{"id":10863,"date":"2021-04-19T15:33:00","date_gmt":"2021-04-19T15:33:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?post_type=case-studies&p=10863"},"modified":"2022-10-31T08:57:45","modified_gmt":"2022-10-31T08:57:45","slug":"sheraton-creating-family-friendly-customer-experience","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/sheraton-creating-family-friendly-customer-experience\/","title":{"rendered":"Sheraton Hotels & Resorts"},"content":{"rendered":"\n
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CASE STUDY<\/strong><\/h2>\n\n\n\n

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Sheraton Hotels & Resorts <\/h1>\n\n\n\n

Creating a customer experience that brings families together <\/p>\n<\/div>\n<\/div>\n\n\n\n

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Challenge<\/strong><\/h2>\n<\/div>\n\n\n\n
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To win over leisure travelers in Asia, Sheraton wanted to offer an enriched experience specifically built for families. To do so, they developed Side by Side, a uniquely branded program, with dedicated activities & experiences that celebrate the gathering of families.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Solutions<\/strong><\/h2>\n<\/div>\n\n\n\n
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The Prophet team supported Sheraton with the development of the Side by Side proposition and brand, including the development of the activity programming, a Chinese name for the program and visual assets<\/a> \u2013 all of which assembled into a proof of concept (POC) toolkit to bring the program to life.<\/p>\n\n\n\n

We conducted a co-creation workshop with Hotel GMs to develop a set of signature activities that multi-generational families could enjoy together. We then developed a distinct visual system, in keeping with the Sheraton brand, along with a detailed activity calendar and activation assets to guide the program piloting in four initial resorts.<\/p>\n\n\n\n

Staying true to Sheraton\u2019s positioning \u201cThe World\u2019s Gathering Place,\u201d we designed a visual identity system for the Side by Side program to convey the message of \u201ctogetherness\u201d in a warm, fun, and modern way. The wordmark is paired with the symbol of holding hands, illustrating a universal gesture of gathering in an abstract form. While staying consistent with Sheraton\u2019s master brand look and feel, Prophet\u2019s creative team infused playful and fun elements into the Side by Side family program through a collection of simple line icons and graphic elements.<\/p>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n

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Results<\/strong><\/h2>\n<\/div>\n\n\n\n
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The Side by Side program will be rolling out to all Sheraton properties Asia-wide after a successful proof-of-concept launch in 2020.<\/p>\n<\/div>\n<\/div>\n\n\n <\/article>\n<\/section>\n\n\n\n

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