{"id":11532,"date":"2020-03-10T09:22:00","date_gmt":"2020-03-10T09:22:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?post_type=news-press&p=11532"},"modified":"2022-09-06T15:56:13","modified_gmt":"2022-09-06T15:56:13","slug":"prophet-russell-reynolds-associates-win-killer-content-award","status":"publish","type":"news-press","link":"https:\/\/prophet.com\/news-press\/prophet-russell-reynolds-associates-win-killer-content-award\/","title":{"rendered":"Prophet & Russell Reynolds Associates Win Award at Annual B2B Marketing Exchange Conference"},"content":{"rendered":"\n
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PRESS RELEASE<\/strong><\/p>\n<\/div>\n\n\n\n

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Prophet & Russell Reynolds Associates Win Award at Annual B2B Marketing Exchange Conference<\/h1>\n\n\n\n

February 25, 2020<\/p>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n

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SCOTTSDALE, AZ \u2013 Prophet and client Russell Reynolds Associates won a Killer Content Award (KCA), honoring our breakthrough work on content strategy. \u00a0The award was presented by Demand Gen Report, celebrating the ninth annual KCA winners. The KCAs<\/a> \u2013 \u201cFinnys\u201d \u2013 honor B2B companies that are embracing new rules of engagement, using creativity and innovation to build cutting-edge campaigns. This was one of the KCA\u2019s most competitive years, with 37 unique companies recognized across 19 B2B marketing categories.<\/p>\n\n\n\n

Russell Reynolds Associates,<\/a> a global leadership advisory and search firm, won a \u201cFinny\u201d in the short form content category for its work with Prophet and renowned cartoonist Tom Fishburne (\u201cThe Marketoonist\u201d) to develop \u201cThe 99th<\/sup> Floor<\/a>\u201d \u2013 a bi-weekly cartoon series that uses humor to tackle topics such as executive succession, attracting top talent and leadership attributes for the digital age.<\/p>\n\n\n\n

\u201cThe cartoon format is a great device to raise awareness on important topics and simplify complex issues,\u201d said Mat Zucker, partner at Prophet.<\/p>\n\n\n\n

\u201cThe 99th<\/sup> Floor\u201d campaign beat previous engagement benchmarks increasing performance across channels. The cartoon series drove new traffic to thought leadership articles and earned new followers on social, as well as subscriptions to their valuable email list. The series also equipped the client\u2019s consultants with fresh new content every week to engage their most senior clients.<\/p>\n\n\n\n

\u201cThe cartoon series helped us to creatively break through the content clutter, and it\u2019s exciting to see external recognition for the campaign\u2019s success,\u201d said Sangeeta Prasad, Chief Marketing Officer of Russell Reynolds Associates.<\/p>\n\n\n\n

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About Russell Reynolds Associates<\/h3>\n\n\n\n

Russell Reynolds Associates is a global leadership advisory and search firm. Our 470+ consultants in 46 offices work with public, private and nonprofit organizations across all industries and regions. We help our clients build teams of transformational leaders who can meet today\u2019s challenges and anticipate the digital, economic and political trends that are reshaping the global business environment. From helping boards with their structure, culture and effectiveness to identifying, assessing and defining the best leadership for organizations, our teams bring their decades of expertise to help clients address their most complex leadership issues. We exist to improve the way the world is led. www.russellreynolds.com<\/a><\/p>\n<\/div>\n\n\n\n

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About Prophet<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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