{"id":10853,"date":"2021-12-13T09:38:00","date_gmt":"2021-12-13T09:38:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?post_type=case-studies&#038;p=10853"},"modified":"2024-08-16T20:44:08","modified_gmt":"2024-08-16T20:44:08","slug":"cvs-kidney-care","status":"publish","type":"case-studies","link":"https:\/\/prophet.com\/case-studies\/cvs-kidney-care\/","title":{"rendered":"CVS Health"},"content":{"rendered":"\n<section class=\"section-content section-dark\" style=\"\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"h5 has-green-color has-text-color\"><strong>CASE STUDY<\/strong><\/p>\n\n\n\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading\" id=\"h-cvs-health\">CVS Health<\/h1>\n\n\n\n<p class=\"h3\">Helping CVS Kidney Care transform to disrupt the renal care industry<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1097\" class=\"wp-block-cover__image-background wp-image-6361\" alt=\"\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image5.jpg\" style=\"object-position:49% 2%\" data-object-fit=\"cover\" data-object-position=\"49% 2%\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image5.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image5-600x321.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image5-1494x800.jpg 1494w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image5-768x411.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image5-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image5-1920x1028.jpg 1920w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:500px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div style=\"height:350px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\" id=\"h-challenge\"><strong>Challenge<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Nine out of 10 adults in America with chronic kidney disease don\u2019t even know they have it. And for the half a million U.S. patients on dialysis, the vast majority receive treatment in clinics. That means three times a week, four hours a day, away from home. Treatment is physically and emotionally taxing for patients and staying employed is challenging, if not impossible.<\/p>\n\n\n\n<p>CVS Kidney Care knew there was a better way. The business saw an opportunity to transform kidney care in America, delivering a better experience for patients and their caregivers, better clinical outcomes, and an improved cost of care. But to truly disrupt this well-established industry, CVS Kidney Care needed differentiated strategies and high-performing teams that could keep pace with true make-market innovation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\" id=\"h-solutions\"><strong>Solutions<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Prophet partnered with CVS Kidney Care using the firm\u2019s <a href=\"https:\/\/prophet.com\/2021\/03\/prophets-human-centered-transformation-model\/\">Human-Centered Transformation Model<\/a>, to develop the broad range of capabilities required to be a real disruptive business. The transformation work included customer-centric product management and a creative commercialization capability that could rapidly build and iterate a compelling ecosystem of partnerships, combined with an agile operations organization. All this was also supported by a passionate, make-market culture. Fully integrated Prophet and CVS Kidney Care teams (or \u201cPods\u201d) worked together, running in two-week agile sprints to break down silos, focus on the patient, caregiver and provider priorities, and dramatically accelerate progress towards seizing CVS Kidney Care\u2019s key opportunities. Together, we collaborated on:<\/p>\n\n\n\n<p class=\"h3\"><strong>DNA<\/strong><\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>Clarifying the value proposition, commercialization and market entry strategies across CVS Kidney Care products and services<\/li>\n\n\n\n<li><a href=\"https:\/\/protect-us.mimecast.com\/s\/JukAC6840JfP6gqonCp6J2r?domain=prophet.com\/\">Increasing sales of in-market products<\/a> through refined customer targeting and improved business development materials and methods<\/li>\n\n\n\n<li>Defining, concepting and prototyping an <a href=\"https:\/\/protect-us.mimecast.com\/s\/iPyPC732AKizX0wmOcWstRE?domain=prophet.com\/\">innovative new home therapy experience<\/a><\/li>\n\n\n\n<li>Clarifying the <a href=\"https:\/\/protect-us.mimecast.com\/s\/41JjC8209LCX5AEj7u24JJf?domain=prophet.com\/\">CVS Kidney Care brand<\/a>, and developing the assets to activate on it<\/li>\n<\/ul>\n\n\n\n<p class=\"h3\"><strong>BODY<\/strong><\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>Developing a <a href=\"https:\/\/protect-us.mimecast.com\/s\/xxDFC9rP2MCzW6Dm5cODVh6?domain=prophet.com\/\">new operating model<\/a> to enable and sustain Agile at scale<\/li>\n\n\n\n<li>Developing a <a href=\"https:\/\/protect-us.mimecast.com\/s\/xxDFC9rP2MCzW6Dm5cODVh6?domain=prophet.com\/\">new organizational design<\/a> to enable cross-functional collaboration and greater role clarity<\/li>\n<\/ul>\n\n\n\n<p class=\"h3\"><strong>MIND<\/strong><\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>Identifying the talent, skills and experience required to scale the business<\/li>\n\n\n\n<li>Transferring core skills in creative problem solving, innovation and product development<\/li>\n<\/ul>\n\n\n\n<p class=\"h3\"><strong>SOUL<\/strong><\/p>\n\n\n\n<ul class=\"disc wp-block-list\">\n<li>Defining a &#8220;Culture of Courage\u201d and mobilizing the organization to live the behaviors of a bold market-making CVS Kidney Care team<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVS_HCTM_1-1493x800.png\" alt=\"\" class=\"wp-image-6357\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVS_HCTM_1-1493x800.png 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVS_HCTM_1-600x321.png 600w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVS_HCTM_1-768x411.png 768w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVS_HCTM_1-1536x823.png 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVS_HCTM_1-2048x1097.png 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVS_HCTM_1-1920x1029.png 1920w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<h2 class=\"wp-block-heading\" id=\"h-results\"><strong>Results<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Within the first year of its transformation, CVS Kidney Care has made clear progress on business outcomes and created a more engaged and productive team. The organization has improved business performance and has a clear growth trajectory. Cultural change is finding traction, and engagement scores within the CVS Kidney Care team have improved significantly. Most importantly, the entire organization is more committed than ever to transforming kidney care for patients and their caregivers.<\/p>\n\n\n\n<p>Additionally, our work received recognition in the 2022 North America Transform Awards, earning Gold for the Best Development of a New Brand Within an Existing Brand Portfolio category.<\/p>\n\n\n\n<p>\u201cAs a loyal Prophet customer, I highly recommend that everyone consider using their Human-Centered Transformation Model when seeking to accelerate organizational transformation and drive uncommon growth. There\u2019s honestly no way we could have moved at this pace and achieved these results without a partner as deeply dedicated to truly building our own organizational capabilities. Trust me when I say, it works! &#8211; Lisa Rometty, President CVS Kidney Care<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<figure class=\"wp-block-image size-full is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_LisaR.jpg\" alt=\"\" class=\"wp-image-6362\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-black-color has-text-color is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><\/p>\n\n\n\n<p class=\"h2\">&#8220;There\u2019s honestly no way we could have moved at this pace and achieved these results without a partner as deeply dedicated to truly building our own organizational capabilities. Trust me when I say, it works!&#8221;<\/p>\n\n\n\n<p><strong>Lisa Rometty<\/strong><br>President<\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer phone:hidden\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1493\" height=\"800\" src=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image1-1493x800.jpg\" alt=\"\" class=\"wp-image-6358\" srcset=\"https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image1-1493x800.jpg 1493w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image1-600x321.jpg 600w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image1-768x411.jpg 768w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image1-1536x823.jpg 1536w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image1-2048x1097.jpg 2048w, https:\/\/prophet.com\/wp-content\/uploads\/2021\/12\/CVSKidneyCare_Image1-1920x1029.jpg 1920w\" sizes=\"auto, (max-width: 1493px) 100vw, 1493px\" \/><\/figure>\n\n\n    <\/article>\n<\/section>\n\n\n\n<section class=\"section-content section-white\" style=\"background-color: #ffffff;color: #0a0a0a;\">\n    <article class=\"container\">\n        \n\n<div class=\"wp-block-columns prophet-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-related-case-studies\"><strong>Related Case Studies<\/strong><\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right\"><a href=\"https:\/\/prophet.com\/work\/case-studies\/\">VIEW ALL<\/a><\/p>\n<\/div>\n<\/div>\n\n\n<div class='tile-blocks'>\n<div id=\"post-37710\" class=\"tile-item post-37710 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-technology-telecom\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/20-minuten-digital-transformation-for-switzerlands-most-read-news-brand\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', '20 Minuten' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2026\/01\/0_Hero-Image-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>20 Minuten<\/span><\/caption><h3 class='entry-title'>\nA digital-first transformation&nbsp;for&nbsp;Switzerland\u2019s most-read news brand\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item -->\n<div id=\"post-37512\" class=\"tile-item post-37512 case-studies type-case-studies status-publish has-post-thumbnail hentry case_study_topic-brand-activation case_study_industries-financial-services case_study_company-prophet\" >\n    <a href=\"https:\/\/prophet.com\/case-studies\/ubs-how-brand-defined-new-growth-era\/\" class=\"tile-link hotSpot-container\" target=\"_self\" onclick=\"ga( 'send', 'event', 'Card Tile', 'Custom Block', 'UBS' );\">\n        <div class=\"tile-block\">\n            <div class=\"tile-content\">\n                <div class=\"top\">\n                                        <div class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/11\/MG_3407-1199x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>UBS<\/span><\/caption><h3 class='entry-title'>\nFrom integration to inspiration: how brand defined UBS\u2019s new era\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" 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class=\"bg-img\" style=\"background-image: url(https:\/\/prophet.com\/wp-content\/uploads\/2025\/12\/1-1388x800.jpg)\"><\/div>\n                <\/div>\n                <div class=\"bottom\">\n\n                    <caption class='taxonomy'><span class='content-type uppercase font-GraphikMedium'>Kalmar<\/span><\/caption><h3 class='entry-title'>\nA brand refresh for a logistics business making moves in decarbonization&nbsp;\n<\/h3>\n                    <div class=\"arrow-icon\">\n                        \n\t<svg viewbox=\"0 0 64 64\" class=\"icon i-right-arrow\" aria-hidden=\"true\" role=\"img\">\n\n\t\t\n\t\t\t\t\t\t\t\t\t<polygon points=\"38.11 5.15 36.76 6.45 36.76 6.45 60.5 31.06 0 31.06 0 32.94 60.5 32.94 36.76 57.55 38.11 58.85 64 32 38.11 5.15\" \/>\n\t\t\t\t\t\n\t<\/svg>\n\n\t                    <\/div>\n\n                <\/div>\n            <\/div>\n        <\/div> \n    <\/a>\n<\/div><!-- .tile-item --><\/div><!-- .tiles -->\n<\/div>\n<\/div>\n\n\n    <\/article>\n<\/section>\n","protected":false},"featured_media":17306,"template":"","case_study_topic":[263,265,268],"case_study_industries":[306],"case_study_company":[276],"case_study_capability":[],"class_list":["post-10853","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","case_study_topic-customer-experience","case_study_topic-experience-innovation","case_study_topic-organization-culture","case_study_industries-healthcare","case_study_company-prophet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.3 (Yoast SEO v26.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Helping CVS Health Transform to Disrupt Renal Care | Prophet<\/title>\n<meta name=\"description\" content=\"Learn how Prophet helped CVS kidney care transform its organizational capabilities and create a clear growth trajectory using its Human-Centered Transformation Model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prophet.com\/case-studies\/cvs-kidney-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CVS Health\" \/>\n<meta property=\"og:description\" content=\"Learn how Prophet helped CVS kidney care transform its organizational capabilities and create a clear growth trajectory using its Human-Centered Transformation Model.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prophet.com\/case-studies\/cvs-kidney-care\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Transformation Consultants | Prophet\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-16T20:44:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prophet.com\/wp-content\/uploads\/2022\/04\/CVSKidneyCare_Image1-1493x800.jpg\" \/>\n\t<meta property=\"og:image:width\" 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