{"id":153,"name":"Lily Peleg","url":"","description":"Lily is a partner in Prophet\u2019s New York office and co-leads the firm\u2019s Strategy discipline. She brings deep expertise in leveraging customer and market insights to shape bold brand and go-to-market strategies that drive measurable growth. \r\n\r\nKnown for her analytical rigor, Lily specializes in uncovering actionable insights that inform strategic decision-making across industries including telecom, financial services, technology, professional services, and manufacturing & industrials \u2014 particularly in businesses with highly distributed service models and complex, often intermediated ecosystems. She also works closely with private capital and public companies following M&A events to accelerate value creation\u2014translating the deal thesis into a compelling value narrative, readying the brand and demand engine within Marketing organizations, and enabling cross-sell through enhanced sales tools and selling motions.\r\n\r\nBefore joining Prophet, Lily held roles at American Express, where she developed marketing strategies, partnerships, and cardmember experiences to deepen engagement and loyalty. 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