\" id=\"h-books\"><strong>Books<\/strong><\/h2>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column block-slide-up is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:40% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/prophet.com\/2025\/04\/aaker-on-branding-second-edition\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"565\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/04\/Book-Cover-e1745247084312-565x800.png\" alt=\"\" class=\"wp-image-36121 size-full\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2025\/04\/Book-Cover-e1745247084312-565x800.png 565w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/04\/Book-Cover-e1745247084312-424x600.png 424w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/04\/Book-Cover-e1745247084312-768x1087.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/04\/Book-Cover-e1745247084312-1085x1536.png 1085w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/04\/Book-Cover-e1745247084312-1447x2048.png 1447w, https:\/\/prophet.com\/wp-content\/uploads\/2025\/04\/Book-Cover-e1745247084312-763x1080.png 763w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading h3\" id=\"h-aaker-on-branding-second-edition-the-playbook-to-building-strong-brands\"><strong><strong><a href=\"https:\/\/prophet.com\/2025\/04\/aaker-on-branding-second-edition\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aaker on Branding, Second Edition: The Playbook to Building Strong Brands<\/a><\/strong><\/strong><\/h2>\n\n\n\n<p>David Aaker<\/p>\n\n\n\n<p>As today\u2019s marketing landscape becomes more dynamic, disruptive, and digitally driven, Aaker delivers new insights to help leaders build, communicate and scale strong brands across categories.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/2025\/04\/aaker-on-branding-second-edition\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #000000; --bg-underline-color:#000000;\"  >\n                LEARN MORE <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#000000 stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column block-slide-up is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/prophet.com\/2018\/11\/healthcare-shift-transformation-consumer-centricity\/\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"700\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-11.png\" alt=\"\" class=\"wp-image-29784 size-full\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-11.png 500w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/09\/MicrosoftTeams-image-11-429x600.png 429w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"h5\"><strong><a href=\"https:\/\/prophet.com\/2022\/09\/the-future-of-purpose-driven-branding\/\">The Future of Purpose-Driven Branding<\/a><\/strong><\/p>\n\n\n\n<p>David Aaker<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><a href=\"https:\/\/prophet.com\/2020\/03\/ebook-the-definitive-guide-to-b2b-digital-transformation\/\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"350\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/09\/Website_Book_B2BGuide_shadow-2.png\" alt=\"\" class=\"wp-image-29788 size-full\" \/><\/a><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"h5\"><a href=\"https:\/\/prophet.com\/2020\/03\/ebook-the-definitive-guide-to-b2b-digital-transformation\/\">The Definitive Guide to B2B Digital Transformation<\/a><\/p>\n\n\n\n<p>Fred Geyer<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":31244,"parent":0,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"coauthors":[3],"class_list":["post-166","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Thinking - Research, Reports, and Strategic Insight | Prophet<\/title>\n<meta name=\"description\" content=\"Prophet\u2019s people never stop thinking of ways companies can do more to drive uncommon growth. 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