{"id":11583,"date":"2018-11-04T08:03:00","date_gmt":"2018-11-04T08:03:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?p=11583"},"modified":"2022-05-27T02:08:45","modified_gmt":"2022-05-27T02:08:45","slug":"healthcare-shift-transformation-consumer-centricity","status":"publish","type":"post","link":"https:\/\/prophet.com\/2018\/11\/healthcare-shift-transformation-consumer-centricity\/","title":{"rendered":"Making the Healthcare Shift: The Transformation to Consumer-Centricity"},"content":{"rendered":"\n
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BOOK<\/strong><\/p>\n<\/div>\n\n\n\n

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Making the Healthcare Shift: The Transformation to Consumer-Centricity<\/h1>\n\n\n\n

SCOTT DAVIS, JEFF GOURDJI<\/p>\n\n\n\n

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Summary<\/h2>\n\n\n\n

As the industry sits on the edge of disruption, healthcare organizations need to transform to stay relevant.<\/p>\n\n\n\n

Healthcare organizations now have both the motive and means to empower, engage, equip and enable consumers. While healthcare organizations have recognized the need to change, they have struggled to get started and sustain the effort. Based on conversations with leading healthcare organizations such as Mayo Clinic, Intermountain Healthcare, Geisinger, Anthem, Aetna, Pfizer, Novartis and more, the book identifies five required shifts organizations can make to better compete in this evolving landscape.<\/p>\n\n\n\n

Through case studies and practical examples, Making the Healthcare Shift provides healthcare leaders across the healthcare ecosystem with a playbook to make their organizations more consumer-centric.<\/p>\n\n\n\n

“Making the Healthcare Shift: The Transformation to Consumer-Centricity” is available at Amazon, Barnes & Noble, Google Play or wherever books are sold.<\/p>\n\n\n\n

Highlights<\/h3>\n\n\n\n
  • Identifies the five shifts healthcare companies need to make to become more consumer-centric.<\/li>
  • Offers case studies and practical advice on how to make these five shifts become a reality.<\/li>
  • Reveals how traditional healthcare organizations (payers, providers, pharma companies) can prepare for the changes to come and re-invent how they engage with consumers.<\/li>
  • Provides practical advice for healthcare leaders across the globe who have the fortitude to transform their organizations to both compete and win in the age of healthcare consumerism.<\/li><\/ul>\n\n\n\n

    Endorsements<\/h3>\n\n\n\n

    Andrew Dreyfus<\/strong>
    Chief Executive Officer, Blue Cross Blue Shield of Massachusetts<\/p>\n\n\n\n

    \u201cThe time has come to put the consumer at the center of everything. Scott and Jeff offer a guide to that important change. It\u2019s grounded in consumer relationships that are built on partnership and collaboration\u201d<\/p><\/blockquote>\n\n\n\n

    Kevin Kumler<\/strong>
    President of Health Systems, Zocdoc<\/p>\n\n\n\n

    \u201cOur partners are getting more than the technology we provide \u2013 we help healthcare organizations become more digital and agile in nature. Scott and Jeff do a great job providing practical advice on how healthcare organizations can successfully partner with digital health companies.\u201d<\/p><\/blockquote>\n\n\n\n

    David Edelman<\/strong>
    Chief Marketing Officer, Aetna<\/p>\n\n\n\n

    \u201cLiving the transformation in health, I know the path is not simple\u201d That is why it is so refreshing to see the learning Scott and Jeff have brought in an extremely useful guide for change.\u201d<\/p><\/blockquote>\n\n\n\n

    Peter Corfield<\/strong>
    Chief Commercial Officer, Spire Healthcare, U.K.<\/p>\n\n\n\n

    \u201c\u2026This book will help healthcare leaders \u2013 in any geography \u2013 win with consumers in their markets.\u201d<\/p><\/blockquote>\n\n\n\n

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