{"id":10826,"date":"2018-01-24T08:11:00","date_gmt":"2018-01-24T08:11:00","guid":{"rendered":"https:\/\/preview.prophet.com\/?p=10826"},"modified":"2022-10-14T14:54:42","modified_gmt":"2022-10-14T14:54:42","slug":"creating-signature-stories","status":"publish","type":"post","link":"https:\/\/prophet.com\/2018\/01\/creating-signature-stories\/","title":{"rendered":"Creating Signature Stories"},"content":{"rendered":"\n
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Creating Signature Stories<\/h1>\n\n\n\n

DAVID AAKER<\/p>\n\n\n\n

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Summary<\/h2>\n\n\n\n

Stories are a hot topic in marketing because they gain attention, persuade and are easily remembered. That is particularly true in the digital world where content is king and stories draw people in.<\/p>\n\n\n\n

The concept of a signature story \u2013 an intriguing, authentic, involving narrative \u2013 applies the power of stories to strategic messaging.<\/p>\n\n\n\n

Communicating the organization\u2019s brand vision<\/a>, values and strategy is a way to create a connection with customers and inspire and guide employees; something that is nearly impossible to do with a set of facts. Learning to create and leverage signature stories has truly become a \u201cmust-have\u201d management competence.<\/p>\n\n\n\n

\u201cCreating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires\u201d is available at Amazon<\/em><\/a>, Barnes & Noble<\/em><\/a>, Books-A-Million<\/a>, IndieBound<\/a><\/em>, or wherever books are sold.<\/p>\n\n\n\n

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