{"id":13497,"date":"2022-02-18T18:22:00","date_gmt":"2022-02-18T18:22:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?p=13497"},"modified":"2024-12-09T19:52:12","modified_gmt":"2024-12-09T19:52:12","slug":"how-brand-demand-love-wins-across-the-marketing-lifecycle","status":"publish","type":"post","link":"https:\/\/prophet.com\/2022\/02\/how-brand-demand-love-wins-across-the-marketing-lifecycle\/","title":{"rendered":"How Brand-Demand Love Wins Across the Marketing Lifecycle"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\">\n<p class=\"h5 has-text-color\" style=\"color:#22ffab\"><strong>BLOG<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"h2 wp-block-heading\">How Brand-Demand Love Wins Across the Marketing Lifecycle<\/h1>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:140px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p><em>The second post of a series about integrating brand and demand marketing capabilities to win in a complex and dynamic landscape, based on our conversations with CMOs across industries.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n <script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/xHajMjbnDYrHWXhn2mNn8N.jpg\"  data-uuid=\"xHajMjbnDYrHWXhn2mNn8N\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"640\"  data-height=\"360\"\/>\n<\/div><\/figure>\n\n\n\n<p>As we highlighted in the first post in our <a href=\"https:\/\/prophet.com\/2022\/02\/brand-and-demand-marketing-a-love-story\/\"><strong>Brand-Demand Love series<\/strong><\/a>, we think it\u2019s time for a more integrated and complementary relationship between brand and demand-gen marketing. Why? Because the current separation isn\u2019t aligned to the dynamic purchase behaviors of consumers across an increasingly complex landscape. As Karla Davis, VP of Marketing at Ulta Beauty, told us:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote h2 is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cWhat is brand, and what is demand? That\u2019s a little gray now.\u201d<\/p><cite>Karla Davis, VP of Marketing at Ulta Beauty<\/cite><\/blockquote>\n\n\n\n<p>When accomplished senior marketers question the validity and usefulness of the traditional brand-demand paradigm \u2013 and many do \u2013&nbsp;then surely, it\u2019s time for a new model. After all, the effective coordination of brand and demand-gen activation strategies represents an integrated and agile marketing capability \u2013 the gold standard amongst marketing pros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feeling the Brand-Demand Love Across the Marketing Lifecycle<\/h3>\n\n\n\n<p>Brand and demand-gen activation cannot be viewed as separate or competing functions, but rather as interdependent and mutually reinforcing capabilities that comprise the core of the overall customer experience.<\/p>\n\n\n\n<p>Each set of tactics has a significant role in attracting buyers and strengthening relationships at every step of the customer journey and across the entire lifecycle. But, taking the perspective of marketers, it\u2019s easy to see why the brand-demand balance is fluid. When considering marketing activation investments, companies might adjust their orientation as:<\/p>\n\n\n\n<ul class=\"disc wp-block-list\"><li>Brand-led<\/li><li>Demand-led<\/li><li>Balanced<\/li><\/ul>\n\n\n\n<p>As business objectives evolve and companies navigate distinct phases of maturity, the optimal marketing approach will vary. For instance, a brand needing to differentiate from a competitive pack may need to be brand-led to generate awareness and consideration, while a business undergoing a portfolio launch, expansion or refresh may have more balanced brand-demand priorities.<\/p>\n\n\n\n<p>For businesses focused on customer acquisition or market share gains, demand-led models will serve their immediate priorities in tandem with brand campaigns. Many direct-to-consumer brands, unique in their offerings, initially focused on acquisition only to shift towards brand marketing as their category became crowded. Mature organizations that find themselves at a point of market saturation and businesses without fully defined offers will both rely on brand-led marketing efforts to develop, sustain and enhance customer relationships.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/CRE0013_Visual-for-BrandVSDemand-Series-01-1144x800.jpg\" alt=\"\" class=\"wp-image-19123\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/CRE0013_Visual-for-BrandVSDemand-Series-01-1144x800.jpg 1144w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/CRE0013_Visual-for-BrandVSDemand-Series-01-600x420.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/CRE0013_Visual-for-BrandVSDemand-Series-01-768x537.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/CRE0013_Visual-for-BrandVSDemand-Series-01-1536x1074.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/CRE0013_Visual-for-BrandVSDemand-Series-01-2048x1432.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/CRE0013_Visual-for-BrandVSDemand-Series-01-1544x1080.jpg 1544w\" sizes=\"auto, (max-width: 1144px) 100vw, 1144px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Learning from Airbnb<\/h3>\n\n\n\n<p>Airbnb\u2019s decision to cease all demand generation activities coming out of the pandemic suggests just how much the brand-demand pendulum can swing. When the pandemic shut down all travel, the company eliminated its marketing activation spend, which totaled $1.62 billion in 2019. As lockdown restrictions eased, Airbnb saw most of its traffic return to pre-pandemic levels, prior to re-investing in marketing activation campaigns.<\/p>\n\n\n\n<p>\u201cI don\u2019t anticipate doing a lot of incentives because we have a huge amount of demand for the service already,\u201d Airbnb CEO Brian Chesky told <a href=\"https:\/\/www.cnbc.com\/2021\/04\/16\/cnbc-exclusive-cnbc-transcript-airbnb-co-founder-ceo-brian-chesky-speaks-with-cnbcs-techcheck-today.html\">CNBC<\/a>. \u201cWe are never going to spend the amount of money on [demand] marketing as a percentage of revenue as we did before the pandemic [because] our brand\u2019s incredibly strong.\u201d<\/p>\n\n\n\n<p>Not every brand is Airbnb, of course, and it\u2019s far more common for brand marketing spending to get in the crosshairs of budget cutters. The brand-demand mix is fluid for large and small marketing organizations. Other companies will find they need a different balance at different moments within their growth curves and maturity cycles.<\/p>\n\n\n\n<p>External factors also play a role in defining the right balance at the right time. Social issues, including diversity and inclusion and climate change, are leading some companies to deploy brand spending to align with important causes. &nbsp;Ashley Laporte, director at the communications firm RALLY explained her company\u2019s approach as \u201cLess about cause marketing, and more about helping companies take part in driving systemic change.\u201d Taking positions that consumers support may lead to some increase in demand, but it will be hard to attribute sales directly to, say, thought leadership regarding a company\u2019s commitment to net-zero admissions.<\/p>\n\n\n\n<p>Another CMO in the manufacturing industry said she wanted \u201ccredit from business leaders, the board and institutional investors\u201d for effectively positioning the brand relative to these issues, especially since it made the business more attractive to rising generations of workers.&nbsp; An industry analyst told us, \u201cBrands are being tortured with the cultural and societal unrest that&#8217;s out there,\u201d and not just because investments related to these tricky issues are extraordinarily hard to measure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What&#8217;s Love Got to Do With It?<\/h3>\n\n\n\n<p>Mastering the brand-demand mix means being flexible and committing to making necessary adjustments over time, like those that take place across the course of loving relationships. One partner\u2019s needs may take precedence during a certain phase of life, but afterward, things rebalance as conditions change. It\u2019s never exactly 50-50 (or 60-40 as in the famous Binet &amp; Field model for budget allocation, which we\u2019ll explore in more detail in a future post). Such a rigid formula may cause opportunities to be missed and doesn\u2019t match the real world, where marketers must continuously adjust based on changing market conditions and business needs.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-medium\"><a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"321\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-600x321.png\" alt=\"\" class=\"wp-image-27476\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-600x321.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1493x800.png 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-768x411.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1536x823.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-2048x1097.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2022\/06\/MS22_BrandDemandBlogPromo_2-1920x1029.png 1920w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/figure>\n\n\n\n<p class=\"h5\">The new research report, &#8220;<a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\">Brand and Demand: A Love Story<\/a>&#8221; is here! Learn how today&#8217;s Brand and Demand Generation leaders are bringing their functions together to drive greater impact. <br><a href=\"https:\/\/prophet.com\/2022\/06\/download-brand-and-demand-marketing-a-love-story\/\">Download today<\/a>!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<hr class=\"wp-block-separator\" \/>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_61aa8b2af13e6\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Author<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/sarah-mier\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                                        <div class=\"profile-halo\"><\/div>\n                                        <img loading=\"lazy\" decoding=\"async\" data-del=\"avatar\" alt=\"\" height=\"150\" width=\"150\" class=\"avatar pp-user-avatar photo lazyloaded\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Sarah-Mier-e1654207614247-300x300.jpeg\">\n                                    <\/div>\n                                    <div class=\"profile-info\">\n                                        <p class=\"name\">Sarah Mier<\/p>\n                                        <p class=\"role\">Associate Parnter<\/p>\n                                    <\/div>\n                                <\/a>\n                            <\/li>\n                    \n                <\/ul>\n            <\/div>\n\n        \n    \n    \n    \n        <nav class=\"social-links\">\n            <h3 class=\"title\">Share<\/h3>\n            <ul class=\"social-icons\">\n                <li class=\"icon\"> \n                    <a href=\"#\" target=\"_blank\" class=\"linkedin sharer\"><span class=\"icon-linkedin\" style=\"right: 0px;\"><\/span><\/a>\n                <\/li>\n                <li class=\"icon\">\n                    <a href=\"#\" target=\"_blank\" class=\"facebook sharer\"><span class=\"icon-facebook\"><\/span><\/a>\n                <\/li>\n\n            <\/ul>\n        <\/nav>\n\n    \n    \n    \n        <div class=\"subscribe-block\">\n            <h3 class=\"title\">Don&#8217;t Miss a Beat<\/h3>\n            <p>Sign up to receive our latest insights.<\/p>\n            <div class=\"wp-block-buttons\">\n                <div class=\"wp-block-button\">\n                    <a href=\"\/subscribe\" class=\"wp-block-button__link no-border-radius link--ani-arrow\" style=\"color: #0a0a0a\">SUBSCRIBE&nbsp;\n                        <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                                <g fill=\"none\" stroke=\"#000000\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n                            <\/g>\n                        <\/svg> \n                    <\/a>\n                <\/div>\n            <\/div>\n        <\/div><!-- .subscribe-block -->\n\n        \n<\/div><!-- .thinking-sidebar-wrapper -->\n\n\n    <div class=\"tile-link-container  tile-link-container-light\">\n        <div class=\"tile-link-inner-container\">\n\n                            \n                    <div class=\"tile-link-block\" style=\"background: #fcfcfc; color: #000000;\">\n                        <a href=\"https:\/\/prophet.com\/services\/demand-strategy\/\" class=\"tile-anchor-link \">\n                            <div  style=\"background: #334aff\" class=\"line-bar\"><\/div>\n                            <p class=\"tile-title\">Drive<br>Customer<br>Demand<\/p>\n\n                                                            <p class=\"tile-text\">RELATED SERVICE<\/p>\n                                                        \n                                                    <\/a>\n                    <\/div><!-- .tile-link-block -->\n\n            \n        <\/div><!-- .tile-link-inner-container -->\n    <\/div><!-- .tile-link-container -->\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:109%\"><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-mix\" style=\"background-color: #334aff;color: #ffffff;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:200px\">\n<p class=\"h3\"><strong>FINAL  THOUGHTS<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p>We suggest speaking the \u201clanguage of love\u201d to business leaders and other stakeholders who struggle to see beyond the numbers in evaluating the merits of brand investments. The key is to connect business objectives to the power and resonance of brand. Marketers that can bring empathy and emotional intelligence to these conversations will be more likely to find supportive partners \u2013 and isn\u2019t that what we\u2019re all looking for?<\/p>\n\n\n\n<p><em>In our <a href=\"https:\/\/prophet.com\/2022\/03\/how-effective-go-to-market-strategies-unleash-brand-demand-love\/\">next post<\/a>, we look more closely at proven principles for shaping effective go-to-market strategies \u2013 the \u201cvows of the brand-demand marriage.\u201d<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/connect\/\"><em>Get in touch today<\/em><\/a><em> if you\u2019d like to learn how to bring brand and demand together to win across the full marketing lifecycle.<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button  \">\n        <a href=\"https:\/\/prophet.com\/connect\/\" \n            class=\"wp-block-button__link no-border-radius link--ani-arrow\" \n            style=\"color: #ffffff; --bg-underline-color:#ffffff;\"  >\n                CONNECT WITH US <svg class=\"i-ani-arrow-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\">\n                <g fill=\"none\" stroke=#ffffff stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n                    <circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\" \/>\n                    <path class=\"arrow-icon--arrow\" d=\"M16.14 10.93L22.21 16l-6.07 5.07M8.23 16h13.98\" \/ > \n            <\/g>\n        <\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"knotch_9abb1a6f-4de6-4049-a159-ae9f42034b8d\"><\/div>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"h3 wp-block-heading\"><strong>Related Thinking<\/strong><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/thinking\/all-posts\/\">View All<\/a><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"carousel-container\" data-slide-show=\"3\">\n\n    <div class=\"tiles-container\">\n\n    \n<div id=\"post-37641\" class=\"tile-item post-37641 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-marketing-sales thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/12\/ai-is-everyones-luxury-premium-brands-cant-afford-a-generational-blind-spot\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'AI Is Everyone\u2019s Luxury:\u00a0Premium Brands\u00a0Can\u2019t\u00a0Afford a Generational Blind Spot' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2022\/01\/CRE0004_BRI_LegacyPage_ThinkingTiles_2021-V4-1493x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>AI Is Everyone\u2019s Luxury:\u00a0Premium Brands\u00a0Can\u2019t\u00a0Afford a Generational Blind Spot<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37488\" class=\"tile-item post-37488 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-marketing-sales thinking_type-blogs\" >\n    <a href=\"https:\/\/prophet.com\/2025\/11\/balancing-brand-and-demand-a-growth-leaders-perspective\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'Balancing Brand and Demand: A Growth Leader\u2019s Perspective' );\">\n    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class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>Turning Uncertainty into Opportunity: 5 Takeaways from the 2025 ANA Masters of Marketing<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37098\" class=\"tile-item post-37098 post type-post status-publish format-standard has-post-thumbnail hentry thinking_topic-marketing-sales thinking_type-blogs\" >\n    <a 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Centricity' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2023\/07\/user-personas-1475x800.png)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <p class='taxonomy'><span class='content-type uppercase font-GraphikMedium text-sm'>Blog<\/span><\/p><h3 class='entry-title font-normal font-GraphikLight'>How AI Synthetic Personas Create a Whole New Level of Customer Centricity<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n    <\/div><!-- .tiles -->\n\n\n<\/div><!-- .carousel-container --><\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":204,"featured_media":16240,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[7,8,6],"thinking_type":[14],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[233],"class_list":["post-13497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-brand-activation","thinking_topic-marketing-sales","thinking_topic-digital-transformation","thinking_type-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - 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