{"id":154,"name":"Lily Wen","url":"","description":"Lily is an associate partner at Prophet in Singapore. As a consultant with over eight years of experience, she specializes in customer-led growth strategy, with extensive practice in helping companies capture growth opportunities with data-driven consumer insights and actionable solutions.\r\n\r\nAt Prophet, Lily has led large client initiatives across China, SEA and the rest of APAC, covering consumer segmentation and value propositions, growth opportunities and activation, insight-driven customer experiences, consumer-based brand solutions and business transformation in the digital world.\r\n\r\nLily\u2019s industry experience includes retail, life insurance, healthcare, financial services, consumer goods, and hospitality. Key clients include Samsung, emart, MetLife, Pictet, Pepsi Co., Marriott International and TCL Group.\r\nPrior to joining Prophet, Lily worked as a consultant at PricewaterhouseCoopers Consulting Practice, where she had a primary focus on business planning, strategic market entry, and consumer insight analytics. Key clients include Huawei, HP and Cathay Pacific Airways.\r\n\r\nLily received a first honor BBA in Marketing and Applied Mathematics from the Hong Kong Polytechnic University.","link":"https:\/\/prophet.com\/author\/lily-wen\/","slug":"lily-wen","avatar_urls":{"24":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/lwen2-300x300.jpeg","48":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/lwen2-300x300.jpeg","96":"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/lwen2-300x300.jpeg"},"meta":[],"pll_duplicate_content":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lily Wen: Associate Partner | Prophet<\/title>\n<meta name=\"description\" content=\"Lily is an associate partner at Prophet in Singapore. She specializes in customer-led growth strategy, with extensive practice in helping companies capture growth opportunities with data-driven consumer insights and actionable solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/author\/lily-wen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"profile\" \/>\n<meta property=\"og:title\" content=\"Lily Wen\" \/>\n<meta property=\"og:description\" content=\"Lily is an associate partner at Prophet in Singapore. She specializes in customer-led growth strategy, with extensive practice in helping companies capture growth opportunities with data-driven consumer insights and actionable solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/author\/lily-wen\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/05\/lwen2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"394\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Lily Wen: Associate Partner | Prophet","description":"Lily is an associate partner at Prophet in Singapore. 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