{"id":11575,"date":"2020-03-31T19:37:00","date_gmt":"2020-03-31T19:37:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?p=11575"},"modified":"2023-03-10T22:52:22","modified_gmt":"2023-03-10T22:52:22","slug":"ebook-the-definitive-guide-to-b2b-digital-transformation","status":"publish","type":"post","link":"https:\/\/prophet.com\/2020\/03\/ebook-the-definitive-guide-to-b2b-digital-transformation\/","title":{"rendered":"The Definitive Guide to B2B Digital Transformation"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\">\n<p class=\"h5 has-text-color\" style=\"color:#00ffb5\"><strong>BOOK<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h1 class=\"h2 has-white-color has-text-color wp-block-heading\">The Definitive Guide to B2B Digital Transformation<\/h1>\n\n\n\n<p>FRED GEYER<\/p>\n\n\n\n<div class=\"wp-block-buttons\">\n    <div class=\"wp-block-button is-style-fill \">\n        <a href=\"https:\/\/www.amazon.com\/Disruption-Mindset-Organizations-Transform-Others\/dp\/B081VCGRTQ\/ref=sr_1_1?keywords=the+disruption+mindset&amp;qid=1639104607&amp;s=books&amp;sr=1-1\" \n            class=\"wp-block-button__link no-border-radius\" \n            style=\"color: #0a0a0a; \" target=\"_blank\" >\n                Buy Now <svg class=\"icon\" style=\"fill:#0a0a0a\"><use xlink:href=\"#i-external\"><\/use><\/svg> \n        <\/a>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Website_Book_B2BGuide_noshadow.png\" alt=\"\" class=\"wp-image-18702\" width=\"188\" height=\"280\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:125px\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>Sustained, profitable growth is increasingly uncommon for B2B companies as they face changing market dynamics and the threat of digital disruption. This book guides B2B leaders along a step-by-step path to uncommon growth through three transformative shifts:<\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>The&nbsp;<strong>Digital Selling Shift<\/strong>&nbsp;to digital demand generation<\/li>\n\n\n\n<li>The&nbsp;<strong>Digital Experience Makeover<\/strong>&nbsp;to digital customer engagement<\/li>\n\n\n\n<li>The&nbsp;<strong>Digital Proposition Pivot<\/strong>&nbsp;to data-powered, digital solutions<\/li>\n<\/ul>\n\n\n\n<p><strong>Prioritizing customers over technology is the key to success.<\/strong><\/p>\n\n\n\n<p>The current paradigm of technology-led transformation is a recipe for failure. Successful digital transformation puts technology at the service of customers.<\/p>\n\n\n\n<p>Rich case studies from Maersk, Michelin, Adobe and Air Liquide with best practices from IBM, Salesforce.com, Johnson &amp; Johnson, ThyssenKrupp, and scores of leading B2B companies to illustrate in this book how putting customers at the heart of digital transformation drives uncommon growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Order Your Copy <a href=\"https:\/\/getbook.at\/b2bdt\">Here<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"350\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/Website_Book_B2BGuide_shadow.png\" alt=\"\" class=\"wp-image-18701\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Why B2B Leaders Need This Book<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Definitive Guide to B2B Digital Transformation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sobZNrfmDts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Endorsements<\/h3>\n\n\n\n<p><strong>Vincent Clerc<\/strong><br>CEO, Maersk Ocean &amp; Logistics<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cA thought provoking exploration of three crucial transformational shifts for B2B companies.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><strong>David Aaker<\/strong><br>Renowned brand strategist and bestselling author of&nbsp;<a href=\"https:\/\/prophet.com\/de\/2020\/01\/owning-game-changing-subcategories-von-david-aaker\/\">Owning Game Changing Sub-Categories<\/a><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis book illuminates the secret sauce of digital transformation in the B2B space: the thrust should come from customers and how digital could improve their experience and relationship with the brand.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Dr. Lars Brzoska<\/strong><br>Chairman of the Board of Management, Jungheinrich AG<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThis is a great guide to applying best practices to the formidable challenge of digital transformation in complex markets and supply chains.&nbsp;It provides the tools leaders need to move ahead.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p><strong>Lindy Hood<\/strong><br>Chief Customer Experience Officer, Zurich Financial North America<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cBy providing case examples and step by step assistance in determining where to play, how to win, what to do and who to win, this book fulfilled my need for inspiring and pragmatic transformation guidance.\u201d<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">About the Authors<\/h2>\n\n\n\n<p><a href=\"https:\/\/prophet.com\/author\/fred-geyer\/\">Fred Geyer<\/a> is a senior partner at Prophet. He has helped B2B clients in the financial services, healthcare, and technology industries \u2013 including Zurich Financial, AXA, Johnson &amp; Johnson Medical Devices, Medtronic, and Avery Dennison \u2013 undertake customer-first transformations and address the challenges of digital disruption. Fred\u2019s prior experience as president of Crayola Canada and chief marketing officer, North America, of Electrolux Floor Care, enables him to bring a practitioner\u2019s perspective to making digital transformation work in the real world.<\/p>\n\n\n\n<p>Joerg Niessing is a member of the faculty at INSEAD and is a globally recognized expert and strategic advisor on digital transformation, digital strategy, customer-centricity, and data analytics. He is the program director of INSEAD\u2019s flagship programs \u201cB2B Marketing Strategies\u201d and \u201cLeading Digital Marketing Strategy.\u201d Over the past five years, Joerg has engaged with more than 3,000 executives from a wide range of companies in Europe, the Americas, the Middle East, and Asia, including Google, Kone, Roche, Maersk, Michelin, IBM, Thales, PwC, and Kion.&nbsp; Joerg\u2019s prior experience as head of Prophet\u2019s Insight and Analytics practice, along with his previous work as a marketing data scientist, inform his insights on ensuring that digital transformations are data-driven, customer-centric, and drive sustainable growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connect<\/h2>\n\n\n\n<p>Want to speak to Fred about how to become more consumer-centric and implement the essential shifts needed to unlock growth? <a href=\"https:\/\/prophet.com\/connect\/\">Contact us today<\/a>. And if you&#8217;re a leader looking for more insights into the B2B sector then visit the <em>B2B Digital Transformation <\/em>resource hub <a href=\"https:\/\/b2bdigitaltransformation.com\/guide\">here<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<div id=\"sidebar-block_4b81d6409e4cb1c07df01773656695ee\" class=\"thinking-sidebar-wrapper\">\n\n    \n    \n        \n            <div class=\"author-block\">\n                                <h3 class=\"title\">Author<\/h3>\n                <ul class=\"author-list\">\n                                                <li class=\"leadership-container\">\n                                <a href=\"\/author\/fred-geyer\" class=\"leader\">\n                                    <div class=\"profile-img\">\n                               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<\/article>\n<\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":102,"featured_media":4209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"thinking_topic":[8,6],"thinking_type":[15],"thinking_sub_brand":[],"thinking_capability":[],"coauthors":[71],"class_list":["post-11575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","thinking_topic-marketing-sales","thinking_topic-digital-transformation","thinking_type-books"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ebook: The Definitive Guide to B2B Digital Transformation | Prophet<\/title>\n<meta name=\"description\" content=\"Essential reading for all B2B leaders, Fred Geyer and Joerg Niessing outline the three 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He helps top companies accelerate growth by becoming more relevant to their customers in a more digital world. His focus is enabling B2B companies to shift to digital selling, to pivot to digital solutions and to undertake digital makeovers of their customer experiences. Fred\u2019s clients include major insurance, healthcare and technology companies in the U.S., Europe and Asia. Fred is also a guest lecturer at Boston University\u2019s Questrom School of Business and a frequent speaker on the topic of customer-driven growth in B2B and making the shift to digital marketing. Fred received an A.B. from Harvard University and an M.B.A. from Columbia Business School.","sameAs":["https:\/\/www.linkedin.com\/in\/fred-geyer-87669","https:\/\/x.com\/prophetcolumbo"],"url":"https:\/\/prophet.com\/author\/fred-geyer\/"}]}},"lang":"en","translations":{"en":11575},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/11575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/users\/102"}],"replies":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/comments?post=11575"}],"version-history":[{"count":0,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/posts\/11575\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media\/4209"}],"wp:attachment":[{"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/media?parent=11575"}],"wp:term":[{"taxonomy":"thinking_topic","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_topic?post=11575"},{"taxonomy":"thinking_type","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_type?post=11575"},{"taxonomy":"thinking_sub_brand","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_sub_brand?post=11575"},{"taxonomy":"thinking_capability","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/thinking_capability?post=11575"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/prophet.com\/wp-json\/wp\/v2\/coauthors?post=11575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}