{"id":128,"name":"Jessica Holdcroft","url":"","description":"Jessica is a partner based in Prophet\u2019s London office. Since joining Prophet she has worked on a variety of projects including brand strategy, innovation and employee value proposition development.\r\n\r\nJessica has recently worked with a leading luxury retailer in the UK to uncover insights about their brand to enable a more refined and relevant brand positioning. Previous projects include developing a brand identity and strategy for the internal launch to gain employee engagement for a global FMCG company. On another engagement Jessica assisted in creating an innovation and immersion event for a client in the financial services in the US.\r\n\r\nPrior to joining Prophet, Jessica worked as a business analyst for Capital One in the UK, where she gained a depth of experience in marketing and product strategy. 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