{"id":111,"name":"Hanif Perry","url":"","description":"Hanif is a partner in Prophet\u2019s New York office and specializes in developing growth strategies<\/a> that are powered by better brand experiences, increased customer engagement, and digital selling<\/a>.\r\n\r\nHis approach, applied to both B2B and B2C industries, is inspired by basketball legend John Wooden: \"It's not how big you are, it's how big you play.\" He's put this into practice by developing powerful brand capabilities for companies as diverse as Nationwide, Dell, eBay, AT&T, Maserati, Pfizer, SAP and Cigna. Before joining Prophet, Hanif worked at CEB (now a part of Gartner), where he built member-based advisory insights and platform-based solutions for a network of leading executives.\r\n\r\nHe earned an MBA in Marketing and Finance from the Kellogg School of Management at Northwestern University and a BA in Anthropology from Connecticut College. 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